Category Archives: Video Artisan


Video Artisan pride themselves on producing cost-effective video communication tools for business clients.  They understand their clients’ needs – and how to achieve their video production goals. This is why more and more businesses are using them for their video production needs.

These articles will keep you up to date with what’s been happening at Video Artisan.  Short stories, news updates and comments are published by the company’s founder, Kevin Cook.  Kevin has been in the professional video industry since 1985 and always aims to provide his clients with exceptional levels of customer satisfaction.  The company motto is, “Under promise and over deliver”.   At Video Artisan they always go that extra mile to provide an excellent product at a competitive price.

For further details

In conclusion, the areas of expertise include corporate video, company films and all professional video services.  Please contact Kevin Cook for further advice on this website – or call 020 83602 3356


Handheld Vs Shoulder-Mount Cameras

Shoulder-mount title
A short documentary about the benefits of shoulder-mount design video cameras

When shoulder-mount is the only option

I’ve been shooting with the JVC GY-HM650 for over a year now and it’s become my go-to camera for many assignments. Being of handheld design, the camera is compact yet pro-feature rich, making it ideal for shooting conferences, newsgathering and any event where you need and all-in-one camera with professional connections and performance.

Since its launch the GY-HM650 has been an incredibly successful camera for JVC – a demonstration of which was its adoption by the BBC in 2013 when it purchased over 500 of them for newsgathering in the UK and overseas. But, as good as this camera is, there are still some applications where its handheld design makes it less than perfect. Whilst the camera is light and compact, the handheld design can be very tiring to use off-tripod for any length of time – which is true of any camera in this class.

To address this, at the beginning of 2014 JVC launched the 800 series cameras – namely the GY-HM850/ HM890. The 800 series has adopted all the very best features of the 600 series and designed them into an excellent shoulder-mount solution. All the bits that I really like about the HM650 are included, plus there’s a host of new features which will appeal to a wide range of camera operators.

The GY-HM850 Shoulder-Mount Solution
The GY-HM850 Shoulder-Mount Solution

If you have something to say, say it with video!

Towards the end of last year JVC approached me about creating a short documentary which explains why some applications are better suited to a shoulder-mount camera – and to reveal some of the other less obvious reasons why some camera operators prefer this design type. They also wanted something that would highlight some of the new features which have been introduced into this model to make it even more useful to the professional cameraman.

Once you have used both of these types of camera you’ll have a very good understanding of where one performs better than the other. However, in today’s world of DSLRs and the trend of making cameras smaller and smaller, its not that obvious to the uninitiated as to why a shoulder-mount camera could be preferable. Despite being substantially larger and heavier, the only way you can persuade someone that they are far more comfortable to use, easier to handle and far less fatiguing to operate off-tripod for any length of time is to actually get them to try it out. My challenge for this film was just that – to encourage camera buyers to actually consider the camera design more closely and to explore all possibilities – and ultimately to give shoulder-mount cameras a try. I hope it achieves this!

Video Outline

After an initial consultation with JVC I presented them with a short treatment. Following a few tweaks the format was agreed and I worked on developing the script and coming up with ideas on how to achieve the objectives.

Whilst it would be simple for me to simply talk people through the camera’s features I really believed that we needed to get some other people’s comments and views, so I planned a visit to the Kit Plus event in London and door-stepped a few of the delegates there to get their views on why the shoulder-mount design still has it’s place in video production. Apart from giving the viewer a break from my own on-screen performance, I thought it was extremely important to get other real users to reveal the important and less obvious benefits.

Production Notes

I’ve produced a number of this type of film before here at our studios in Loughton, Essex – so finding the location to shoot the pieces to camera and the studio pack shots wasn’t a challenge. Every shot you see in this film was shot using my GY-HM650, with the only exception being the one shot of the GY-HM650 which was created using the GY-HM850.

HM850 on set
Shooting video cameras with video cameras

The only other material which was not actually filmed with the GY-HM650 was the GUI screen shots. These were created by capturing the camera’s HDMI output via the Intensity Pro card directly into my Edius edit suite.

A huge thanks to JVC for commissioning this film, and also to those who volunteered their time at Kit Plus London to be interviewed.


Working as a freelance camera operator

freelance camera operator title
Media Simulation as a freelance camera operator

My introduction to Crown Media

Who says you get nothing back for your IOV Membership? Back in July this year, IOV Member and partner within Crown Media, David Bennett, posted an article on the IOV’s forums seeking freelance camera operators entitled, “Looking for interesting work?”. The headlines within David’s article which caught my eye were… “work around the world”, “we replicate TV news and current affairs”, “sometimes in relatively rudimentary conditions”, “preparing military organisation for media engagement in combat operations”, “Some jobs last a day – others more than three weeks”, “Interested?

I certainly was interested. After digging a little deeper into Crown Media’s website I made an approach and an email came back from Andy Reeds (the other partner within Crown Media) which included a more comprehensive guide to working with Crown Media, detailing the type of work I’d be expected to do, the remuneration and their expectations of me as a freelance camera operator. I also noticed that one of their regular freelance camera operators, Ben Bruges M.M.Inst.V., was listed on their website so I made contact with him to see what it was like working for Crown Media. I was hooked.

About Crown Media

Crown Media covers a variety of work, but their main activity is providing organisations with realistic media simulation. The majority of their clients are within the defence and emergency services industries, providing them with a real-world experience of working with media, in all its guises, within their regular training exercises. This doesn’t just stop at providing freelance camera operators, but extends to all areas of media including TV News, Print Journalism, Radio Journalism, On-line Journalism and Social Media.

The value Crown Media bring to their clients was obvious to me from the very start. The way organisations and their activities are portrayed in the media plays a vitally important role in forming public opinion and maintaining or improving their public support. Giving these organisations an appreciation of how their actions might be perceived, in both friendly and more hostile media, enables them to manage and facilitate the press more effectively and help ensure their actions are seen in the best possible light. This experience gives participants confidence, helps identify areas where they need further training, helps them to refine their messages and plans for dealing with the media and generally helps them cope and prosper in the most difficult of circumstances.

These are often sensitive situations which require a distinctive set of skills and experiences in order to deliver this service. Crown Media was established in 2006 and are able to meet these demands through the many years of experience of company’s partners; David Bennett being a trained print journalist and BBC TV reporter and Andy Reeds having spent most of his career in the British Army where he was heavily involved in public relations, media training and journalism.

The company now has large pool of specialist freelancers working alongside them from all areas of the media, working in small or large teams on assignments across the globe. Apart from media simulation the company also provides media training and consultancy for an increasing range of private and public sector organisations – including various national armed forces, NATO, blue-light emergency services as well as private companies looking to improve their in-media performance.

TV journalist
Working with a professional TV journalist

Cutting the mustard at Crown Media

Crown Media look for certain qualities within all their freelance operatives. Firstly, you’ve got to have a proven track record within your particular area of speciality. Secondly, you must be a first-rate team player. Whilst you will be expected to work under your own initiative, Crown Media place a lot of emphasis on being able to work within a team in order to deliver the product. You’ll also have to prove your ability to be able to work under pressure, often to tight deadlines and often in demanding situations outside of normal working hours. There’s no room for anyone being precious and you’ll often have to muck in even when there’s work to be done outside of your normal remit.

You’ll also need to sign the Official Secrets Act as there will be situations where operational security could be compromised. Further NATO security clearance and CRB disclosures are also required for certain areas of work, but in every case you will need to observe the company’s strict confidentiality policies at all times.

As a freelance camera operator and editor you’ll be expected to supply all your own technical and support kit. This means having a reasonably light but robust professional-level camera, enough battery power to keep you going all day, radio microphones, tripod/monopod, a portable editing system which can input and output to a variety of formats and enough media and storage to handle projects which might last up to 3-weeks at a time. You’ll also need to make sure you are adequately insured – for your kit, your travel and personal injury.

Dave and Mary wide
Working in demanding situations requires the right kit

The only kit you’ll be provided with is specialist PPE (personal protection equipment), which often means wearing a bullet-proof vest, combat helmet and survival suits on some sea-bound exercises. On some of the military exercises you’ll be embedded with the troops on exercise which means having to cope with the same weather and sleeping conditions as they are coping with. Assignment locations can range from the North American prairies in winter to the plains of Africa in summer, and you’ll be expected to come prepared for any conditions you may likely face – and includes items like bivvy bags, sleeping bags, bed rolls…

You are clearly warned that overnight accommodation can range from a reasonable hotel to sleeping rough, or in dormitory-type shared accommodation. It goes without saying that you can’t be overly fussy or expect your own living space. The work often results in many hours within the confines of vehicles, be that military or civilian, so there’s no point in applying if you suffer from motion sickness or claustrophobia.

The range of exercises you could be involved in can vary quite considerably – from computer-generated indoor simulations through to ‘live-rounds-in-the-field’ exercises. You’ll therefore need to be in good general health and able to cope with the physical challenges. They can last anything from one day up to three weeks – sometimes with little or limited contact with the outside world. If your business or family life dictates that you can’t be away for any length of time, then Crown Media work probably isn’t for you.

BATUS – My first Crown Assignment

OK, so I’d read and understood all the requirements and challenges of working for Crown Media but was still more than keen to offer myself up as a freelance camera operator and editor. They’d checked me out through my connection with the IOV and I’d supplied them with my CV and examples of my work. That whole process only took about 2-weeks to complete before I got my “Welcome to Crown Media” email. An offer of my first assignment came in shortly after, working as a freelance camera operator and editor for 15-days on Exercise Prairie Storm at the British Army Training Unit Suffield (BATUS) in Alberta, Canada in October.

From what I have seen so far, most assignments are allocated by way of a notice email which gives the exercise name, location and date. It’s then up to you to say whether you are available to cover it or not. As a freelancer, whilst there’s no obligation to accept any Crown Media assignment, once you do accept it then nothing should stop you from fulfilling your obligation other than extreme circumstances beyond your control. I was actually away on holiday when the first notice email came through but managed to respond quickly, and the confirmation that I’d got the job came back a few days later. I have to admit, my emotions at this stage swung from extreme excitement to mild concern about what I’d let myself in for.

Even though I’d read and re-read all the information Crown Media had supplied I was still in the dark as to what I would be facing, or indeed what a typical day at work would be on this assignment. Thankfully they’d put me in touch with Steve Gravenor, an experienced freelance camera operator who has covered BATUS on many occasions. I was also introduced to the rest of the team working on this assignment – namely Graeme Bowd (Team Leader), Mary Green (Television Journalist) and Dave Pethick (another newbie freelance camera operator who had also applied to the original IOV forum article).

Mary Green – Graeme Bowd – Dave Pethick – Kevin Cook

The contact with Steve was really helpful and removed any concerns I had about coping with the technical and creative requirements of my post. Steve also gave me some really useful tips on the undocumented challenges about working at BATUS, emphasising that the biggest of which would be coping with the many hours of downtime spent either waiting for an exercise to start or at the end of your working day.

To give you an idea, BATUS is located within an area roughly the size of Derbyshire amongst the many thousands of square miles of featureless rolling prairie. Steve drew a pretty accurate picture of ExCon (Exercise Control) where we would be stationed for 15-days, which consisted of a main control centre building, a canteen/cookhouse, a huge mast, helicopter pad and an accommodation block which was essentially a Portakabin arrangement containing our bedrooms (AKA our cells), ablutions and a laundry room. And that was it – other than an abundance of ground squirrel holes and a few boulders. There was no nightlife, no corner shop, no nothing really – and the only internet access was within the main building and canteen when it was open.

Our cell block at BATUS
Our cell block at BATUS

Graham and Mary were also really helpful in putting my mind at rest. Over the years Graham had been building up a list of essential kit needed for the assignment which proved invaluable and also highlighted a number of bits and pieces that I would need to acquire before travelling. Whilst I had some cold weather gear it was all a bit too brightly coloured for this type of work (you don’t want to stick out like a sore thumb – or indeed a target!) so I had to factor in a trip to Go Outdoors to get a bivvy bag, self-inflating bedroll, mosquito head net and numerous other bits and pieces that would help me cope with any conditions I might find. On a previous October BATUS exercise Mary and Graeme had experienced -18 Celsius, but it could equally hit +20 so most of my case space would be taken up with “what if” weather clothing.

All the flights and transfers were arranged by the British Army via Crown Media, travelling cattle-class with BA from Heathrow to Calgary and then a 2 ½ hour taxi transfer south to BATUS. We didn’t need any special work permits as we were attached to the British Army, and both Dave and I were booked with additional hold luggage to cope with our video gear and masses of embedding kit. Whilst it was unusual for a team to include two newbie cameramen I found some comfort in this. At least I wasn’t going to be the odd one out and I dare say both of us took slightly more kit than we actually needed so there would be some spares should either of us lose or forget something vital. I’d met Dave before on a couple of occasions at past IOV events so we weren’t complete strangers, and we were familiar with each others work having both been recipients of IOV Awards.

After brief introductions whilst we waited for our departure, and Mary and Graeme sharing many of their Crown Media experiences, we were on our way. By the time we arrived at BATUS I think both Dave and I were pretty confident about what the next two weeks would bring. I suspect we still looked like wide-eyed newbies though. We spent our first night at BATUS base camp before being transported up to ExCon the following morning. It was, pretty much, as explained – nothing to write home about! Had we not had an unplanned three-day down period mid exercise that is where we would have stayed, however we did manage a day trip down to Medicine Hat (a 40-minute taxi ride away and the nearest major town to BATUS) and had a very welcome beer or two (BATUS is totally dry!). Not sure I’d bother with Medicine Hat again though.

Into Action

BATUS tank
Exercising at BATUS

I can’t go into too much detail, but BATUS provides the army with a virtually unrestricted environment in which to exercise troops in a number of scenarios. Whilst on this occasion this consisted of companies of foot soldiers undertaking various objective-led assignments, such as securing strategic mock settlements and helping the civilian populations in their own peacekeeping efforts, BATUS is also big enough to allow for mechanised and heavy artillery exercises. Whilst the British Army have fantastic facilities nearer to home, nothing compares to the freedom of movement and range of terrain offered by BATUS.

Divided into Blue Press and Red Press two-man news crews (with Graeme and Mary working as front of camera reporters), our task was to position ourselves within the target villages or alongside the troops as the exercise progressed and to film the action. This included interviewing soldiers as they worked and filming pieces to camera by the reporters. Blue Press team played the role of a more friendly news crew (akin to the BBC) and the Red Press adopted a more hostile position. These represent the two kinds of media found on a military operation, ‘Unilaterals’ and ‘Embeds’. Unilaterals roam the area reporting as they see fit and without reference to the military. Embeds agree to report within constraints laid down in an agreement negotiated between news editors and the MOD. This is known as ‘The Green Book’. The media give the military the right to vet their product to ensure that operational security (OPSEC) is not compromised in return for unique access. Part of the training is to see whether the military properly understand the differences and the implications for how they should manage these differing relationships.

The different roles played by Graeme (Blue) and Mary (Red) were immediately apparent, and as their camera operators we too were expected to take on a similar stance with our camera work – Blue Team being more cooperative and compliant than Red Team. It was fun, but at the same time you had to imagine the soldiers and their opposite combatants were firing real bullets (on this exercise they were firing blank rounds and electronically monitored a bit like laser paintball) and being subjected to real IEDs (Improvised Explosive Devices) – so you couldn’t just swagger through the battle scenes to get your best shot. The point is to give the troops a realistic impression of working with TV crews around them, and to experience the range and style of questioning they might experience in the real world.

Red Press
Working as Red Press with Mary

Apart from us playing our roles, each scenario included CivPop (Civilian Population) who were actors playing the part of people and local militia within the mock villages who were either thankful of the army’s attempts to help them or resistant to it. The atmosphere was therefore very close to what the soldiers will experience in the field, with everything going on around them ranging from human atrocities to political positioning – and on top of that there was us recording the story from our Blue and Red perspectives.

At the end of the exercise we were shipped back in army vehicles to ExCon where we started the editing process in our bedrooms – first capturing the footage, selecting a range of interviews and pieces to camera and then recording a voiceover with Graeme or Mary once they’d written their respective stories. These were then edited into short, 2 to 4-minute Blue and Red news packages, much in the style of a regular bulletin you would see on the TV news back home. In the meantime, the troops in the field would be tabbing (marching) on to their next exercise within the BATUS training ground and preparing for another exercise.

Every exercise is broken down into a series of missions. Every few days at the end of these missions (natural breaks in the exercise) the lessons identified during the training are fed back to the soldiers through a process known as an After Action Review (AAR). In our case the news packages reflect how effectively the troops had communicated through the media the operations that they were involved in. This was then briefed down to the youngest soldier in the unit so that they would better understand how their actions would appear to the public on television.

My BATUS Kit Choice

For my main area of work I’m still shooting on DSLRs, but these are simply inappropriate for this kind of work. They’re great for beauty shots but totally useless for run-and-gun news applications. Shoulder-mounted cameras are fine for general news work but too bulky for war zone environments where you need to be nimble on your feet and not overly fussed by the rough and tumble of trench and battlefield warfare filming and the damage it could cause to an expensive camera. However, you will need something capable of producing news-standard images and sound, so therefore something which you can easily connect XLR-type mics and radio mic systems to.

Shooting with the JVC GY-HM650
Shooting with the JVC GY-HM650

My JVC GY-HM650 was perfect for this, weighing just over 2Kg and being compact yet fully configured for professional audio and monitoring. Whilst much of the time you’ll be running in full auto mode, having the ability to quickly set things manually is ideal and, in some situations, vital. For my radio mic system I was using my Sony UWP-D11 system with a Sony ECM674 directional mic connected to the transmitter. A radio mic system is essential as you’ll often drift apart from your reporter, and they’ll also need a handgrip and wind gag on this to record in often windy outdoor conditions.

Even though Crown Media specified a lightweight tripod there was little opportunity to use one on this exercise. Further to Steve Gravenor’s advice I’d taken my Mogopod with me but ended up leaving it back in my room after the first couple of days. There simply isn’t enough time to use one, and all they become is another dead weight to carry around. This did mean that most of the time I was relying on the HM650 Optical Image Stabiliser, but the ever so slight picture degradation it causes and additional strain on the battery wasn’t an issue. On a couple of extremely long lens shots I’d also used my NLE’s shot stabiliser too.

For editing I’d took along my recently purchased Edius Laptop system which was built by DVC in Hove. I’m an Edius fan boy through and through, and it’s ability to suck in and spit out almost any format is a real advantage. Whilst it seems extremely antiquated, the delivery specification for the news packages used within the AARs was standard definition, 4:3 aspect ratio in Windows Media format. This was because the videos were used within a PowerPoint presentation and this format causes less issues for the guys handling the output. This didn’t matter a jot to Edius. Both Dave and I were shooting at 1280 x 720 50p, and whilst I was using this format throughout the entire editing process, and only outputting to the pillar boxed Windows Media format as the final button click, Dave was having to do some intermediate format changes using his Mac-based Premiere system – and then a Sorenson Squeeze to give him the final Windows Media file at the end. It all looked the same on the final output but I think Edius saved me a fair bit of time over the two-week period.

BATUS editing
Editing the news packages with my Edius laptop

Having decried the use of DSLRs for this kind of work I did take my trusty old Canon 550D out with me should I need it in an emergency. This also meant taking out my Tascam DR-60D audio recorder too as without it I’d have struggled to connect anything useful audio wise. Thankfully I didn’t have to call on it as, with hindsight, it would have been next to useless.

After Action Review

With only one Crown Media assignment behind me I can’t honestly say I know what it’s like to work as a freelance camera operator for them, but I have a much better idea and would certainly know what to expect from another trip to BATUS. With an extraordinary number of down-days and virtually nothing in the way of embedding with the troops, Graeme and Mary both said this was not your usual BATUS assignment, nor any way typical of working for Crown Media.

At this point I need to thank Steve Gravenor for one of his greatest tips, in that I needed to take plenty of things to do in my spare time, such as books and DVDs. His suggestion of taking the complete box set of Breaking Bad was spot on. Having not seen a single episode before I managed to watch all 48-hours of series 1, 2, 3, 4, 5 and 6 by the time our taxi came to pick us up and take us to the airport. I think I might have gone a bit loopy had I not had this to fill in the blanks.

BATUS sunrise
Shooting a sunrise at BATUS in my downtime

As tame as this introduction might have been I’ve certainly got a taste to do more Crown Media work. The downsides are few as far as I can see, leaving aside the daily freelancers’ rates which are somewhat less than I would normally achieve in the corporate sector but comparable to BECTU rates. However, the experience was amazing and if Mary, Graeme and Dave are typical of the teams I will be working with in the future then I’m going to have a lot of fun and stand to gain a lot of experience from working with some extremely professional people.

Thankfully I’m not going to have to wait too much longer for my next Crown Media assignment to find out. Whilst out working at BATUS another opportunity was emailed out, this time working with a team of ten Crown Media people on a week-long exercise in Cornwall at the beginning of December. I don’t know much more about it other than the dates at present but I’ve been confirmed as part of the team – whoever they may be. Bring it on!

Kevin Cook F.Inst.V.

Note: Details about working with Crown Media are available from their website –


Making your videotape to DVD conversions last forever

Videotape to DVD forever
How to make your memories last a lifetime or more!

A client asked me a great videotape to DVD question today…

“Which is the best way to ensure that my videotapes and cine films you’ve converted to DVD last as long as possible? They’re very precious family memories and I don’t just want these to last for a few years – but basically forever!”

First of all, I’m not talking here about how to create the best quality conversion from one media to another but rather advising a client on the best solution for ensuring longevity once analogue videotape to DVD (VHS, 8mm, VHS-C…) has been carried out.

If they wanted to know how to squeeze every last drop of quality out of their original material and digitize it into the best possible file type for storage or playback, that would be a whole different series of blogs!

Making your videotape to DVD conversions last forever

Once digitised on to DVD you can copy the disks as many times as you like, without further loss of quality. It’s quite a simple process on a PC and once copied there you can back-up the files to DVD or USB stick. I would personally do both.

Recordable DVDs are based on an organic material within a layer in the DVD being burnt with a laser; and through poor handling, storage, excessive light exposure, repeated playback and faulty playback machines, this layer can become corrupt over time. The solid state memory on a USB stick is more robust (albeit that you still have to care for it), but not currently so accommodating for playing back the media files they contain.

To further secure the data you could also back these USB sticks up to an online cloud storage facility. However, each DVD will contain up to 4.7GB of data, so this might take considerable time to upload.

What Video Artisan offer as a solution

In these situations we first suggest an additional DVD copy of each videotape transferred (see pricing here) and suggest these are stored away in a sealed box, in a dry and reasonably stable temperature environment (not the loft). Whilst the longevity of recordable DVDs is not actually known, stored in these conditions they should definitely last a lifetime.

Once converted to DVD (see prices here) we can then show clients how to copy the files to a USB stick, or offer to provide the whole service (supply of an 8GB USB stick and copying the video files to them) at an additional cost of £10 per converted tape.

USB and DVD – belt and braces

Making these digital files last forever is then just a matter of the client (and everyone who comes after them) keeping on backing up or copying the digital files to whatever technology happens to evolve. That’s the hard part!


Video Artisan – more than just Marketing Films

SliceStoppa marketing films title
Its not just marketing films now from Video Artisan
SliceStoppa box design
SliceStoppa box design

We’ve recently launched a series of short marketing films produced for SliceStoppa – but this project extended way beyond our usual sphere of film and video production. SliceStoppa’s Managing Director, Ian Joyce and fellow product designer, Gary Cant, approached us whilst the product was still in the design stage and engaged us to create the SliceStoppa logo, packaging, business stationery, photography and, in association with my colleague, Martin Baker, the company’s eCommerce website.

Like many companies, SliceStoppa knew that marketing films would play a vitally important role in getting their amazing golf training aid to market. Not only do marketing films lend themselves perfectly to demonstrating the unique selling features of products like SliceStoppa, but they also play a vital role in search engine optimisation. Producing a series of marketing films was therefore uppermost in their minds from day one. Furthermore, apart from direct sales from their own website ( the company also knew that wholesalers and retailers of their product would demand marketing films to include on their own websites.

Whilst Video Artisan regularly creates graphics and animated logo sequences for marketing films, this is the first time that we have been commissioned to design an original logo and branding for a business from scratch. The benefit of this was that we could design a logo that would work equally well on paper, online and on video from the outset. The benefit for SliceStoppa was that they could work with one local agency and know that there wouldn’t be any conflicts between differing agencies or design objectives.

SliceStoppa explained

SliceStoppa is a golf training aid that helps golfers to develop the perfect golf swing and approach to the golf ball. It can also be used for a number of other training drills to help with chipping, putting and removing leg slide on the downward swing. It can be used equally well on the driving range, practice tee, golf course or at home – and is suited to both left and right-handed golfers.

SliceStoppa in use
SliceStoppa – stills taken from marketing films

SliceStoppa is compact, impact resistant and incredibly easy to set up and use. Within minutes of introducing SliceStoppa to your regular golf practice you’ll see a vast improvement in your golf swing and will start hitting your golf ball further and straighter. It is available now direct from the SliceStoppa website at only £29.99.

The three SliceStoppa marketing films

The three marketing films were produced primarily for delivery from SliceStoppa’s website and are hosted on their YouTube channel (and also Video Artisan’s Vimeo channel). These consist of a general introduction to SliceStoppa, a short ‘teaser’ promo and a short film that explains what a golf slice is and how SliceStoppa helps golfers remove slicing and hooking from their game.

Introducing SliceStoppa

What is a Slice?

SliceStoppa Teaser

These marketing films were shot at three locations, including Topgolf at Chigwell, Ilford Golf Club and also outside the Video Artisan studio here in Loughton, Essex. Filming took around two days to complete and around three days to edit. Apart from one Action Camera shot on the teaser film, all material was shot using a Canon 5D DSLR. This is also the first instance where we have voiced the video ourselves too – but not until after the client had auditioned a number of voiceover artists.

Further Marketing Films

Within a week of being launched the initial interest in the product has been excellent and it has already been taken up by Groupon where it is selling really well. The website has also attracted interest from other golf retailers, golf professional and other specialist retailers. Once product sales increase SliceStoppa have plans to produce further marketing films to demonstrate the additional drills which the product can be used for.

If you have new or existing products that could benefit from marketing films, or you would like to hear about our complete marketing services, please do not hesitate to contact us.


Another team building video assignment

Team building video title
Find out why you need a team building video exercise at your next event

Another team building video assignment

We completed another M&IT Agency Challenge film this week for CAT Publications, at which delegates carry out a team building video exercise consisting of them producing a short promo on one of the presentations held throughout the day.

The whole Video Artisan service includes supplying video shooting kits for the team building video exercises and then editing each team’s film on site – and finally screening the results at the end of the day. In addition, our crew also shoot a background documentary on the event, which includes coverage of the other team building activities and presentations – plus interviews with delegates and sponsors. Not only does this serve as a great documentary of the day but it also acts as a great promotional tool for future events. As with all video content, this will also add to your general search engine visibility.

Team building video activities are beneficial for a number of reasons. Firstly, delegates have to take special care to listen to each presentation as they’ll be expected to know the subjects well in order to produce their film. Secondly, the time restraints placed on them means they have to quickly come up with ideas and work out how they are going to shoot their films and how they are going to be put them together – never losing sight of the fact that they have a story to tell. This helps to develop their leadership skills, their creative thinking and their ability to deliver a product as a team. Thirdly, shooting films is fun, and nothing aids the process of learning as having fun. And of course, the resultant film will act as a permanent reminder of things they have learned.

Team building video Shooting
Team building video exercises make the message stick!

The M&IT Agency Challenge events are certainly a great example of how team building video exercises fit within a learning programme. This is now the third event we have covered for CAT Publications and the feedback from the delegates would suggest that the team building video exercise is an important and enjoyable part of the event.

If your organisation is looking for something new, exciting and adaptable for your next training or presentation event, then we’d be very pleased to talk you through the process of introducing a team building video exercise.