We all want to share great customer stories and there really is no better way than commissioning customer reference videos. Few understand the value of this marketing activity more than BT (British Telecom). They are constantly researching success cases across all the businesses within BT Global group and set about capturing and sharing these stories through customer reference videos.
We’ve produced a number of these customer reference videos for BT now and the most recently completed film tells the story of how South Essex Partnership University NHS Foundation Trust (SEPT) has adopted BT’s Workstyle Managed Service at the core of their WorkSmart programme. This multi-faceted offering from BT enables flexible working practices within organisations and helps maximise efficiency within their workforce by allowing them to work any time, any place, anywhere and on any device.
BT have helped to deliver so many benefits to SEPT that the story just had to be added to their growing list of customer reference videos. As with all NHS Trusts, SEPT have growing pressures to deliver more and more healthcare services with ever greater cost efficiency. Flexible working is not just about letting employees work from home. It’s about developing and managing culture change within the business; it’s about managing processes and people – and ultimately making huge savings which, in the case of SEPT, can be channelled back into front-line healthcare services.
The initial brief was to produce a more detailed film for BT’s Workstyle Managed Service division for use on their website and at exhibitions and presentations. This original film runs for around 5-minutes and gives a fuller picture of SEPT’s WorkSmart programme and the role that BT played in delivering and rolling out the project.
After the initial launch of the long-form film BT Global commissioned a much shorter edit that concentrated on the key benefits to SEPT. This version was to be used within an online and social network marketing campaign – as well eye-candy for exhibitions and presentations.
Creating Customer Reference Videos
BT see these films as highly valuable marketing collateral and have an ongoing commitment to commissioning more films whenever and wherever possible. Video Artisan helps them to create customer reference videos that tell the story from the customers’ perspective which promotes BT in a credible and engaging way.
If you would like to start incorporating customer reference videos into your marketing mix please contact us today.