Nipper Clipper gets a website video

It’s fantastic when you work for a company that really understands the value of commissioning a website video.  We all appreciate the important role a website video can play in intelligent search engine optimisation, but it can also be a fun and creative way to communicate with customers and augment your brand.

My latest film for Tom Pellereau at Stylfile is a short website video introducing their revolutionary new Nipper Clipper nail clippers for babies and toddlers.

Making of the Nipper Clipper website video

What is it they say about working with children and animals? Thankfully the only animals involved were the animated kind included in the devilishly clever Timmy Tickle Baby Distraction Ap.  Created by the amazingly talented and creative Harriet Pellereau, this provides parents with a colourful and engaging distraction whilst they trim and file their baby’s nails – the little wrigglers!

I’m happy to say all the “nippers” were perfectly behaved on the shoot and made it easy for me to capture the moments of distraction.  The wonder and excitement of finding themselves on a small film set soon wore off – and Timmy Tickle did the rest.

Timmy Tickle Baby

Timmy Tickle helps out on the website video shoot

Filmed at the Monkey Puzzle Day Nursery in St Albans – parents were invited in to take part in the pre-launch demonstration and filming of the Nipper Clipper in action.  There are two features of the Nipper Clipper that set it above normal baby nail clippers – namely the curved scissor-action blades and the extremely reassuring spy hole which shows parents exactly what they are clipping (the horror stories are true).  The retail pack also contains a baby-soft mini Stylfile with it’s unique s-design.  The ap makes the whole process that much easier – and I dare say it could contribute towards early learning too.

The filming at the nursery took a morning to complete (Canon 5D mkii with EF 24-105mm 1:4 USM lens).  This was another day where myself and my client were extolling the virtues of my new cool-running, battery powered Lishuai LED lights.  With little people on set (often little/bigger brother/sister was present too) we had to reduce the risk posed by trailing cables and potential accidents from hot tungsten lamps.  Using the cable-less, heat-less LEDs meant we could relax and concentrate on the job at hand – not to mention the benefit of cooler working conditions for the older talent.

Tom Pellereau

Tom Pellereau – a big advocate of website video

Whilst we did managed to capture the spy hole and blade design in action on the day we always knew there would be a couple of studio shots required to demonstrate these features fully – in a more controlled way.  The “studio” was in fact my edit desk where we once again used a Lishuai LED to close-light the Nipper Clipper and carry out some macro filming using an adapter and vintage Fujinon 50mm f1.8 lens.  That thumb is mine – and had to be polished up especially for its Hitchcock.

Macro filming

Do you need macro filming on your website video?

Follow-up website video

It’s not all over for Video Artisan and the Nipper Clipper as I was asked to film the launch and press day in Central London earlier this week.  A mass of press photographers, baby bloggers and media-types turned up to see Tom and his business partner (Lord Sugar) cut the ribbon on a pop-up shop in Neals Yard, Covent Garden so there’s at least one more website video to come.

So yes – I can now honestly say I’ve worked with kids and babies and survived.

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