I hinted at having a very important meeting about a promo film commission on my Facebook page a couple of weeks ago. Sorry for the tease but I couldn’t say too much until the video was complete and out in the open.
The meeting was with none other than Tom Pellereau, winner of the 2011 series of the BBC’s Apprentice, inventor and joint owner of Stylfile with Lord Sugar. Tom’s offices (and that of the Amshold) are just a few hundred yards from my studio in Loughton, Essex and he was just as chuffed as I was at finding each other when he needed a video production company to help with his latest promo film.
When I say “promo film”, it actually ended up being utilised as one main promo film and then chopped up into several micro promo films covering each of the products in the Stylfile collection. This includes the S-File, S-Buffer, S-Clipper, Emergency File and the S-Ped – plus the Nailcare Collection. The above links will take you to the individual product pages and each promo film.
The entire piece also includes an introduction by Tom covering his Apprentice story and the inspiration behind these revolutionary nailcare products…
The promo film shoot
I think this is a pretty good example of what can be achieved in a couple of days (one day shoot and another to edit). Of course this can only happen when a client has done all the preparation, worked out the story and structure – and is a darn good presenter in front of camera. Tom did most of the takes first time – which was a real benefit in the edit. He had also pre-produced the title sequence and selected the royalty-free music score – both of which would have added another 1/2 day or so to the edit.
The shoot was carried out in a local studio but pretty much all the lighting (apart from a back light) was supplied by Video Artisan. To keep things cool I used my Lishuai LED Lighing Kit which was greatly appreciated by Tom. I’ve written a review on this lighting kit for DVUser magazine and will be posting it here next week. This promo film does give you a reasonable idea of what the kit is capable though.
This isn’t the end of this story. In a couple of weeks I’m going to be shooting another promo film for Stylfile on another brilliant new product they are adding to the collection. Sorry – that’s still hush hush at the moment so you’ll have to wait a couple of weeks for details.
In the meantime I guess I better get myself a Stylfile collection having raved about it to everyone. Tom really has created something quite amazing and I’m sure the promo film will help spread the word even further.