Tag Archives: Company Film

Company Film Production Essex

Are you looking for Company Film production services in Essex? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Company Film is what we are all about!

Furthermore, are looking to harness the power of YouTube or website video to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company video? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Company Film Production Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

referral marketing film by Video Artisan

Referral Marketing Film case study

Referral marketing film case study – Cimar

Commissioning a referral marketing film is a no-brainer – period!  When looking to buy a new product nothing is more persuasive than a recommendation from a trusted source. Personal endorsements give us confidence – which is why referral marketing film production is on a meteoric rise.

We have recently completed a referral marketing film for Cimar, a very clever and efficient cloud-based medical image exchange system.  The client subject for this film is Chartwell Private Hospital of Leigh-on-Sea, Essex – a specialist facility which provides various medical scanning services to hospitals, GPs and physicians.  Chartwell is prefect subject material for Cimar to use on a referral marketing film as their system has made a very positive change to their working practice and efficiency.  They are exactly the type of new business Cimar are trying to attract.

Tell a story with your Referral Marketing Film

The first tip in creating a referral marketing film is not to concentrate on the nuts and bolts of the product, but rather the customer experience and how it benefits their lives.  Most of all, it must tell a story. It’s an often-overused phrase but with referral marketing it really is about selling the sizzle, not the sausage!  The technical stuff is obviously important but at this stage your goal is to connect with, inspire and motivate your prospect to find out more. In fact, you need to leave them wanting more.

The second tip is to pick the right people – and to keep things as natural and conversational as possible.   A good referral marketing film is just a conversation with a client during which you capture their story and true feelings about your product or service.  If they come across as trying to perform for the camera, or trying to deliver someone else’s words or experiences – it will not be believable.  If this happens your referral marketing film will have the opposite effect.  Your audience will not expect to see a polished performance.  The occasional stutter, um or err is natural.  We do this in everyday conversation – which is what you are trying to capture.

Saying it as it is

It is important that your interviewee/s use their own language and terminology. This will almost certainly be the same language and terminology used by your potential customers. You might well call your widget or feature ‘XYZ’, but if your customers refer to it as ‘ABC’ then that is what other customers will understand.

In addition you should allow plenty of time to record your interviews. Make sure your interviewees do not feel rushed nor pressured.  Allow enough time to take two or three versions of the same statement or answer. Even if you think you’ve got the perfect take, first time. Try phrasing the same question differently.  This will often result in the interviewee giving a slightly different emphasis in their answer.

Icing on your referral marketing film cake

Make sure you film plenty of what are referred to as b-roll or cutaway shots.  These could be general shots of your customer’s premises, the products/services they provide, and shots of them going about their normal activities.  These images are used to cover edits within their replies and to help you tell the story.

To ensure you are covering the key points in the shortest time possible, it is good practice to transcribe the interviews and create a ‘paper edit’.  This should result in your client saying exactly what you want them to say in – in a logical and natural order.  However, this might mean quite drastic cutting and re-ordering of the original interview footage.  This is where that all-important b-roll or cutaway footage is used to cover up jump cuts in the visuals. (watch the Cimar film again and see if you can spot where this has been done)

Your next referral marketing film

Producing a referral marketing film should result in you having an extremely powerful marketing tool for your business.  It’s like having your favourite happy customer with you at every sales meeting extolling your virtues.  Hosting this video on your website will mean they’ll be doing it 24/7, 354-days a year.  A great referral marketing film will take the selling out of sales, completely.

Ready to start planning your referral marketing film?  Please give Video Artisan a call today on 020 3602 3356 or email kevin@video-artisan.com.

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A Guide to using a company film within your Marketing Mix

company film
How can a company film fit into your Marketing Mix?

In recent months there’s been a noticeable increase in the number of companies seeking quotes for a company film to use within their marketing mix. These have been extremely varied – and reflect the many ways in which video can play a key role in a wide range of marketing activities.

Most successful businesses do not reply on just one marketing method but rather spread their resources over a number of activities – what is referred to as a ‘marketing mix’.  This mix will be different from business to business – and it’s very rare to find two businesses using exactly the same marketing mix of ingredients in the same proportions.

What can go into a Marketing Mix?

There are many different and distinct marketing activities (the marketing mix ingredients).  Not all lend themselves to film production but many of them do.  This article will examine some of the common marketing activities in which a company film can feature – or become the main vessel for delivering your marketing message.

Content Marketing

Content Marketing is all about educating your target market about a specific subject and, at the same time, linking the subject to your business/brand and the services/products you offer.  Presenting your business as a reliable source of information will build trust in your brand and influence your audience without using hard-sell sales techniques.

Example: An estate agent might commission a company film about a specific town or location which informs the viewer about local resources and features – to be of interest to anyone thinking of buying or renting a property in that area. Sharing information on local schools, shopping, transport and other community facilities would demonstrate the estate agent’s local knowledgeable and understanding of the needs of the community – and develop their reputation as a trusted source of information. See another example below of a Content Marketing film produced for Air Products.

Undercover Marketing

Undercover Marketing is about creating “teaser” content about forthcoming products and services to generate buzz and market interest.   A bit like a movie trailer, the aim is to give your audience a privileged insight into what’s coming up.  Not only will it help develop interest in your product/service, it can also help you to refine products/services and your final sales pitch prior to launch through customer feedback.

Example:  An event organiser might commission an event documentary highlighting its success through the eyes of attendees and exhibitors.  The aim would be to attract interest amongst attendees and also exhibitors in future events – without actually presenting any firm propositions.  See teaser film edited for Cash from your Camcorder.   

Product Placement

This is very similar to Content Marketing, but the marketing message is delivered more subtly through the placement of your product or service within the content.   Also referred to as Brand Integration, the content can often purely be a lifestyle piece which is geared towards your target market and the connection to your brand made through use of your products or services within it.  By exclusively hosting or promoting the content through a dedicated online video channel you can develop a community of potential customers and create a valuable root to market.

Example:  An outdoor clothing manufacturer might commission a travelogue documentary to an interesting and challenging destination – with the participants all wearing their apparel.  This could also be created as a collaborative piece with other organisations such as airlines, destination tourist boards and other non-competitive sponsors.  This collaborative approach is also known as Alliance Marketing or Affinity Marketing.

Seasonal & Event Marketing

An obvious one really, this includes any marketing activity that takes advantage of the key seasonal milestones or their pending arrival (Christmas/Summer/Easter/New Year…).  In addition, this includes any marketing activity which is triggered by other date-specific events – such as the passing of a decade or century – or dates and events specific to the industry or market you are promoting to.  For instance, this could include milestones of the invention of technology such as the Internet. The benefit of this type of marketing activity is that your target audience will already have the event in mind – enabling your marketing activity to gain additional traction.

Example: A kitchenware manufacturer might commission an infomercial with a chef giving their top tips for saving time and creating the perfect Christmas dinner – showcasing the latest cookware and accessories.  Again, this could be co-sponsored by a food supplier or other non-competitive companies.  

Relationship, Evangelism & Viral Marketing

Customers do not always want to feel like you are trying to sell them something, so many businesses try to invest in future sales with marketing activities which set out to create a relationship with customers.  Remember, a large part of the aim of marketing is making potential customers aware of your existence – and any future business is easier once a relationship has been established.

Once the relationship is established you are far more likely to move into the areas of evangelism and viral marketing whereby your customers will start to spread your brand messages for you.

Example: A marque car dealership commissions a company film about the top ten used-car investments – sharing information on the best cars to purchase for investment purposes, how to store and look after them and include some customer stories about cars they’ve owned and sold.  This could be broken down into price categories – enabling the dealer to develop targeted databases for their future sales from subscribers to the video content.  It could also be updated on a regular or annual basis – creating a sense of anticipation amongst their target audience.  See below film sponsored by Supadance on a very special dance festival – viewed more than 100,000 times!    

Newsletter Marketing

Whilst Newsletter Marketing is more appropriate to businesses with a mature database of customers, it’s a marketing method which can be useful to both B2B and B2C marketers. A newsletter with various sections and news stories can be a great way to give customers greater detail about products or services than can be covered in an advert or flyer – enabling the customer to pick and choose what they read into from well-structured layout.  This can include multiple sections – including company news, product information, competitions, diary events, special offers, new appointments and any other section that one might find in a mainstream publication. Using digital flip-book creation tools and distribution platforms, these newsletters can now include rich media content – including video.

Example: A manufacturer of plumbing products could produce a newsletter monthly or quarterly, with clearly defined sections for professional plumbers and DIY users – plus additional sections on corporate news about the business.  The video content could include a general foreword-type introduction by its editor highlighting this issue’s contents.  Additional video content could contain how-to type content providing visual demonstrations of the company’s products in use – with beginner and advanced levels for the range of readership.  The newsletter could also include 3rd party content from plumbing product manufacturers.    

Tradeshow & Exhibition Marketing

Using a company film as part of your tradeshow marketing is probably one of the longest established forms of video marketing.  Whilst many businesses these days purely trade off internet pages, there are many who cannot replace that face-to-face customer experience.  In fact, there are many products that customers simply would not invest in without actually seeing and testing the product out first hand.  A video can play an important part in tradeshow marketing in ensuring the company’s stand is visually attractive and helps to pre-qualify stand visitors by showing relevant and eye-catching content.  Indeed, with the advances in video projection and large screen technology, video could be used to create almost all visual design aspects of an exhibition stand design.

marketing-mix-exhibition-stand

Example: A firm of architects designs a tradeshow stand which includes a floor to ceiling video wall as its backdrop – showcasing the many large residential and commercial developments it has designed around the world.  The video will be created using animated photography of their developments, architect drawings and combined with archive footage from the locations to demonstrate the breadth of their experience and innovations in design.

Complete your Marketing Mix with a company film

Of course, many companies are just looking for a straightforward company film or promotional video to fulfill the transactional marketing element of their marketing mix. Any why not?  Adding video to your website will dramatically improve your search engine visibility (YouTube is now the second most popular search engine!).  Not only will video help with your search engine visibility, it will also help you improve your bounce and click-through rates.

I’ve also intentionally not given Social Media Marketing its own heading in this article.  The reason for this is that it will be a core means of delivering the marketing mix methods above.  In fact, all of the above activities can be solely delivered or promoted through Social Media channels.  And as we all know through our own use of Social Media, video content very much floats to the top of platforms such as Facebook and Twitter.  Without video it’s just not going to shine – and much less likely to be shared.

Contact us

I hope this article gives you a much clearer idea of how a company film can fit into your marketing mix – and the inspiration of how you can start to take advantage of it.  If you’d like to talk your ideas through with someone who can add greater depth to your ideas, please give Video Artisan a call on +44 (0) 20 3602 3356 or email kevin@video-artisan.com

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Video Facilities and Services

Facilities & Services

Look no further for Video Production Facilities in East London and Essex

We offer clients and other video production companies a comprehensive shooting and editing service on all video formats from our video production facilities studio in Loughton, Essex.  We benefit from excellent road links to Central London, the M25 and Britain’s motorway network and from having Loughton Underground station only minutes away and Stansted Airport within 30-minutes.

Editing Suite

Our Edius editing system is fully HD and 4K capable with both DVD and BluRay authoring and duplication. We can ingest all tape, card and HD formats and export and encode to almost anything. We also have voice over recording facilities in-house.

Please call for daily, half-day, hourly and weekend rates.

Format Conversions & Copying Services

We provide a comprehensive range of digital media conversion and copying services to businesses and members of the public. This includes converting PowerPoint and Slides to DVD, stills to DVD, video encoding and file format conversions. We also have data recovery systems for extracting images and video from corrupted media.

Our Edius Broadcast video production facilities in Loughton
Our Edius Broadcast video production facilities in Loughton

Shooting Services

We have fully kitted out JVC GY-LS300  Super 35 sensor 4K camera with a range of lenses – plus DSLR shooting kits running Magic Lantern – along with JVC GY-HM650 camera with Vinten/Sachtler Tripods, Sliders, Hood & Rails, Action Cameras, Mini Dolly, Steady-cam, various lenses and accessories.  Available on a wet-hire basis only – with full-day and half-day rates.  CLICK HERE to see our Freelance section.

Video to DVD

See our new dedicated information page on our popular VHS to DVD conversion services – CLICK HERE.

Drop-in and collect by appointment to our edit suite which is located off Clays Lane, Loughton.  30-minutes from Central London and Stansted Airport – 5-minutes from Britain’s Motorway Network – 1-minute from the beauty of Epping Forest.

corporate video production

Corporate Video production for All

Get your next corporate video on-line, on-cue and on-budget!

Thank you for your interest in our corporate video and business-based media production services.  We specialise in the creation and delivery of effective company video communications to businesses and organisations of all sizes.  Our aim is to help our clients to benefit from incorporating video content into their day-to-day business communications. Video Artisan has a wealth of experience and the creative talents to match any business film requirement.

Why commission a corporate video?

A well produced video is the best way to engage with your audience.  It delivers a consistent message in an easy to consume and adaptable format.  You only have to look at the rising prevalence of YouTube and Vimeo to see just how important online video has become in SEO.  Today, a website without a properly indexed and relevant video will rank lower than one that does – full stop!

There are probably many more reasons to commission a video but the most common goals are that you want to:

  • create wealth for your business
  • offer a more cost effective means of achieving a goal
  • and/or augment your brand and raise its profile.

Why Video Artisan?

Above everything else, we understand that your video is a business tool that has one of the above objectives to meet.

With our in-depth understanding of the technology, coupled with our creative approach to developing innovative ways of engaging your audience, Video Artisan can offer a complete script-to-screen service at very competitive prices.

Want to know how much a corporate video production will cost? Click here to read our useful article.

Are you ready to find out more?

For a no-obligation consultation please feel free to contact us today.  We would be more than happy to discuss your ideas and requirements and come up with a proposal which fits your needs, desires and budget.

Please call 020 3602 3356 or 0777 153 5692  – or Email: kevin@video-artisan.com

A bit more about Kevin Cook and Video Artisan

Kevin Cook first started in corporate video in 1985 and has helped many companies and organisations develop their video content for training, promotional, online and branding purposes. Kevin has also written many articles and papers on the subject, as well as giving presentations throughout the UK and Ireland on corporate video.

With contacts throughout the film, tv and creative-freelance community, Kevin is able to pool together and manage large creative teams on more demanding projects.

One of the few cameramen with NATO Secret Clearance.

Corporate video montage copy
Choose the right partner to produce your next corporate video

Services include
Concept Development, Script Writing and Storyboard Design
Freelance Producer/Director, Videographer, Editor
Web encoding and video SEO
File format conversions and duplication

Client & Production Credit List include
Air Products, Cimar, CAT Publications, Robertson & Co., JVC Professional, AKM Music, Crown Media, The MOD, NATO, Galliard Homes, Stylfile, Hyper Recruitment Solutions, Supadance International, Beaver84Eiger Safety, Sony Broadcast & Professional, N2 Visual Communications, Robert Dyas, Hanover Foundation, Picco Dolly, Hills Pet Foods, Maspalomas Princes Hotel, Marley, LaRoche, Olympus HiSpeed Tests, Distillers MG, Fernaux Avionics, Tolmink, Waltham Forest Social Services, SelClene, Europa Logistics, Ultimate Animates

 

Video production in Essex - Video Artisan

Video Production Services on East London and Essex border

Are you looking forward to creating engaging video content for your business? So are we!

Corporate Video and Promotional Company Video Production services

Based on the edge of Epping Forest in Loughton, Essex – Video Artisan is a creative corporate video production company with extensive experience in helping companies and organisations of all sizes take advantage of video.

Whether you are looking to harness the power of YouTube or website video to improve your search engine optimisation, or you want to develop a series of public information films – or create a one-off company film, Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

Services, Facilities, Freelance Cameraman and Editing Assignments

We also offer a range of video conversion services.  This includes video to DVD, videotape to MP4 file, VHS to DVD, VHS-C to DVD, 8m to DVD, camcorder to DVD, Cine to DVD, standards conversions and DVD duplication.

So, Click here to see our section on how we can help convert your precious video tapes for you now.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

A bit about Kevin Cook

Video Artisan is the creation of Kevin Cook – an award-winning videographer, blogger, author and journalist. Kevin has been at the forefront of videography and marketing video production in the UK since 1985.

Furthermore, Kevin is also an avid beekeeper!

Please see the links above for details on how Video Artisan can help you to develop your company video strategy.

Click here to see our latest showreel and list of clients.