Tag Archives: Company Video

Company Video Production Essex

Are you looking for Company Video production services in Essex? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Company Video is what we are all about!

Furthermore, are looking to harness the power of YouTube or website video to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company film? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company film.

Company Video Production Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

How to create great video marketing content

Great Video Marketing

Once upon a time with Video Marketing

The rapid rise of Video Marketing has been good for Video Artisan – but this also presents its challenges. To create content for a truly-effective video marketing campaign it’s no longer sufficient just to create any old video. The novelty of video has, almost, worn off; the stakes have increased.

You’ve now got to be able to tell an amazing story in order to make your video marketing shine through. Thankfully, there’s an amazing story within any business or marketing task. Video Artisan’s role is to help you find it, wrap it in video and tell it.

A video marketing story worth telling

Quite often, finding the story is the biggest part of our challenge. But every now and then a commission comes through where there’s a really good story to tell and a client who knows that a video marketing film is the best way to tell it. The Chris Fletcher ‘Stretcher’ commission was an excellent example.

The purpose of this marketing video is to tell the story of former Royal Marine, Chris Fletcher – and how this Afghan/Iraq conflict veteran came about inventing an in-uniform stretcher system to help speed up casualty extraction and save lives. Its potential audience is wide and varied – and hopefully the film carries enough interest to captivate anyone. This includes those who are never likely to need to be extracted from a battle zone. Whilst the roots of the system are in the military field, it could be just as beneficial to those involved in any kind of rescue or emergency service.

But more importantly this marketing video’s role is to help Chris, and his investor, Jon Hunter, to tell a consistent and compelling story when presenting the system to those who are likely to adopt it.  This could be during a formal presentation or simply shared online.

A timely story

One of the challenges, especially for online video, is to compact your video marketing story into the shortest possible time. But sometimes you need to break through that magic 120-second time limit (the maximum duration Google advise for video marketing). At 5 ½ minutes the film is probably too long to be called an ‘Elevator Pitch’.  It’s actually better described as a ‘Pilot’. It sets the scene and tells their story so far, but there’s much more to come from Chris and Jon and they plan to use video marketing to tell the ongoing story too. Keep an eye on it!

The cover price of Video Marketing

Video marketing needn’t be an expensive option. This film took just four days to produce – including setting up a very basic website for the video to sit on. You’ll be able to workout the rough costs for this kind of commission by looking at our Rate Card.

If you’re ready to tell your video marketing story now – please get it touch for a no-obligation consultation and discover how little you might need to invest. Call +44 (0) 20 3602 3356 or email kevin@video-artisan.com

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Producing a branded-content Training Film

Training film title
Can a training film deliver more than training?

More than just a training film

Video is great for many things, but probably best when used for sharing knowledge and influencing an audience. If you can achieve both of these then video becomes an incredibly powerful training medium – and the perfect way to create valuable branded content.

We’ve recently completed a training film for Air Products – with the enchanting title of ‘Bump Testing of portable gas detectors’. If you really want to know what that’s all about then watch the training film below. It’s nearly 17-minutes long – and if you’re not into the subject I reckon you’ll find it hard going. However, if you are someone who is responsible for carrying out Bump Testing, or in any way involved in this life-saving process, I reckon it is essential viewing.

So what does Air Products gain from commissioning a training film like this? It’s certainly not box-office sales as the training film is part of their Analytical Insights series which are freely available to view from their website and YouTube channel. Despite the not-inconsiderable investment in time and resources, the benefits are manifold.

Besides the more obvious opportunity of raising brand awareness among bump testers, the Air Products brand also benefits through affiliation with the various organisations and experts who have contributed content to the training film. This brand augmentation works both ways too – and atop all this the target audience will gain the knowledge they need to carry out their work safely and within the regulations of their industry.

Everyone is a winner – and Air Products come out as being seen as one of the good guys.

Commissioning the perfect training film

Creating the perfect training film takes some preparation though – certainly if it is going to achieve wide circulation among your target audience. In this instance, the information your training film contains has to be widely accepted as being correct and trusted. The script development stage is therefore key. Whilst you can expect your video production company to help mold your draft scripts into video-friendly dialogue, the expert knowledge must first come from those in the know.

You must know your audience and what they need or want to know about the subject. This example is a highly specialised subject aimed at a specific trade, but a training film could just as easily be commissioned for a much wider audience and subject matter.

Keeping it real – with real experts

Give us a que!
Give us a que!

Whilst using professionally trained presenters will result in a much more polished end product, your training film might lack credibility with the audience. There will be instances where a professional presenter has specialist knowledge in that field (or familiarity and status with the audience), but the usual outcome of that situation is extremely high presenter fees. Sure, it would be great to have Professor Brian Cox presenting your film on how to use your telescope – but could you really afford him?

The other way to achieve gravitas is to present the information using those with specialist knowledge in the subject. Within reason, your audience will accept shortcomings in their presentation skills if they have real-world experience and knowledge of the subject.
In the case of the Air Products training film, the content is delivered by four contributors (an Industry Expert, an Equipment Manufacturer, a Gas Supplier and an End User). These are all stakeholders in the training film, and each has an interest in creating content that becomes widely viewed and shared.

Geeky tips on the production process

As mentioned previously, at the heart of a great training film is a brilliant script. However, it is unreasonable to expect non-professional presenters to deliver what can be lengthy passages of text without the aid of a teleprompt or autocue system. Having produced this type of training film before this was one of Air Products requirements in us.

It is also not reasonable to expect non-professional presenters to rattle off the perfect take in one hit – but at the same time the end product has got to look as if they did. And to keep your audience’s attention throughout longer passages, you are going to have to change the shot size to maintain interest and help illustrate important points.

There’s a couple of ways to achieve this when the presentation is straight down the camera lens as in the case of this training film. The first is to record various takes at differing shot sizes – and then cut these together in post production. The second method is to shoot all takes at the same wider shot size in 4K resolution, and then pan and scan to the create close-ups on a HD timeline (I did say these were Geeky tips!).

We adopted the latter technique in this example – shooting 4K on our JVC LS300 camera. Not only did this give us the ability to cut the best possible performance from each presenter, but it also saved a lot of time in re-setting the camera to generate the close-up. The same technique was used to record the practical demonstration section of the training film.

Mind your language!

Air Products are an international business, and whilst not in our original brief it soon became clear after the final version was approved that this training film would be useful to their non-English speaking markets. At present we are creating subtitled versions in German, French, Portuguese and Spanish. You might not think your training film needs subtitling, but the potential for a wider audience might make it worth it. (Google figures for world population 1st and 2nd languages – English 510M / Spanish 420M / German 229M / Portuguese 203M)

Your next training film

Commissioning a training film can be an extremely effective means of marketing and client relationship development. It’s a great way to build brand loyalty, and there are many other forms of branded content that will help you connect with customers and generate sales. Some well-known brands simply sponsor life-style type content which matches their brand aspirations. Some of the better known of these are the likes of Red Bull, Rolex and GoPro. It might seem like they sponsor content just for the hell of it but, like Air Products, they’re actually masters of the craft of hanging their name on content which their customers love.

To discuss your training video ideas please get in touch with Video Artisan for a no-obligation consultation on 020 3602 3356.

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A Guide to using a company film within your Marketing Mix

company film
How can a company film fit into your Marketing Mix?

In recent months there’s been a noticeable increase in the number of companies seeking quotes for a company film to use within their marketing mix. These have been extremely varied – and reflect the many ways in which video can play a key role in a wide range of marketing activities.

Most successful businesses do not reply on just one marketing method but rather spread their resources over a number of activities – what is referred to as a ‘marketing mix’.  This mix will be different from business to business – and it’s very rare to find two businesses using exactly the same marketing mix of ingredients in the same proportions.

What can go into a Marketing Mix?

There are many different and distinct marketing activities (the marketing mix ingredients).  Not all lend themselves to film production but many of them do.  This article will examine some of the common marketing activities in which a company film can feature – or become the main vessel for delivering your marketing message.

Content Marketing

Content Marketing is all about educating your target market about a specific subject and, at the same time, linking the subject to your business/brand and the services/products you offer.  Presenting your business as a reliable source of information will build trust in your brand and influence your audience without using hard-sell sales techniques.

Example: An estate agent might commission a company film about a specific town or location which informs the viewer about local resources and features – to be of interest to anyone thinking of buying or renting a property in that area. Sharing information on local schools, shopping, transport and other community facilities would demonstrate the estate agent’s local knowledgeable and understanding of the needs of the community – and develop their reputation as a trusted source of information. See another example below of a Content Marketing film produced for Air Products.

Undercover Marketing

Undercover Marketing is about creating “teaser” content about forthcoming products and services to generate buzz and market interest.   A bit like a movie trailer, the aim is to give your audience a privileged insight into what’s coming up.  Not only will it help develop interest in your product/service, it can also help you to refine products/services and your final sales pitch prior to launch through customer feedback.

Example:  An event organiser might commission an event documentary highlighting its success through the eyes of attendees and exhibitors.  The aim would be to attract interest amongst attendees and also exhibitors in future events – without actually presenting any firm propositions.  See teaser film edited for Cash from your Camcorder.   

Product Placement

This is very similar to Content Marketing, but the marketing message is delivered more subtly through the placement of your product or service within the content.   Also referred to as Brand Integration, the content can often purely be a lifestyle piece which is geared towards your target market and the connection to your brand made through use of your products or services within it.  By exclusively hosting or promoting the content through a dedicated online video channel you can develop a community of potential customers and create a valuable root to market.

Example:  An outdoor clothing manufacturer might commission a travelogue documentary to an interesting and challenging destination – with the participants all wearing their apparel.  This could also be created as a collaborative piece with other organisations such as airlines, destination tourist boards and other non-competitive sponsors.  This collaborative approach is also known as Alliance Marketing or Affinity Marketing.

Seasonal & Event Marketing

An obvious one really, this includes any marketing activity that takes advantage of the key seasonal milestones or their pending arrival (Christmas/Summer/Easter/New Year…).  In addition, this includes any marketing activity which is triggered by other date-specific events – such as the passing of a decade or century – or dates and events specific to the industry or market you are promoting to.  For instance, this could include milestones of the invention of technology such as the Internet. The benefit of this type of marketing activity is that your target audience will already have the event in mind – enabling your marketing activity to gain additional traction.

Example: A kitchenware manufacturer might commission an infomercial with a chef giving their top tips for saving time and creating the perfect Christmas dinner – showcasing the latest cookware and accessories.  Again, this could be co-sponsored by a food supplier or other non-competitive companies.  

Relationship, Evangelism & Viral Marketing

Customers do not always want to feel like you are trying to sell them something, so many businesses try to invest in future sales with marketing activities which set out to create a relationship with customers.  Remember, a large part of the aim of marketing is making potential customers aware of your existence – and any future business is easier once a relationship has been established.

Once the relationship is established you are far more likely to move into the areas of evangelism and viral marketing whereby your customers will start to spread your brand messages for you.

Example: A marque car dealership commissions a company film about the top ten used-car investments – sharing information on the best cars to purchase for investment purposes, how to store and look after them and include some customer stories about cars they’ve owned and sold.  This could be broken down into price categories – enabling the dealer to develop targeted databases for their future sales from subscribers to the video content.  It could also be updated on a regular or annual basis – creating a sense of anticipation amongst their target audience.  See below film sponsored by Supadance on a very special dance festival – viewed more than 100,000 times!    

Newsletter Marketing

Whilst Newsletter Marketing is more appropriate to businesses with a mature database of customers, it’s a marketing method which can be useful to both B2B and B2C marketers. A newsletter with various sections and news stories can be a great way to give customers greater detail about products or services than can be covered in an advert or flyer – enabling the customer to pick and choose what they read into from well-structured layout.  This can include multiple sections – including company news, product information, competitions, diary events, special offers, new appointments and any other section that one might find in a mainstream publication. Using digital flip-book creation tools and distribution platforms, these newsletters can now include rich media content – including video.

Example: A manufacturer of plumbing products could produce a newsletter monthly or quarterly, with clearly defined sections for professional plumbers and DIY users – plus additional sections on corporate news about the business.  The video content could include a general foreword-type introduction by its editor highlighting this issue’s contents.  Additional video content could contain how-to type content providing visual demonstrations of the company’s products in use – with beginner and advanced levels for the range of readership.  The newsletter could also include 3rd party content from plumbing product manufacturers.    

Tradeshow & Exhibition Marketing

Using a company film as part of your tradeshow marketing is probably one of the longest established forms of video marketing.  Whilst many businesses these days purely trade off internet pages, there are many who cannot replace that face-to-face customer experience.  In fact, there are many products that customers simply would not invest in without actually seeing and testing the product out first hand.  A video can play an important part in tradeshow marketing in ensuring the company’s stand is visually attractive and helps to pre-qualify stand visitors by showing relevant and eye-catching content.  Indeed, with the advances in video projection and large screen technology, video could be used to create almost all visual design aspects of an exhibition stand design.

marketing-mix-exhibition-stand

Example: A firm of architects designs a tradeshow stand which includes a floor to ceiling video wall as its backdrop – showcasing the many large residential and commercial developments it has designed around the world.  The video will be created using animated photography of their developments, architect drawings and combined with archive footage from the locations to demonstrate the breadth of their experience and innovations in design.

Complete your Marketing Mix with a company film

Of course, many companies are just looking for a straightforward company film or promotional video to fulfill the transactional marketing element of their marketing mix. Any why not?  Adding video to your website will dramatically improve your search engine visibility (YouTube is now the second most popular search engine!).  Not only will video help with your search engine visibility, it will also help you improve your bounce and click-through rates.

I’ve also intentionally not given Social Media Marketing its own heading in this article.  The reason for this is that it will be a core means of delivering the marketing mix methods above.  In fact, all of the above activities can be solely delivered or promoted through Social Media channels.  And as we all know through our own use of Social Media, video content very much floats to the top of platforms such as Facebook and Twitter.  Without video it’s just not going to shine – and much less likely to be shared.

Contact us

I hope this article gives you a much clearer idea of how a company film can fit into your marketing mix – and the inspiration of how you can start to take advantage of it.  If you’d like to talk your ideas through with someone who can add greater depth to your ideas, please give Video Artisan a call on +44 (0) 20 3602 3356 or email kevin@video-artisan.com

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Video Facilities and Services

Facilities & Services

Look no further for Video Production Facilities in East London and Essex

We offer clients and other video production companies a comprehensive shooting and editing service on all video formats from our video production facilities studio in Loughton, Essex.  We benefit from excellent road links to Central London, the M25 and Britain’s motorway network and from having Loughton Underground station only minutes away and Stansted Airport within 30-minutes.

Editing Suite

Our Edius editing system is fully HD and 4K capable with both DVD and BluRay authoring and duplication. We can ingest all tape, card and HD formats and export and encode to almost anything. We also have voice over recording facilities in-house.

Please call for daily, half-day, hourly and weekend rates.

Format Conversions & Copying Services

We provide a comprehensive range of digital media conversion and copying services to businesses and members of the public. This includes converting PowerPoint and Slides to DVD, stills to DVD, video encoding and file format conversions. We also have data recovery systems for extracting images and video from corrupted media.

Our Edius Broadcast video production facilities in Loughton
Our Edius Broadcast video production facilities in Loughton

Shooting Services

We have fully kitted out JVC GY-LS300  Super 35 sensor 4K camera with a range of lenses – plus DSLR shooting kits running Magic Lantern – along with JVC GY-HM650 camera with Vinten/Sachtler Tripods, Sliders, Hood & Rails, Action Cameras, Mini Dolly, Steady-cam, various lenses and accessories.  Available on a wet-hire basis only – with full-day and half-day rates.  CLICK HERE to see our Freelance section.

Video to DVD

See our new dedicated information page on our popular VHS to DVD conversion services – CLICK HERE.

Drop-in and collect by appointment to our edit suite which is located off Clays Lane, Loughton.  30-minutes from Central London and Stansted Airport – 5-minutes from Britain’s Motorway Network – 1-minute from the beauty of Epping Forest.

corporate video production

Corporate Video production for All

Get your next corporate video on-line, on-cue and on-budget!

Thank you for your interest in our corporate video and business-based media production services.  We specialise in the creation and delivery of effective company video communications to businesses and organisations of all sizes.  Our aim is to help our clients to benefit from incorporating video content into their day-to-day business communications. Video Artisan has a wealth of experience and the creative talents to match any business film requirement.

Why commission a corporate video?

A well produced video is the best way to engage with your audience.  It delivers a consistent message in an easy to consume and adaptable format.  You only have to look at the rising prevalence of YouTube and Vimeo to see just how important online video has become in SEO.  Today, a website without a properly indexed and relevant video will rank lower than one that does – full stop!

There are probably many more reasons to commission a video but the most common goals are that you want to:

  • create wealth for your business
  • offer a more cost effective means of achieving a goal
  • and/or augment your brand and raise its profile.

Why Video Artisan?

Above everything else, we understand that your video is a business tool that has one of the above objectives to meet.

With our in-depth understanding of the technology, coupled with our creative approach to developing innovative ways of engaging your audience, Video Artisan can offer a complete script-to-screen service at very competitive prices.

Want to know how much a corporate video production will cost? Click here to read our useful article.

Are you ready to find out more?

For a no-obligation consultation please feel free to contact us today.  We would be more than happy to discuss your ideas and requirements and come up with a proposal which fits your needs, desires and budget.

Please call 020 3602 3356 or 0777 153 5692  – or Email: kevin@video-artisan.com

A bit more about Kevin Cook and Video Artisan

Kevin Cook first started in corporate video in 1985 and has helped many companies and organisations develop their video content for training, promotional, online and branding purposes. Kevin has also written many articles and papers on the subject, as well as giving presentations throughout the UK and Ireland on corporate video.

With contacts throughout the film, tv and creative-freelance community, Kevin is able to pool together and manage large creative teams on more demanding projects.

One of the few cameramen with NATO Secret Clearance.

Corporate video montage copy
Choose the right partner to produce your next corporate video

Services include
Concept Development, Script Writing and Storyboard Design
Freelance Producer/Director, Videographer, Editor
Web encoding and video SEO
File format conversions and duplication

Client & Production Credit List include
Air Products, Cimar, CAT Publications, Robertson & Co., JVC Professional, AKM Music, Crown Media, The MOD, NATO, Galliard Homes, Stylfile, Hyper Recruitment Solutions, Supadance International, Beaver84Eiger Safety, Sony Broadcast & Professional, N2 Visual Communications, Robert Dyas, Hanover Foundation, Picco Dolly, Hills Pet Foods, Maspalomas Princes Hotel, Marley, LaRoche, Olympus HiSpeed Tests, Distillers MG, Fernaux Avionics, Tolmink, Waltham Forest Social Services, SelClene, Europa Logistics, Ultimate Animates