Tag Archives: instructional video

Instructional Video by Video Artisan

Are you looking for Instructional Video production services in Essex? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Instructional Video is what we are all about!

Furthermore, are looking to harness the power of YouTube or website video to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company film? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Instructional Video Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

Producing a branded-content Training Film

Training film title
Can a training film deliver more than training?

More than just a training film

Video is great for many things, but probably best when used for sharing knowledge and influencing an audience. If you can achieve both of these then video becomes an incredibly powerful training medium – and the perfect way to create valuable branded content.

We’ve recently completed a training film for Air Products – with the enchanting title of ‘Bump Testing of portable gas detectors’. If you really want to know what that’s all about then watch the training film below. It’s nearly 17-minutes long – and if you’re not into the subject I reckon you’ll find it hard going. However, if you are someone who is responsible for carrying out Bump Testing, or in any way involved in this life-saving process, I reckon it is essential viewing.

So what does Air Products gain from commissioning a training film like this? It’s certainly not box-office sales as the training film is part of their Analytical Insights series which are freely available to view from their website and YouTube channel. Despite the not-inconsiderable investment in time and resources, the benefits are manifold.

Besides the more obvious opportunity of raising brand awareness among bump testers, the Air Products brand also benefits through affiliation with the various organisations and experts who have contributed content to the training film. This brand augmentation works both ways too – and atop all this the target audience will gain the knowledge they need to carry out their work safely and within the regulations of their industry.

Everyone is a winner – and Air Products come out as being seen as one of the good guys.

Commissioning the perfect training film

Creating the perfect training film takes some preparation though – certainly if it is going to achieve wide circulation among your target audience. In this instance, the information your training film contains has to be widely accepted as being correct and trusted. The script development stage is therefore key. Whilst you can expect your video production company to help mold your draft scripts into video-friendly dialogue, the expert knowledge must first come from those in the know.

You must know your audience and what they need or want to know about the subject. This example is a highly specialised subject aimed at a specific trade, but a training film could just as easily be commissioned for a much wider audience and subject matter.

Keeping it real – with real experts

Give us a que!
Give us a que!

Whilst using professionally trained presenters will result in a much more polished end product, your training film might lack credibility with the audience. There will be instances where a professional presenter has specialist knowledge in that field (or familiarity and status with the audience), but the usual outcome of that situation is extremely high presenter fees. Sure, it would be great to have Professor Brian Cox presenting your film on how to use your telescope – but could you really afford him?

The other way to achieve gravitas is to present the information using those with specialist knowledge in the subject. Within reason, your audience will accept shortcomings in their presentation skills if they have real-world experience and knowledge of the subject.
In the case of the Air Products training film, the content is delivered by four contributors (an Industry Expert, an Equipment Manufacturer, a Gas Supplier and an End User). These are all stakeholders in the training film, and each has an interest in creating content that becomes widely viewed and shared.

Geeky tips on the production process

As mentioned previously, at the heart of a great training film is a brilliant script. However, it is unreasonable to expect non-professional presenters to deliver what can be lengthy passages of text without the aid of a teleprompt or autocue system. Having produced this type of training film before this was one of Air Products requirements in us.

It is also not reasonable to expect non-professional presenters to rattle off the perfect take in one hit – but at the same time the end product has got to look as if they did. And to keep your audience’s attention throughout longer passages, you are going to have to change the shot size to maintain interest and help illustrate important points.

There’s a couple of ways to achieve this when the presentation is straight down the camera lens as in the case of this training film. The first is to record various takes at differing shot sizes – and then cut these together in post production. The second method is to shoot all takes at the same wider shot size in 4K resolution, and then pan and scan to the create close-ups on a HD timeline (I did say these were Geeky tips!).

We adopted the latter technique in this example – shooting 4K on our JVC LS300 camera. Not only did this give us the ability to cut the best possible performance from each presenter, but it also saved a lot of time in re-setting the camera to generate the close-up. The same technique was used to record the practical demonstration section of the training film.

Mind your language!

Air Products are an international business, and whilst not in our original brief it soon became clear after the final version was approved that this training film would be useful to their non-English speaking markets. At present we are creating subtitled versions in German, French, Portuguese and Spanish. You might not think your training film needs subtitling, but the potential for a wider audience might make it worth it. (Google figures for world population 1st and 2nd languages – English 510M / Spanish 420M / German 229M / Portuguese 203M)

Your next training film

Commissioning a training film can be an extremely effective means of marketing and client relationship development. It’s a great way to build brand loyalty, and there are many other forms of branded content that will help you connect with customers and generate sales. Some well-known brands simply sponsor life-style type content which matches their brand aspirations. Some of the better known of these are the likes of Red Bull, Rolex and GoPro. It might seem like they sponsor content just for the hell of it but, like Air Products, they’re actually masters of the craft of hanging their name on content which their customers love.

To discuss your training video ideas please get in touch with Video Artisan for a no-obligation consultation on 020 3602 3356.

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The benefits of commissioning an instructional video

Show and Tell
An instructional video – the next best thing to personal tuition

Educating the masses with an instructional video

Never underestimate how complex a simple process can appear to be to someone who is unfamiliar with it. And never underestimate the power of video for enabling the “unfamiliar” to understand even the most complex of procedures. Video, with its pause, repeat, rewind and play ability makes it ideal for demonstrating operating, construction and basic care/maintenance procedures. Regardless of whether it’s highly complicated or ridiculously simple, from the construction of flat-pack furniture through to computer program control – instructional videos can hold the viewer’s hand through the process at their own pace.

Every manufacturing and service industry spends considerable sums each year on supporting their customers with materials that are designed to help them use their products or processes more efficiently. However, many businesses choose the cheapest possible way to impart this knowledge by use of printed or online instructions. Whilst this might be cheaper in the short term, the long term costs of dealing with customers who have been unable to understand these instructions, or followed them incorrectly, is unknown but likely to be well in excess of the monies saved initially.

Written and diagrammatic instructions still have their place, but in nearly every instance having someone show you how it’s done is much easier to understand and follow. You only have to look on YouTube to see how many films are based on filling in the gaps which manufacturers left out of their instruction manuals. These films are often produced by users who found the process challenging – which isn’t exactly great publicity.

Eye-bolts going in at the Hilton
“What I see I understand”

Producing an instructional video needn’t be expensive but has to be properly thought through and looked at from the perspective of the user. This isn’t always that easy to do from within the manufacturing or service supply business as they will be uniquely familiar with the process and unable to recognise where the challenges arise. This is why it is often advantageous to commission an outside video production company to develop the script and programme structure.

The benefits of producing an instructional video

The benefits of an instructional video to the user are plain to see, but the benefits to the manufacturer or service company go way beyond the cost savings on after-sales support. Here’s just some of the benefits that come to mind instantly…

  1. Providing an effective instructional video will help build a much higher level of brand loyalty amongst customers
  2. A better informed user base will result in fewer returns or damaged good due to misuse or bad construction – resulting in greater profitability
  3. Openly publishing your instructional video on the likes of YouTube or Vimeo can also drive sales amongst potential customers who’ll gain confidence in the product or service pre-purchase
  4. On a more subtle level, the process of developing the instructional video might also highlight areas where the product or service could be improved
  5. A properly indexed, tagged and well produced video hosted on the likes of YouTube can only increase your search engine visibility
  6. Videos are easy to make multilingual – by dubbing or subtitling

The cost of producing an instructional video need not be that high and could in fact be very comparable to producing printed material – with the benefit of easy adaptation and ways to re-purpose video from one instructional video to another.

If you’d like to explore the process and costs of producing instructional videos within your business, please give us a call on 020 3602 3356.

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Video Artisan – more than just Marketing Films

SliceStoppa marketing films title
Its not just marketing films now from Video Artisan
SliceStoppa box design
SliceStoppa box design

We’ve recently launched a series of short marketing films produced for SliceStoppa – but this project extended way beyond our usual sphere of film and video production. SliceStoppa’s Managing Director, Ian Joyce and fellow product designer, Gary Cant, approached us whilst the product was still in the design stage and engaged us to create the SliceStoppa logo, packaging, business stationery, photography and, in association with my colleague, Martin Baker, the company’s eCommerce website.

Like many companies, SliceStoppa knew that marketing films would play a vitally important role in getting their amazing golf training aid to market. Not only do marketing films lend themselves perfectly to demonstrating the unique selling features of products like SliceStoppa, but they also play a vital role in search engine optimisation. Producing a series of marketing films was therefore uppermost in their minds from day one. Furthermore, apart from direct sales from their own website (www.SliceStoppa.co.uk) the company also knew that wholesalers and retailers of their product would demand marketing films to include on their own websites.

Whilst Video Artisan regularly creates graphics and animated logo sequences for marketing films, this is the first time that we have been commissioned to design an original logo and branding for a business from scratch. The benefit of this was that we could design a logo that would work equally well on paper, online and on video from the outset. The benefit for SliceStoppa was that they could work with one local agency and know that there wouldn’t be any conflicts between differing agencies or design objectives.

SliceStoppa explained

SliceStoppa is a golf training aid that helps golfers to develop the perfect golf swing and approach to the golf ball. It can also be used for a number of other training drills to help with chipping, putting and removing leg slide on the downward swing. It can be used equally well on the driving range, practice tee, golf course or at home – and is suited to both left and right-handed golfers.

SliceStoppa in use
SliceStoppa – stills taken from marketing films

SliceStoppa is compact, impact resistant and incredibly easy to set up and use. Within minutes of introducing SliceStoppa to your regular golf practice you’ll see a vast improvement in your golf swing and will start hitting your golf ball further and straighter. It is available now direct from the SliceStoppa website at only £29.99.

The three SliceStoppa marketing films

The three marketing films were produced primarily for delivery from SliceStoppa’s website and are hosted on their YouTube channel (and also Video Artisan’s Vimeo channel). These consist of a general introduction to SliceStoppa, a short ‘teaser’ promo and a short film that explains what a golf slice is and how SliceStoppa helps golfers remove slicing and hooking from their game.

Introducing SliceStoppa

What is a Slice?

SliceStoppa Teaser

These marketing films were shot at three locations, including Topgolf at Chigwell, Ilford Golf Club and also outside the Video Artisan studio here in Loughton, Essex. Filming took around two days to complete and around three days to edit. Apart from one Action Camera shot on the teaser film, all material was shot using a Canon 5D DSLR. This is also the first instance where we have voiced the video ourselves too – but not until after the client had auditioned a number of voiceover artists.

Further Marketing Films

Within a week of being launched the initial interest in the product has been excellent and it has already been taken up by Groupon where it is selling really well. The website has also attracted interest from other golf retailers, golf professional and other specialist retailers. Once product sales increase SliceStoppa have plans to produce further marketing films to demonstrate the additional drills which the product can be used for.

If you have new or existing products that could benefit from marketing films, or you would like to hear about our complete marketing services, please do not hesitate to contact us.

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corporate video production

Corporate Video production for All

Get your next corporate video on-line, on-cue and on-budget!

Thank you for your interest in our corporate video and business-based media production services.  We specialise in the creation and delivery of effective company video communications to businesses and organisations of all sizes.  Our aim is to help our clients to benefit from incorporating video content into their day-to-day business communications. Video Artisan has a wealth of experience and the creative talents to match any business film requirement.

Why commission a corporate video?

A well produced video is the best way to engage with your audience.  It delivers a consistent message in an easy to consume and adaptable format.  You only have to look at the rising prevalence of YouTube and Vimeo to see just how important online video has become in SEO.  Today, a website without a properly indexed and relevant video will rank lower than one that does – full stop!

There are probably many more reasons to commission a video but the most common goals are that you want to:

  • create wealth for your business
  • offer a more cost effective means of achieving a goal
  • and/or augment your brand and raise its profile.

Why Video Artisan?

Above everything else, we understand that your video is a business tool that has one of the above objectives to meet.

With our in-depth understanding of the technology, coupled with our creative approach to developing innovative ways of engaging your audience, Video Artisan can offer a complete script-to-screen service at very competitive prices.

Want to know how much a corporate video production will cost? Click here to read our useful article.

Are you ready to find out more?

For a no-obligation consultation please feel free to contact us today.  We would be more than happy to discuss your ideas and requirements and come up with a proposal which fits your needs, desires and budget.

Please call 020 3602 3356 or 0777 153 5692  – or Email: kevin@video-artisan.com

A bit more about Kevin Cook and Video Artisan

Kevin Cook first started in corporate video in 1985 and has helped many companies and organisations develop their video content for training, promotional, online and branding purposes. Kevin has also written many articles and papers on the subject, as well as giving presentations throughout the UK and Ireland on corporate video.

With contacts throughout the film, tv and creative-freelance community, Kevin is able to pool together and manage large creative teams on more demanding projects.

One of the few cameramen with NATO Secret Clearance.

Corporate video montage copy
Choose the right partner to produce your next corporate video

Services include
Concept Development, Script Writing and Storyboard Design
Freelance Producer/Director, Videographer, Editor
Web encoding and video SEO
File format conversions and duplication

Client & Production Credit List include
Air Products, Cimar, CAT Publications, Robertson & Co., JVC Professional, AKM Music, Crown Media, The MOD, NATO, Galliard Homes, Stylfile, Hyper Recruitment Solutions, Supadance International, Beaver84Eiger Safety, Sony Broadcast & Professional, N2 Visual Communications, Robert Dyas, Hanover Foundation, Picco Dolly, Hills Pet Foods, Maspalomas Princes Hotel, Marley, LaRoche, Olympus HiSpeed Tests, Distillers MG, Fernaux Avionics, Tolmink, Waltham Forest Social Services, SelClene, Europa Logistics, Ultimate Animates