Tag Archives: marketing film

Marketing Film Production

Are you looking for Marketing Film Production services? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Marketing Film Production is what we are all about!

Furthermore, are looking to harness the power of YouTube or website video to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company film? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Marketing Film Production Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

Video Artisan – more than just Marketing Films

SliceStoppa marketing films title
Its not just marketing films now from Video Artisan
SliceStoppa box design
SliceStoppa box design

We’ve recently launched a series of short marketing films produced for SliceStoppa – but this project extended way beyond our usual sphere of film and video production. SliceStoppa’s Managing Director, Ian Joyce and fellow product designer, Gary Cant, approached us whilst the product was still in the design stage and engaged us to create the SliceStoppa logo, packaging, business stationery, photography and, in association with my colleague, Martin Baker, the company’s eCommerce website.

Like many companies, SliceStoppa knew that marketing films would play a vitally important role in getting their amazing golf training aid to market. Not only do marketing films lend themselves perfectly to demonstrating the unique selling features of products like SliceStoppa, but they also play a vital role in search engine optimisation. Producing a series of marketing films was therefore uppermost in their minds from day one. Furthermore, apart from direct sales from their own website (www.SliceStoppa.co.uk) the company also knew that wholesalers and retailers of their product would demand marketing films to include on their own websites.

Whilst Video Artisan regularly creates graphics and animated logo sequences for marketing films, this is the first time that we have been commissioned to design an original logo and branding for a business from scratch. The benefit of this was that we could design a logo that would work equally well on paper, online and on video from the outset. The benefit for SliceStoppa was that they could work with one local agency and know that there wouldn’t be any conflicts between differing agencies or design objectives.

SliceStoppa explained

SliceStoppa is a golf training aid that helps golfers to develop the perfect golf swing and approach to the golf ball. It can also be used for a number of other training drills to help with chipping, putting and removing leg slide on the downward swing. It can be used equally well on the driving range, practice tee, golf course or at home – and is suited to both left and right-handed golfers.

SliceStoppa in use
SliceStoppa – stills taken from marketing films

SliceStoppa is compact, impact resistant and incredibly easy to set up and use. Within minutes of introducing SliceStoppa to your regular golf practice you’ll see a vast improvement in your golf swing and will start hitting your golf ball further and straighter. It is available now direct from the SliceStoppa website at only £29.99.

The three SliceStoppa marketing films

The three marketing films were produced primarily for delivery from SliceStoppa’s website and are hosted on their YouTube channel (and also Video Artisan’s Vimeo channel). These consist of a general introduction to SliceStoppa, a short ‘teaser’ promo and a short film that explains what a golf slice is and how SliceStoppa helps golfers remove slicing and hooking from their game.

Introducing SliceStoppa

What is a Slice?

SliceStoppa Teaser

These marketing films were shot at three locations, including Topgolf at Chigwell, Ilford Golf Club and also outside the Video Artisan studio here in Loughton, Essex. Filming took around two days to complete and around three days to edit. Apart from one Action Camera shot on the teaser film, all material was shot using a Canon 5D DSLR. This is also the first instance where we have voiced the video ourselves too – but not until after the client had auditioned a number of voiceover artists.

Further Marketing Films

Within a week of being launched the initial interest in the product has been excellent and it has already been taken up by Groupon where it is selling really well. The website has also attracted interest from other golf retailers, golf professional and other specialist retailers. Once product sales increase SliceStoppa have plans to produce further marketing films to demonstrate the additional drills which the product can be used for.

If you have new or existing products that could benefit from marketing films, or you would like to hear about our complete marketing services, please do not hesitate to contact us.

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