Tag Archives: Promo Video

Promo Video

Are you looking for Promo Video production services in Essex? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Promo Video is what we are all about!

Furthermore, are looking to harness the power of YouTube or website video to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company film? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Promo Video Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

Online promotional video

5-top tips on producing an online promotional video

5-top tips for online promotional video

Here are my top five top tips for creating online promotional video content for your business which will help you to engage with customers and generate new business. Having video on your business website has become a vital part of SEO (Search Engine Optimisation). All else being equal, a website that includes video content will rank higher than one without video.

I would of course recommend engaging a professional production company to produce your online promotional video. But I’m equally aware that some companies and organisations might prefer to start off by producing their own content in-house – if only as a proof of concept. The following five tips should help these organisations in the process and enable them to start harnessing the power of video on their website.

1 – Short, sweet and on message

Online promotional video - Clock
Time waits for no man

Don’t take liberties with your audience’s time. Decide what you want your online promotional video to achieve and don’t waste a second of your film deviating from it. Our attention spans have become extremely short and you will lose an audience the moment you stop engaging them. There is no minimum time an online promotional video should run for so if you can get your message over in a few seconds then do.

2 – Viral qualities

There’s a lot of talk about video content going viral and reaching millions of viewers in a very short period of time. Whilst this often happens with funny or current news clips on YouTube, gathering viral momentum for an online promotional video is extremely challenging.

Online promotional video viral
Making your online promotional video go viral

However, you can certainly increase your chances of your video content going viral within a target market sector. The simplest way to make your target audience to want to share your online promotional video it will have to be full of valuable information and of sector-wide relevance or interest. Only add humour to your video if you are confident that it will not offend anyone – and only if it’s actually funny and not just to you!

3 – Hosting on YouTube

Whilst there are plenty of places you can host your online promotional video these days the one that is going to help you most in achieving better SEO is YouTube – because it is part of Google and used by them in search returns. When you upload your file make sure you give it an SEO-friendly name. Think if what your intended audience is searching for on Google use that within the title and also within the additional description. Also, always use YouTube’s tagging facility to its maximum capacity with both long and short word descriptions of your content and the audience it’s aimed at. But beware! Don’t be tempted to include copyright music on your online promotional video as YouTube will detect it and will often remove content altogether.

4 – Spread the word

Once you have your online promotional video up on YouTube you need to spread the word about it. The first stage of this is to embed the YouTube version on the main splash page of your site – and enable it to play within that webpage. You should then share the news about your video through all your online social and business networking channels and post copies there if you can.

Social Networking Online promotional video
Sharing is good!

Finally, make sure you tell all your existing clients, suppliers, colleagues and friends about it and ask them what they think and to ‘Like’ it if they do.

5 – Do it!

If you have read this far then you’ve already realised that producing an online promotional video would be a great idea for your business. However, the problem with great ideas is that they’re useless unless you put them into action. If you are still determined to produce the film yourself then start by writing out your script and then set about planning the shooting and editing stage. If you are a complete video-novice there are plenty of free online resources that will cover the basics of how to shoot and edit video. One of the best of these can be found on www.videoskills.net

If you want to produce an online promotional video, but don’t have the time or inclination to learn the basic skills, then maybe it’s time to bring in the professionals who can do it all for you. You might be surprised at just how cost-effective this is. If you are at this stage then please feel free to contact us for a no-obligation consultation.

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Eiger Safety promo video goes live

After a year in the making I was really pleased to get the Eiger Safety promo video signed off last Friday.

The making of this musical-short promo video

The brief for this promo video was very simple…. Create a 3-minute video, cut to music, that visually represents the range of services and products offered by Eiger Safety – which will be used as the opening audience-settler within sales presentations.  That sounds easy enough on paper – as does most other promo video briefs – but there were a couple of unusual challenges with this job.

Firstly, the very nature of Eiger Safety’s work would mean that I’d have to film pretty much wherever they work.  Whilst I’ve never knowingly suffered from vertigo I wasn’t absolutely sure how I would handle filming under these conditions.  I knew it would be safe, but it was clear I’d have to film over the edge of some pretty impressive buildings and structures.

Working on the edge for a promo video
Working on the edge for a promo video – walking the chains at Clifton

The second challenge was picking the right locations and activities that would accurately convey what Eiger Safety do.  Whilst some of their work involves regular testing and certification of height-safety systems (such as window cleaning eye bolts, latchways, roof hand & guard rails and abseiling points), the really impressive stuff is usually one-off installations and annual inspections.  This meant we were never going to be able to shoot this in one hit but rather spread the filming out to capture a typical year of Eiger Safety’s work.

Costing the Promo Video

Whilst we had a plan of around six sites and projects that Eiger Safety MD, Paul Jaffe, wanted to include he also knew there would be other projects that would come up over the year that he would just have to have captured on film.  However, by the time we had it in the can we’d covered fourteen different locations, some of which were visited more than once.

Corporate and business-based films are never easy to cost but this one was almost impossible to give an accurate total cost from day one.  To overcome this we agreed a daily filming rate along with an understanding that each filming day would increase post production time too.  We also agreed a significant initial payment with interim invoices to be issued when needed. This worked for both of us – giving him control over the budget and keeping me in pocket whilst the project progressed.

Filming at locations all over the UK
Filming at locations all over the UK – The Eden Project

Location, location, location
One thing I have learnt over the past year is that Eiger Safety get to see things from a very different point of view – literally. There are very few people who have access to the parts on buildings that they have to access in order to do the things they do. Sometimes they are working in places that have not been accessed for many years – sometimes since the building or structure was first constructed.

Whilst we are all at the mercy of the weather, when it came to filming this project we was more reliant on good conditions than others. There were some locations where we were prohibited to work if there was strong winds or icy conditions atop the structure.  The wind conditions are especially important and as we all know these can change quite rapidly and are almost impossible to predict.  This did result in a couple of abandoned filming days – in particular the footage shot on the Clifton Suspension Bridge.  When we did actually get to film there we had a brilliant couple of days but still had to constantly check wind speeds to make sure we were operating within the bridge authority’s regulations.

Whilst Clifton Suspension Bridge was certainly the most dramatic location, some of the most spectacular views for me were those that the guys at Eiger Safety get to see almost every day.  As the regular rope access company for many of London’s top hotels, office developments and structures, they get a view of our capital city like nobody else. There were some locations where I could have spent a whole lot more time just taking it all in.

Filming over the edge at the Dorchester Hotel
Filming over the edge at the Dorchester Hotel

Feet back on solid ground

With the short musical promo video now complete I’ll be turning my attention to a longer-form documentary version based around a studio interview I’ve filmed with Paul that will give the viewer a much better understanding of what they do and the requirements of those working on rope access.  This wasn’t part of the original brief but I think it’s a story that needs to be told and maybe of interest to a much wider audience.  I hope to get this out there in the next month.

But this is definitely not the end of my video work with Paul and the guys at Eiger Safety.  There will be other must-have projects they’ll need filming in the coming years – and I’m also certain they’ll want alternate-edit versions of the video to match the needs of prospective clients.   I’m also helping them to set up a new website with a blog and vlog to capture and share the more unusual views they experience.  I’m sure this will be something that will get a good social network following from those interested in views from height.

So…. not the end – not even the beginning of the end – but perhaps the end of the beginning of my work for Eiger Safety.  A big thanks to Paul and his main men, Illya (L) and Nasco (R), for putting up with me and my numerous retakes!  Thanks chaps – it’s been a privilege working with you.

Eiger Safety
Eiger Safety – Height safety systems & services that protect lives
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