Tag Archives: Promotional Film

Promotional Film – by us!

Trying to find Promotional Film production services in Essex? First of all, you’ve found us! Video Artisan is a specialist provider of business film services throughout Essex and East London region. Promotional Film is what we are all about!

Furthermore, are looking to harness the power of online or website video to improve your SEO? Maybe you want to develop a series of information films – or create a one-off company promotional film? As a result Video Artisan is your perfect partner. We have the talent, kit resources and creative flair to deliver an imaginative and cost-effective solution for your next film.

Our most noteworthy location

Our location is perfect for servicing all of the UK – with Tube connections, the M25 and Stansted Airport all within easy reach of our studio edit facilities. That’s another great reason to give us a call.

Furthermore, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most filming assignments. In addition, we’re really nice people to work with : )

Advertising Videos

Advertising Videos for all

Creating Advertising Videos

Make no mistake, we create advertising videos. Despite all the clever and creative ways we like to describe what we do, 99% of the time we’re creating advertising videos.  They’re videos, and they’re advertising something.

Some like to talk up our craft (and there’s nothing wrong in that) and call these “advertising films”. However, in almost every instance the intended outlet for the content we create for our clients is being distributed online.  That’s usually through YouTube of other social media platforms – and these are video channels.  So yes, we create advertising videos! Sometimes, however, we’re doing a whole lot more than that.

CAT Publications Advertising Videos

We’ve created many advertising videos for CAT Publications over the years.  These are mainly in the form of event documentaries covering either their M&IT Awards or their M&IT Agency Challenge events.  Whilst these videos are supposed to inform and entertain, their true purpose is to act as advertising videos for future events.  In fact, we’ve just completed the 2017 M&IT Agency Challenge video which is already being pumped out to encourage participation at next year’s event.

Where this assignment differs from others is that Video Artisan are not just there to make an event documentary.  We are very much part of the team building experience and provide delegates with a video challenge of their own.  Each team at the M&IT Agency Challenge has to shoot a short film within an hour (edited by us) – the judging of which goes towards points and prizes at a gala dinner.

Many forms of advertising videos

There are of course many forms of advertising videos.  Some are just straight promotional films that directly sell the product or service.  Others get the advertising message across in the form of educational content – or maybe purely entertainment content.  Whichever platform you choose, you should never lose sight of the aim to advertise.  Google Dictionary describes this as, “to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales”.

This is why we generally describe Video Artisan as a, ‘Promotional video production company’.

Planning your advertising videos?

If you’re starting to think about how you can introduce advertising videos into your marketing mix, give us a call.  We like to think we can help any organisation to achieve their video goals – regardless of budgets and the complexity of the task.  The key to making this successful is to start to talk to your video production company at an early stage so they can advise on the most efficient and cost effective approach. If you’re at that stage now – call Kevin Cook on 020 3602 3356 or email kevin@video-artisan.com.

Advertising Videos Interivews
Shooting interviews for Advertising Videos
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Video Training

Bespoke Video Training

The continued rise in demand for online video has seen us providing bespoke media and video training packages to all manner of clientele. In the past month, this has included basic one-to-one coaching to local businesses though to specialist aviation industry training as far away as Brunei!

Though online video has been with us for some years, organisations are now really starting to understand how video can drive their business forward. And, for many, buying in video training and doing it themselves is the most logical way to achieve this.

CAT Video Training

A great example of how a Video Artisan bespoke video training package can help a business grow is our relationship with CAT Publications (Conference And Travel Publications). CAT have been creating print, online, educational and research content for the international events industry since 1987. Their editorial expertise and industry knowledge has helped them maintain their position as the most trusted resource for anything “events industry” related.

CAT are not shy about harnessing the power of video though. We have produced many films for them in the past five years – with numerous event documentaries on their M&IT Awards, Agency Challenge and Masterclasses. However, the next logical step for them was to start repackaging their extensive editorial output into a video format. The long-term aim is to create a vibrant online video channel of up to the minute news content and comment on the events industry across several their publications.

Video Training at CAT
Everyone enjoying the video training at CAT

Having already experimented outsourcing the the video element of this with their Intellectual Capitals product, they soon realised the most cost-effective and time-efficient approach would be to invest in the skills of their existing editorial team. They obviously didn’t need any guidance in journalism – but a well-structured video training and support package would enable them shoot, edit and produce compelling content, in-house. This would mean they could get their video content out faster and build even greater engagement with their audience.

More than just Video Training

Apart from the video training element of this service, Video Artisan also helped CAT with their investment in the kit needed for their in-house productions. This included specifying a lightweight camera system suitable for roving reporters, video editing software and all the video accessories needed to create professional looking videos (see notes below on the kit).

The initial training was spread over two days – starting with the principles of creating video interviews, developing a house-style and basic camera craft and sound recording techniques. Practical filming assignments were then followed with guidance on how to package up footage and other media assets using Edius editing software. The final steps included outputting settings and how to share content on social media platforms and achieve the best possible search engine visibility.

This is very much an ongoing relationship with CAT. The initial support package means we are going to be very instrumental in helping them to create their first two or three real pieces of video content. By then they should be well on their way to achieving their goals. However, as their video channel develops, there will be further involvement from Video Artisan that will see CAT evolve into the leading resource of video news and feature content for the events industry.

Your video training needs

Our main strength at Video Artisan is our ability to shape and develop video training services for any application or size of organisation. Through our extensive industry contacts and partners we can offer complete media training solutions – covering technical, creative and on-screen performance coaching to broadcast standards. If you’re thinking of creating your video content in-house, please get in touch for more details on our bespoke video training services. Email kevin@video-artisan.com or call 020 3602 3356.

NOTES: Video Artisan specified the JVC GY-HM170 compact 4K camera, E-Image EG03A2 tripod and accessories – sold as a bundle through ProAV . Additional filming kit included RODE NTG1 shotgun and Filmmaker Kit radio mic system. This configuration was chosen because its ability to easily shoot in either automatic, semi and manual modes – enabling their journalists to concentrate on the story but giving them the ability to develop their manual camera control skills over time.

Edius Pro 8 editing software was chosen for its ease of use and ability to incorporate source material in a range of formats. This is also the main editing system used by Video Artisan and therefore enabled easy remote support to CAT on future projects.

Video training with Edius
Video training with Edius
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Awards Event Documentary production

M&IT Awards 2017

Yet another Awards Event Documentary

This is the third time we’ve been commissioned to create an awards event documentary for CAT Publications.  It was very special this time though as it was their 30th Annual Awards.  That’s some achievement.  It was also another great reason to create an awards event documentary to remember it by.

This is an amazing event, attended by more than 1,300 key people from the top organisations in the meetings and events industry.  Its purpose is to celebrate and reward the very best across a wide range of categories.  This includes hotels and conference venues, agencies, airlines and banqueting providers.  Like all the best awards nights, the winners are not revealed until the awards night itself to an ever-so excited audience.

Awards Event Documentary A&O

The purpose of this Awards Event Documentary isn’t purely for prosperity though.  CAT use these films as a part of their marketing activities for the following year’s event.  In fact, the film is one of their most powerful tools in sharing the atmosphere and scale of the event.  For anyone who has not attended the awards before, this short awards event documentary will give them a pretty good idea of what to expect.

Furthermore, the film plays an important role in attracting entries in future awards.  As the only awards scheme in the events industry which is voted on by the end user, they are extremely highly valued.  The film therefore had to show the impact that winning an award has on the recipient’s business.  Likewise, the film had to impress the value of brand association for future sponsors.

Production process

The narrative for this awards event documentary was pretty much set in stone.  Shooting was therefore straight forward, with three camera crews recording the general atmosphere shots.  We also had two fixed cameras covering the main presentations.  The main host was TV’s Eamonn Holmes – and along with various guest speakers, provided the main structure to the edit.  In addition, winners were pulled backstage after their presentation to be interviewed by another camera team to captures their elation.  Whilst this was an extremely quick turn round it also gave us the opportunity to ask them their views on the event in general.

The backstage interviews, along with the winner’s stage presentation, were also cut into individual short clips.  These were then sold to the winners post-event for them to use within their own marketing to promote their success.  This enabled CAT to recoup some of their investment in the creating the documentary. (see example here)

Editing the main Awards Event Documentary was made easier by the excellent neon drumming performance by Spark!  They were spectacular on the night and provided us with a dramatic up-beat soundtrack to cut to.

Video Artisan and CAT Publications

This is just one event we work on for CAT Publications each year.  Other events include their series of masterclasses for the events industry – and also the ever-popular Agency Challenge events at which we provide video team-building challenges for the delegates.  There’s another one of these coming up in July.

More information

If you are organising an awards event, or any other corporate event that really would benefit from being made into a short documentary, then give us a call.  You might be surprised at how a little investment in a video film could take your event to the next level.  Call Kevin on 020 3602 3356 or email kevin@video-artisan.com

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Commissioning a Product Launch Video

Product Launch Video title
A quick guide to the benefits of creating a product launch video

If you’ve got something to say… say it with video! This is especially true when it comes to launching new products. As video gains more and more traction as the preferred means of absorbing information over the internet, a product launch video has become the favourite communication tool for many manufacturers and marketing professionals. And it’s not just ideal for manufacturers – but also services industries, hospitality-based businesses and all manner of professional service providers. If your offering is all shiny and new then you’ll want to show it off in the best possible way.

What’s so great about a product launch video?

The overriding benefit of product launch video is that it can communicate your message, your brand identity and the key selling points of your product or service in a few minutes or less. Your client’s attention span is becoming shorter and shorter, and with so much information available to them online they are always looking for the shortest possible way to make their purchasing decisions. They say a picture can tell a thousand words, well video has at least 25 pictures every second!

A product launch video has many more advantages though. Another significant one is that video now plays a major part in search engine optimisation. If your website doesn’t include video content then it is going to rank lower than one that does. There are also some very neat tools on platforms such as YouTube that will help your product launch video to get seen – and by the right people. These include the addition of audience-pulling metadata, product and customer-focussed tags, geographical information, subtitling and embedded links. Video has become a whole lot cleverer these days, making it the perfect platform for spreading news about your new products and services.

Tom Pellereau
Tom Pellereau – a big advocate of the product launch video

Sharing and syndicating video content has also become very popular. Social media platforms have responded to this and offer various ways to help distribute a product launch video and facilitate onward sharing by users with similar likes and interests. Whilst YouTube and Vimeo are brilliant places to start sharing your content, the likes of Facebook offer additional free and paid-for promotional tools to get your video out to those who are likely to want to see it.

Apart from your own use of your product launch video, your distributors and resellers will also appreciate the benefits of this powerful promotional aid. They too will be able to share the video via their website and through their social media platforms – ensuring your product launch video reaches the furthest corners of the market. And it doesn’t have to be limited to online delivery as Blu-ray and DVD distribution, or large-screen playback at events or exhibitions, are still great ways of getting your message out.

Planning and costing your product launch video

When you launch a new product you have a very small window of opportunity to spread the news – whilst it’s still news! The time it takes to create a product launch video can be extremely short but it is better to plan this into your initial marketing activity and leave plenty of time for your video production company to come up with the best possible creative ideas on how to get your story told.

Every video production company prefers their clients to come to them with clearly defined aim and an approximate budget for achieving it. This way the video production company can limit or expand their ideas in order to provide a treatment which ticks all of your boxes. There is no useful answer a video production company can give to the question, “how much will a product launch video cost?”. Without knowing what’s involved they simply will not know the answer. So, as soon as you’ve think that a product launch video might be right for you, get in touch so you can talk through your aims and objectives in detail.

If you’re in that place now, please give us a call on 020 3602 3356.

Notes: Read the story behind the Nipper Clipper product launch video here.

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Video Artisan – more than just Marketing Films

SliceStoppa marketing films title
Its not just marketing films now from Video Artisan
SliceStoppa box design
SliceStoppa box design

We’ve recently launched a series of short marketing films produced for SliceStoppa – but this project extended way beyond our usual sphere of film and video production. SliceStoppa’s Managing Director, Ian Joyce and fellow product designer, Gary Cant, approached us whilst the product was still in the design stage and engaged us to create the SliceStoppa logo, packaging, business stationery, photography and, in association with my colleague, Martin Baker, the company’s eCommerce website.

Like many companies, SliceStoppa knew that marketing films would play a vitally important role in getting their amazing golf training aid to market. Not only do marketing films lend themselves perfectly to demonstrating the unique selling features of products like SliceStoppa, but they also play a vital role in search engine optimisation. Producing a series of marketing films was therefore uppermost in their minds from day one. Furthermore, apart from direct sales from their own website (www.SliceStoppa.co.uk) the company also knew that wholesalers and retailers of their product would demand marketing films to include on their own websites.

Whilst Video Artisan regularly creates graphics and animated logo sequences for marketing films, this is the first time that we have been commissioned to design an original logo and branding for a business from scratch. The benefit of this was that we could design a logo that would work equally well on paper, online and on video from the outset. The benefit for SliceStoppa was that they could work with one local agency and know that there wouldn’t be any conflicts between differing agencies or design objectives.

SliceStoppa explained

SliceStoppa is a golf training aid that helps golfers to develop the perfect golf swing and approach to the golf ball. It can also be used for a number of other training drills to help with chipping, putting and removing leg slide on the downward swing. It can be used equally well on the driving range, practice tee, golf course or at home – and is suited to both left and right-handed golfers.

SliceStoppa in use
SliceStoppa – stills taken from marketing films

SliceStoppa is compact, impact resistant and incredibly easy to set up and use. Within minutes of introducing SliceStoppa to your regular golf practice you’ll see a vast improvement in your golf swing and will start hitting your golf ball further and straighter. It is available now direct from the SliceStoppa website at only £29.99.

The three SliceStoppa marketing films

The three marketing films were produced primarily for delivery from SliceStoppa’s website and are hosted on their YouTube channel (and also Video Artisan’s Vimeo channel). These consist of a general introduction to SliceStoppa, a short ‘teaser’ promo and a short film that explains what a golf slice is and how SliceStoppa helps golfers remove slicing and hooking from their game.

Introducing SliceStoppa

What is a Slice?

SliceStoppa Teaser

These marketing films were shot at three locations, including Topgolf at Chigwell, Ilford Golf Club and also outside the Video Artisan studio here in Loughton, Essex. Filming took around two days to complete and around three days to edit. Apart from one Action Camera shot on the teaser film, all material was shot using a Canon 5D DSLR. This is also the first instance where we have voiced the video ourselves too – but not until after the client had auditioned a number of voiceover artists.

Further Marketing Films

Within a week of being launched the initial interest in the product has been excellent and it has already been taken up by Groupon where it is selling really well. The website has also attracted interest from other golf retailers, golf professional and other specialist retailers. Once product sales increase SliceStoppa have plans to produce further marketing films to demonstrate the additional drills which the product can be used for.

If you have new or existing products that could benefit from marketing films, or you would like to hear about our complete marketing services, please do not hesitate to contact us.

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