Tag Archives: Video Production Company

Video Production Company

Are you looking for a video production company? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Video Production is what we are all about!

Furthermore, are looking to harness the power of YouTube or website video to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company film? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your perfect Video Production Company of choice.

Video Production Company Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

AKM Music – Video Tutorial #02

Video tutorial number 2
Guidance on producing a video tutorial series

I completed the second video tutorial for AKM Music last week – this time on how to find the right piece of royalty free music for your films from their extensive library.

Producing a video tutorial

Commissioning a video tutorial is a great way to spread the word about your products and services – as well as supporting your existing client base. They don’t have to be complex or lengthy. In fact, the shorter the better as the YouTube generation’s attention span is becoming shorter and shorter!

Whilst the temptation is to produce an in-depth and lengthy video tutorial covering advanced techniques and processes, you should always start by covering the basics. Beginners video tutorials are far more valuable in getting your customers hooked into your brand and products from an early stage. Breaking your process down to small junks not only makes it easier to produce, but it also makes it easier for your audience to follow. Advanced users will also have a need for a video tutorial, but they are more likely to already be established customers.

Serialising your video tutorials will also help build an audience – and will give you a regular excuse for reaching out to customers with some good news. Trickle feeding a video tutorial series will also help with your search engine optimisation efforts as each video released will be indexed on search engines separately. There’s nothing search engines like more than indexing regular and relevant content – and feeding that out to a video-hungry audience.

Should I produce a DIY or a Commissioned Video Tutorial?

Whether you produce a video tutorial series in-house or commission a professional video production company to produce them for you will generally depend on three things.

Firstly, does it matter if the end result looks home-spun or polished? The answer to this will greatly depend on your brand identity and the market you are serving. If you are a premium brand, offering a premium product, then a cheap looking tutorial video is not going to give the right impression.

The second thing to consider is your return on investment. If produced correctly, how much additional revenue could a video tutorial series generate for you? This isn’t the easiest of questions to answer, but if your product or service has a substantial retail value and profit margin then it might not take many additional sales in order to pay for the production of each video tutorial. Likewise if your product or service is high volume.

The final consideration is how much value you place on your own time, or those within your organisation who would be assigned the responsibility to produce your video tutorial? Whilst the process of creating a video tutorial can be fun and creatively rewarding, the main benefit of using a professional video production company is that they should be able to do it quickly and with less drain on your resources. This is not to mention negating the need to invest in the filming and editing equipment needed to turn out a professional looking video tutorial.

If you’ve not joined the many organisations sold on the value or commissioning a video tutorial series then now’s the time. Please contact us today for a no-obligation consultation on 020 3602 3356.

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Video production in Essex - Video Artisan

Video Production Services on East London and Essex border

Are you looking forward to creating engaging video content for your business? So are we!

Corporate Video and Promotional Company Video Production services

Based on the edge of Epping Forest in Loughton, Essex – Video Artisan is a creative corporate video production company with extensive experience in helping companies and organisations of all sizes take advantage of video.

Whether you are looking to harness the power of YouTube or website video to improve your search engine optimisation, or you want to develop a series of public information films – or create a one-off company film, Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

Services, Facilities, Freelance Cameraman and Editing Assignments

We also offer a range of video conversion services.  This includes video to DVD, videotape to MP4 file, VHS to DVD, VHS-C to DVD, 8m to DVD, camcorder to DVD, Cine to DVD, standards conversions and DVD duplication.

So, Click here to see our section on how we can help convert your precious video tapes for you now.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

A bit about Kevin Cook

Video Artisan is the creation of Kevin Cook – an award-winning videographer, blogger, author and journalist. Kevin has been at the forefront of videography and marketing video production in the UK since 1985.

Furthermore, Kevin is also an avid beekeeper!

Please see the links above for details on how Video Artisan can help you to develop your company video strategy.

Click here to see our latest showreel and list of clients.