Tag Archives: Video Production

Creative Video Production for business

Video Artisan has been providing video production services since 1985.  We provide a vast array of business-video services throughout the UK and overseas. Creating great Video Production content is at our heart!

Furthermore, we aim to create video content which really works for our clients.  Regardless of whether you are looking to generate sales or promote your brand – we can help you do it with video!  Please have a look through our showreel section to see examples and case studies for previous clients.

Video Production Base

Video Artisan is located in Loughton, Essex – right on the edge of Epping Forest.  This is perfect for servicing London and its surrounding counties.  We are also on the tube – with Loughton’s Central Line station – and the M25 hooks us up with the motorway network. Stansted Airport is just 30-minutes away.

In addition to full production services, we provide a range of freelance services.  We often work with client producers, agencies and other media production companies. Our range of video kit is broad and inclusive in our rate card.

Awards Event Documentary production

M&IT Awards 2017

Yet another Awards Event Documentary

This is the third time we’ve been commissioned to create an awards event documentary for CAT Publications.  It was very special this time though as it was their 30th Annual Awards.  That’s some achievement.  It was also another great reason to create an awards event documentary to remember it by.

This is an amazing event, attended by more than 1,300 key people from the top organisations in the meetings and events industry.  Its purpose is to celebrate and reward the very best across a wide range of categories.  This includes hotels and conference venues, agencies, airlines and banqueting providers.  Like all the best awards nights, the winners are not revealed until the awards night itself to an ever-so excited audience.

Awards Event Documentary A&O

The purpose of this Awards Event Documentary isn’t purely for prosperity though.  CAT use these films as a part of their marketing activities for the following year’s event.  In fact, the film is one of their most powerful tools in sharing the atmosphere and scale of the event.  For anyone who has not attended the awards before, this short awards event documentary will give them a pretty good idea of what to expect.

Furthermore, the film plays an important role in attracting entries in future awards.  As the only awards scheme in the events industry which is voted on by the end user, they are extremely highly valued.  The film therefore had to show the impact that winning an award has on the recipient’s business.  Likewise, the film had to impress the value of brand association for future sponsors.

Production process

The narrative for this awards event documentary was pretty much set in stone.  Shooting was therefore straight forward, with three camera crews recording the general atmosphere shots.  We also had two fixed cameras covering the main presentations.  The main host was TV’s Eamonn Holmes – and along with various guest speakers, provided the main structure to the edit.  In addition, winners were pulled backstage after their presentation to be interviewed by another camera team to captures their elation.  Whilst this was an extremely quick turn round it also gave us the opportunity to ask them their views on the event in general.

The backstage interviews, along with the winner’s stage presentation, were also cut into individual short clips.  These were then sold to the winners post-event for them to use within their own marketing to promote their success.  This enabled CAT to recoup some of their investment in the creating the documentary. (see example here)

Editing the main Awards Event Documentary was made easier by the excellent neon drumming performance by Spark!  They were spectacular on the night and provided us with a dramatic up-beat soundtrack to cut to.

Video Artisan and CAT Publications

This is just one event we work on for CAT Publications each year.  Other events include their series of masterclasses for the events industry – and also the ever-popular Agency Challenge events at which we provide video team-building challenges for the delegates.  There’s another one of these coming up in July.

More information

If you are organising an awards event, or any other corporate event that really would benefit from being made into a short documentary, then give us a call.  You might be surprised at how a little investment in a video film could take your event to the next level.  Call Kevin on 020 3602 3356 or email kevin@video-artisan.com

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Facebook Live for business

Facebook Live

Facebook Live – the benefits of broadcasting your business

The most recent development on Facebook, ‘Facebook Live’, is opening a whole new world of opportunities for businesses to engage with their followers. If you’ve got no idea what Facebook Live is think of it as a live video broadcast. These videos are posted directly to your Facebook page in real-time (almost) – be that your private page or your business page. Like any other Facebook posting, these can be liked and shared by your page followers – and as the administrator you can add tags and adjust privacies to help you get your broadcast to those you want it seen by.

Live, and not so Live

Obviously, your followers aren’t all just sitting on your Facebook page waiting for stuff to be posted – as nice at that would be! To cater for these absentees, once your live event has ended the video is then shown along with your other postings for people to view as and when. Over time your viewing number will rise as more people watch it, like it, comment and share it on their own Facebook wall.

Hopefully you can start to see how this kind of marketing tool could benefit your business and help you to generate social media followers. But what kind of things to people want to see? The answer seems to be pretty much anything! The most viewed Facebook Live is currently “Chewbacca Mom”. (CLICK HERE – and try not to laugh) To date, this has had 166 million views since it first appeared as a Facebook Live. At the time of going live it maybe had only one or two (or none more likely) viewers – but the Facebook Live experience is about sharing things as they happen.

This is obviously not an example of a business using Facebook Live. But what this example should do for you is to demonstrate the potential of Facebook Live. I’m sure you can also imagine the effect this had on the sales of Chewbacca-type masks!

Think business!

Shrewd businesses are now tapping into this by using Facebook Live to share all kinds of real-time events. The obvious ones are things such as product launches, conferences, exhibition stand tours, product training sessions… or any other event where you would naturally have a live audience. Facebook Live will enable more people to experience these and, more importantly, share their experience with others who might find your content of interest.

Whilst spontaneity is at the heart and soul of this technology, pre-publicising your event will enable you to increase real-time viewers who can engage with you at the time of broadcast. You can actively encourage questions from your viewers at the time and gain valuable feedback – as well as spreading the word about your broadcast and generally scattering your brand amongst their friends and followers too. The only real limitation is that your event can’t be more than 4-hrs long as a single stream.

How to Facebook Live – The basics

In its simplest form, a Facebook Live event can be created using just your mobile phone and the Facebook App. The only other requisite is an uninterrupted and reasonably broad-bandwidth mobile or Wifi connection.

If you want to post something to your private page, simply click the Live button and add the event details as requested. Within a few moments your phone will start sharing its Facebook Live buttonpictures and sound to your Facebook wall. (as demonstrated by Chewbacca). It’s a little less obvious on a business page, but still possible. In this instance, go to your business page, click the ‘Post’ button, and then select the ‘Live’ option.

The drawbacks of using your phone for a Facebook Live event are mainly down to the limitations your phone’s camera. Whilst the picture quality on most modern phones is perfectly adequate, the sound from the internal microphone is generally poor. This can be easily overcome with the addition of an external microphone.  But you’ll still be limited to the basic camera controls offered on your phone. This might be fine for a talking-head type situation, but if your ambitions are greater then you’re going to have to look at more advanced options.

As a business you might want to broadcast something a little more akin to a real TV broadcast.  This could include nice lighting, proper audio, autocue and possibly multi-camera coverage of your event. This is where you’ll need the services of a company such as Video Artisan.  You’ll also need some additional hardware to connect the output from a video camera or mixer and spit this out to Facebook.

How to Facebook Live – Advanced

For a single-camera broadcast our JVC cameras have the ability to send their output to the Internet through a WIFI, 3/4G or LAN dongle. They also enable us to assign the required values that will let Facebook see the camera’s output and broadcast it.

These settings are accessed within your Facebook business page. Within ‘Publishing Tools’ you’ll find ‘Video Library’ and the facility to set up a ‘Live’ event. This is where you give Facebook your camera’s location details as well as setting up other parameters to help you reach your audience. Our initial testing here at Video Artisan resulted in this little masterpiece – click here.

Another box of tricks is needed for multi-camera events.  This mixes the camera feeds and then encodes the signal into something Facebook-friendly. Using this configuration, the only limits to your Facebook Live event are your imagination and your budget!

Let’s go live!

If you’d like to talk about your Facebook broadcasting ambitions, please give us a call now. Before you know it, you could be the very next Facebook Live sensation! Call Kevin Cook on +44 (0) 3602 3356 or email kevin@video-artisan.com

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referral marketing film by Video Artisan

Referral Marketing Film case study

Referral marketing film case study – Cimar

Commissioning a referral marketing film is a no-brainer – period!  When looking to buy a new product nothing is more persuasive than a recommendation from a trusted source. Personal endorsements give us confidence – which is why referral marketing film production is on a meteoric rise.

We have recently completed a referral marketing film for Cimar, a very clever and efficient cloud-based medical image exchange system.  The client subject for this film is Chartwell Private Hospital of Leigh-on-Sea, Essex – a specialist facility which provides various medical scanning services to hospitals, GPs and physicians.  Chartwell is prefect subject material for Cimar to use on a referral marketing film as their system has made a very positive change to their working practice and efficiency.  They are exactly the type of new business Cimar are trying to attract.

Tell a story with your Referral Marketing Film

The first tip in creating a referral marketing film is not to concentrate on the nuts and bolts of the product, but rather the customer experience and how it benefits their lives.  Most of all, it must tell a story. It’s an often-overused phrase but with referral marketing it really is about selling the sizzle, not the sausage!  The technical stuff is obviously important but at this stage your goal is to connect with, inspire and motivate your prospect to find out more. In fact, you need to leave them wanting more.

The second tip is to pick the right people – and to keep things as natural and conversational as possible.   A good referral marketing film is just a conversation with a client during which you capture their story and true feelings about your product or service.  If they come across as trying to perform for the camera, or trying to deliver someone else’s words or experiences – it will not be believable.  If this happens your referral marketing film will have the opposite effect.  Your audience will not expect to see a polished performance.  The occasional stutter, um or err is natural.  We do this in everyday conversation – which is what you are trying to capture.

Saying it as it is

It is important that your interviewee/s use their own language and terminology. This will almost certainly be the same language and terminology used by your potential customers. You might well call your widget or feature ‘XYZ’, but if your customers refer to it as ‘ABC’ then that is what other customers will understand.

In addition you should allow plenty of time to record your interviews. Make sure your interviewees do not feel rushed nor pressured.  Allow enough time to take two or three versions of the same statement or answer. Even if you think you’ve got the perfect take, first time. Try phrasing the same question differently.  This will often result in the interviewee giving a slightly different emphasis in their answer.

Icing on your referral marketing film cake

Make sure you film plenty of what are referred to as b-roll or cutaway shots.  These could be general shots of your customer’s premises, the products/services they provide, and shots of them going about their normal activities.  These images are used to cover edits within their replies and to help you tell the story.

To ensure you are covering the key points in the shortest time possible, it is good practice to transcribe the interviews and create a ‘paper edit’.  This should result in your client saying exactly what you want them to say in – in a logical and natural order.  However, this might mean quite drastic cutting and re-ordering of the original interview footage.  This is where that all-important b-roll or cutaway footage is used to cover up jump cuts in the visuals. (watch the Cimar film again and see if you can spot where this has been done)

Your next referral marketing film

Producing a referral marketing film should result in you having an extremely powerful marketing tool for your business.  It’s like having your favourite happy customer with you at every sales meeting extolling your virtues.  Hosting this video on your website will mean they’ll be doing it 24/7, 354-days a year.  A great referral marketing film will take the selling out of sales, completely.

Ready to start planning your referral marketing film?  Please give Video Artisan a call today on 020 3602 3356 or email kevin@video-artisan.com.

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Video Production Services Showreel

Video Production Services Showreel Title
Watch our latest Video Production Services Showreel

And, relax!  Having just got to the end of a very busy run I’ve finally had time to put together a short video production services showreel – and to write another blog! To be honest, I even surprised myself with the range of video production works we’ve completed in recent years.

It is very rare that we get two jobs exactly the same – so when a client says, “Could you show me something similar you’ve done to what we are looking for?”, it can be quite a challenge to demonstrate this in a video production services showreel.  However, we feel that it is much more important to be able to demonstrate that we understand what our clients are trying to achieve – and to be able to offer creative solutions that enable us to exceed their expectations.

Video Artisan – a ‘can-do’ company

So far we’ve never had to say no when a client has asked, “Can you do XYZ?”.  Apart from our own in-house resources and expertise we have an extensive range of industry contacts and specialists who we can call upon to deliver any video-related product or service for our clients.  This also means we can cope with multiple assignments at the same time – yet still manage the process and output to ensure every client receives the level of service they’ve come to expect from Video Artisan.  No project is too big – and nothing is considered too small.

We’re about to head into another busy spell – with the production of training films for a major US-based manufacturer starting in a couple of weeks.  Filming will be carried out in Essex for this, but we’ll also be heading overseas shortly after for assignments in Canada, France and Italy.  I’ll keep you posted on these.

How to feature on our next Video Production Services Showreel

I hope you enjoy our video production services showreel.  If you are looking for a different kind of video production service that’s not featured – please ask as we’d love to be able to add it to our next video production services showreel.

For more information on our corporate video services click here – or call us on +44 (0)20 3602 3356.

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A guide to Filming Masterclasses

Filming Masterclasses for M&IT…
Over the next couple of months we’re filming masterclasses for CAT Publications at The Mermaid on the banks of the Thames at London Blackfriars. These M&IT (Meetings & Incentive Travel) Masterclasses cover various subjects aimed at the event industry as part of their continual professional development – and our video production services are now helping to bring them to a much wider audience.

Filming Masterclass - a guide

Filming masterclasses… what’s the point?

Due to their popularity and high level of interaction, spaces on the M&IT Masterclasses are limited to ensure that each delegate comes away better informed and more capable in their role. Filming masterclasses not only provides CAT Publications with a permanent record of these events but, more importantly, also enables them to distribute the segmented films throughout the year on a pay-per-view basis for those unable to attend in person.

Of the many other benefits to filming masterclasses, the two which are most highly valued by Video Artisan’s clients are video’s consistency and ease of use. Once recorded and edited, a video will deliver exactly the same content, and impart the same knowledge, every time it is watched – regardless of the performance of the trainers. This leaves little room for misinterpretation and ensures viewers are only receiving correct and valuable information.

The wide acceptance of video as a communication medium, and the variety of platforms on which it can be delivered, also make it ideal for any business or organisation to incorporate video into their training material output. This includes CAT Publication’s pay-per-view model – but is equally suitable for delivery over private intranets, open platforms such as YouTube (paid or free) or by direct release on physical media such as DVD or USB drives.

Filming Masterclasses – DIY or Hire-in?

Creating a video recording of your training event can be very straightforward and virtually cost-free if you choose to go down the DIY route. However, producing highly-valued content which is easy for your audience to watch and hear is a lot more challenging – and if it fails in these respects then it’s effectiveness as a training tool is very much depleted.

At the very least your presenters will need to be properly mic’d up – with additional microphones used to capture audience interaction and feedback. Whilst one main camera is fine for single-presenter seminars, using additional cameras will help to show audience reaction, achieve continuity when editing and ultimately make your content a more professional and easy to watch.

Filming Masterclasses - a safe wide
Two cameras are better than on when filming masterclasses

Your audience will also expect to see any slides, charts, illustrations or PowerPoint presentations full-screen, so any DIY effort will have to include the ability to insert these into the live video content, add captions and finally output the programme to a format which can easily be delivered to your audience.

The challenges of filming masterclasses are various but by using an experienced video production company you can create compelling learning material with the minimal amount of investment and virtually no special adaptations to your training materials. In this instance, Video Artisan have been able to offer a very competitive solution using a ‘two-camera single-operator’ set-up coupled with a fast post production turnaround – enabling CAT Publications to release their films to market in the most profitable and efficient way.

Could you benefit from filming masterclasses?

Filming masterclasses can be highly profitable for their producers. If you think your masterclasses, seminars or workshops would benefit from being filmed and released on video, please contact us today on 020 3602 3356 or by emial to kevin@video-artisan.com 

A bit more about M&IT Masterclasses

CAT Publications are renowned for putting on highly-focussed seminars and workshops aimed at Corporate, Association, Agency Event Organisers and Event Suppliers and on key subjects including Data Protection, Health & Safety, Venue Contracts and Social Media. The M&IT Masterclasses are delivered by a team of specialist presenters who share their knowledge of relevant legislation and best-practices within the event industry.  See a list of their upcoming events here.

Video Artisan work with CAT Publications on a number of events throughout the year including producing the highlights films for the M&IT Awards and the M&IT Agency Challenge.

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