Tag Archives: Video SEO

Video SEO

Are you looking for Video SEO services in Essex? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Video SEO is what we are all about!

Furthermore, are looking to harness the power of YouTube or website video to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company film? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Video SEO Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

Filming a Team Building Event

Filming a Team Building Event
The story behind filming a team building event

2014 kicked off with us filming a team building event hosted by CAT Publications – namely the ‘M&IT Agency Challenge’ held at the Landmark Hotel in Central London. As publishers of Meetings & Incentives Travel Magazine, these events bring together buyers and sellers from within the corporate travel industry for a fun-packed day of activities and presentations.

This is the second time we’ve been engaged to film one of these tremendously successful events (see here). Through better engagement buyers get a clearer understanding of the range of services and destinations available to them – whilst suppliers are provided with the opportunity to build better relationships with new and existing clients. Going by the feedback from all attendees and the general atmosphere I think CAT Publications have got the mix of learning and fun in the right proportions – and it was great to be part of it.

More than just filming a team building event

Filming a team building event presents its own challenges, but in addition at these events we also supply video camera kits for the teams of delegates to use in one of the many challenges which they have to complete during the day. The video challenge this time was to create a 30-second commercial based on any one of the supplier presentations given on the day. If that wasn’t challenging enough, they only had 30-minutes in which to plan, script and shoot it!

Thankfully for them they didn’t have to edit it too. That was left to me and meant that I had to complete the edit on all six team videos only an hour or so after the last team finished filming so they could be judged and then screened later on in the evening during a gala dinner.

Whilst I was tucked away in a separate break-out room for much of the day either editing or briefing teams on how to use the cameras, my wingman for the day, Dilip Patel, was doing the ‘filming a team building event’ bit. This was far from filming entire coverage of each and every presentation and team challenge but rather gathering enough b-roll material so that I could cut together a 3-minute short documentary of the day.

Filming b-roll
Dilip filming b-roll

The narrative was achieved by filming an opening and closing piece with Martin Lewis, the Managing Editor of CAT Publications. Luckily Martin is a natural in front of camera and he also acted as interviewer at the end of the day to capture some of the feedback from delegates which helped us tell the whole story.

Video Challenges

The video challenges were staggered throughout the day, with either one or two teams doing this challenge at any one time. This started off with me giving them a very brief introduction to the cameras they’d be using. Once again we’d relied on Hireacamera to supply Canon XF105 cameras which were configured in full-auto mode to free up the teams from having to learn how to control focus, exposure and sound levels. Once they’d started creating their films I would then follow the teams to make sure they didn’t have any technical issues and, at the same time, capture of few shots of them creating their films to add to my b-roll. Thankfully these cameras are extremely easy to use in full-auto mode and didn’t present any problems for the teams who were working to an extremely tight deadline.

I’d installed my backup desktop Edius edit suite in my breakout room and, thankfully, none of the teams presented me with too much of an editing challenge – although not one of them managed to stick to the 30-second duration. This was one of the criteria the films were being judged on so no one managed to get an advantage in this respect.

Once the judging was completed I had to then get the files out in a format that the staging company could play out later that evening. There were one or two challenges with this but we got there in the end. The result was it created a fun opening to the gala dinner that evening where each team got to see their own film, and the other team’s, for the first time.

Kit used for the event documentary

Canon 5D DSLRs are great for filming a team building event but even they struggled under a range of challenging lighting conditions. In the main presentation area the staging company were using those wonderful blue LED lights to create a wash of light around the room – and this was coupled with natural daylight from windows and mix of tungsten and fluorescent house lights. No matter how hard you try it’s impossible to get a really accurate white balance under those conditions. During the evening events we had to work pretty much under candlelight alone. Other than that it was perfect!!!

Filming a Team Building Event lighting
Working with available light

Happy clients

Will we be filming a team building event for CAT Publications again? You bet! Plans are already underway for another one in the not too distant future. Like anything in life the more you do something the better you get at it. Whilst we managed to tick all the boxes for CAT Publications again this time we’ve got some ideas on how the video challenges can be improved further.

If you are thinking of running a team building event or corporate away day in the future and are looking for a fun and productive way in which to engage your delegates – and at the same time capture the event on film for future promotions – then please give us a call.

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Nipper Clipper Video Diary – Baby Show Olympia

We shot and edited another little film for Stylfile this week. This time it was a short video diary about their attendance at the Baby Show, Olympia, and the first-time public exhibition of their innovative Nipper Clipper baby and toddler nail clippers and associated Timmy Tickle Baby distraction app.

Nipper Clipper Video Diary
Filming the video diary at the Baby Show

The video diary was presented by 2011 BBC Apprentice winner, Tom Pellereau – inventor of the Nipper Clipper (and other amazing nail care products) and business partner of Lord Sugar. I think the video speaks for itself as to why it was commissioned…

What’s the point of a Video Diary?

Producing a video diary is a simple, fun and cost effective way of letting customers know what you are doing. Apart from giving you another platform for promoting your product and brand, these films work especially well with social networking platforms and blogs. It’s also incredibly easy to share them through your website and deliver to an audience whether they are mobile, desk-bound or through home-based viewing devices and smart TVs.

We’re very proud of just how cost effective we can be when commissioned to produce a video diary – especially when there’s the potential for multiple films or an ongoing series. If you think your business or organisation might be able to benefit from this type of video marketing then please do give us a call. We love a creative challenge!!!

Facebooktwittergoogle_plusredditpinterestlinkedinmail

New website promo film for HRS

I’ve just completed a website promo film for another BBC Apprentice winner, Ricky Martin, for his specialist recruitment company HRS (Hyper Recruitment Solutions) based in Loughton, Essex.

Ricky Martin runs HRS in partnership with Lord Alan Sugar.  The company has a wealth of recruitment expertise in placing jobs within the science and technology sectors.  The website promo film was produced for the HRS website front page and also the HRS YouTube channel in order to give visitors an introduction to the range of expertise and unique recruitment services they offer.

Not only do HRS recognise the huge importance of commissioning a website promo film as part of their general marketing activities but also the major role that video plays in efficient SEO (Search Engine Optimisation).  In a nutshell, if all else is equal a website that includes video it will rank higher in Google searches than one that doesn’t.  Google’s ownership of YouTube has an influence on this but any properly site-mapped video content will help your website climb the rankings.

Not only that but a well produced and properly indexed website promo film will drive more relevant visitors to your website – and keep them there longer.

Short lead-time website promo film

This video is a good example of what can be achieved in a very short space of time.  From the initial approach by Ricky this website promo film was screening on the HRS YouTube channel within a week.  And within a week of going live it had already attracted over 2,500 views – and the audience figures are still growing.

The video was shot in the Video Artisan edit suite against a chroma key background and superimposed Ricky over a stock office shot from iStock.  We then added the HRS logo to one of the office walls in order to personalise the scene. XY zoom was applied to this background image to match the cuts from the medium to close shots.

HRS website promo film
Background image for the HRS website promo film

The instant success of this website promo film has inspired HRS to commission more video content for their website going forward.  More details will follow soon but we hope to be creating some content that will help those looking for jobs within the science and technology sectors to be more successful in gaining employment.

Also keep an eye on my blog for news on more work we’ve produced for BBC Apprentice winner, Tom Pellereau and his amazing Stylfile collection.

Facebooktwittergoogle_plusredditpinterestlinkedinmail
corporate video production

Corporate Video production for All

Get your next corporate video on-line, on-cue and on-budget!

Thank you for your interest in our corporate video and business-based media production services.  We specialise in the creation and delivery of effective company video communications to businesses and organisations of all sizes.  Our aim is to help our clients to benefit from incorporating video content into their day-to-day business communications. Video Artisan has a wealth of experience and the creative talents to match any business film requirement.

Why commission a corporate video?

A well produced video is the best way to engage with your audience.  It delivers a consistent message in an easy to consume and adaptable format.  You only have to look at the rising prevalence of YouTube and Vimeo to see just how important online video has become in SEO.  Today, a website without a properly indexed and relevant video will rank lower than one that does – full stop!

There are probably many more reasons to commission a video but the most common goals are that you want to:

  • create wealth for your business
  • offer a more cost effective means of achieving a goal
  • and/or augment your brand and raise its profile.

Why Video Artisan?

Above everything else, we understand that your video is a business tool that has one of the above objectives to meet.

With our in-depth understanding of the technology, coupled with our creative approach to developing innovative ways of engaging your audience, Video Artisan can offer a complete script-to-screen service at very competitive prices.

Want to know how much a corporate video production will cost? Click here to read our useful article.

Are you ready to find out more?

For a no-obligation consultation please feel free to contact us today.  We would be more than happy to discuss your ideas and requirements and come up with a proposal which fits your needs, desires and budget.

Please call 020 3602 3356 or 0777 153 5692  – or Email: kevin@video-artisan.com

A bit more about Kevin Cook and Video Artisan

Kevin Cook first started in corporate video in 1985 and has helped many companies and organisations develop their video content for training, promotional, online and branding purposes. Kevin has also written many articles and papers on the subject, as well as giving presentations throughout the UK and Ireland on corporate video.

With contacts throughout the film, tv and creative-freelance community, Kevin is able to pool together and manage large creative teams on more demanding projects.

One of the few cameramen with NATO Secret Clearance.

Corporate video montage copy
Choose the right partner to produce your next corporate video

Services include
Concept Development, Script Writing and Storyboard Design
Freelance Producer/Director, Videographer, Editor
Web encoding and video SEO
File format conversions and duplication

Client & Production Credit List include
Air Products, Cimar, CAT Publications, Robertson & Co., JVC Professional, AKM Music, Crown Media, The MOD, NATO, Galliard Homes, Stylfile, Hyper Recruitment Solutions, Supadance International, Beaver84Eiger Safety, Sony Broadcast & Professional, N2 Visual Communications, Robert Dyas, Hanover Foundation, Picco Dolly, Hills Pet Foods, Maspalomas Princes Hotel, Marley, LaRoche, Olympus HiSpeed Tests, Distillers MG, Fernaux Avionics, Tolmink, Waltham Forest Social Services, SelClene, Europa Logistics, Ultimate Animates