Tag Archives: Website Video

Website Video

Are you looking for Website Video production services in Essex? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Website Video is what we are all about!

Furthermore, are looking to harness the power of YouTube or website videos to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company film? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Website Video Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

Creating Customer Reference Videos

We all want to share great customer stories and there really is no better way than commissioning customer reference videos.  Few understand the value of this marketing activity more than BT (British Telecom).  They are constantly researching success cases across all the businesses within BT Global group and set about capturing and sharing these stories through customer reference videos.

We’ve produced a number of these customer reference videos for BT now and the most recently completed film tells the story of how South Essex Partnership University NHS Foundation Trust (SEPT) has adopted BT’s Workstyle Managed Service at the core of their WorkSmart programme. This multi-faceted offering from BT enables flexible working practices within organisations and helps maximise efficiency within their workforce by allowing them to work any time, any place, anywhere and on any device.

SEPT HQ
Filming Customer Reference Videos for BT

BT have helped to deliver so many benefits to SEPT that the story just had to be added to their growing list of customer reference videos.  As with all NHS Trusts, SEPT have growing pressures to deliver more and more healthcare services with ever greater cost efficiency.  Flexible working is not just about letting employees work from home.  It’s about developing and managing culture change within the business; it’s about managing processes and people – and ultimately making huge savings which, in the case of SEPT, can be channelled back into front-line healthcare services.

Long-form film

The initial brief was to produce a more detailed film for BT’s Workstyle Managed Service division for use on their website and at exhibitions and presentations.  This original film runs for around 5-minutes and gives a fuller picture of SEPT’s WorkSmart programme and the role that BT played in delivering and rolling out the project.

Short-form film

After the initial launch of the long-form film BT Global commissioned a much shorter edit that concentrated on the key benefits to SEPT. This version was to be used within an online and social network marketing campaign – as well eye-candy for exhibitions and presentations.

Creating Customer Reference Videos
BT see these films as highly valuable marketing collateral and have an ongoing commitment to commissioning more films whenever and wherever possible.  Video Artisan helps them to create customer reference videos that tell the story from the customers’ perspective which promotes BT in a credible and engaging way.

If you would like to start incorporating customer reference videos into your marketing mix please contact us today.

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Nipper Clipper gets a website video

It’s fantastic when you work for a company that really understands the value of commissioning a website video.  We all appreciate the important role a website video can play in intelligent search engine optimisation, but it can also be a fun and creative way to communicate with customers and augment your brand.

My latest film for Tom Pellereau at Stylfile is a short website video introducing their revolutionary new Nipper Clipper nail clippers for babies and toddlers.

Making of the Nipper Clipper website video

What is it they say about working with children and animals? Thankfully the only animals involved were the animated kind included in the devilishly clever Timmy Tickle Baby Distraction Ap.  Created by the amazingly talented and creative Harriet Pellereau, this provides parents with a colourful and engaging distraction whilst they trim and file their baby’s nails – the little wrigglers!

I’m happy to say all the “nippers” were perfectly behaved on the shoot and made it easy for me to capture the moments of distraction.  The wonder and excitement of finding themselves on a small film set soon wore off – and Timmy Tickle did the rest.

Timmy Tickle Baby
Timmy Tickle helps out on the website video shoot

Filmed at the Monkey Puzzle Day Nursery in St Albans – parents were invited in to take part in the pre-launch demonstration and filming of the Nipper Clipper in action.  There are two features of the Nipper Clipper that set it above normal baby nail clippers – namely the curved scissor-action blades and the extremely reassuring spy hole which shows parents exactly what they are clipping (the horror stories are true).  The retail pack also contains a baby-soft mini Stylfile with it’s unique s-design.  The ap makes the whole process that much easier – and I dare say it could contribute towards early learning too.

The filming at the nursery took a morning to complete (Canon 5D mkii with EF 24-105mm 1:4 USM lens).  This was another day where myself and my client were extolling the virtues of my new cool-running, battery powered Lishuai LED lights.  With little people on set (often little/bigger brother/sister was present too) we had to reduce the risk posed by trailing cables and potential accidents from hot tungsten lamps.  Using the cable-less, heat-less LEDs meant we could relax and concentrate on the job at hand – not to mention the benefit of cooler working conditions for the older talent.

Tom Pellereau
Tom Pellereau – a big advocate of website video

Whilst we did managed to capture the spy hole and blade design in action on the day we always knew there would be a couple of studio shots required to demonstrate these features fully – in a more controlled way.  The “studio” was in fact my edit desk where we once again used a Lishuai LED to close-light the Nipper Clipper and carry out some macro filming using an adapter and vintage Fujinon 50mm f1.8 lens.  That thumb is mine – and had to be polished up especially for its Hitchcock.

Macro filming
Do you need macro filming on your website video?

Follow-up website video

It’s not all over for Video Artisan and the Nipper Clipper as I was asked to film the launch and press day in Central London earlier this week.  A mass of press photographers, baby bloggers and media-types turned up to see Tom and his business partner (Lord Sugar) cut the ribbon on a pop-up shop in Neals Yard, Covent Garden so there’s at least one more website video to come.

So yes – I can now honestly say I’ve worked with kids and babies and survived.

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