Video Tutorials – the benefits

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Why should you consider commissioning video tutorials?

This week we’ve launched the first of a series of video tutorials for AKM Music – the UK’s leading producer of royalty free music for use within video and multimedia productions. These short video tutorials give guidance to newbie video producers and videographers looking to make the most of AKM Music’s vast library of royalty free music (AKA copyright-free music). The aim is to release one of these video tutorials each month, covering the technical and creative aspects of auditioning, editing and mastering the music score for video productions.

The subject is very close to home for us being regular users of AKM Music’s excellent repertoire. We also regularly review new albums for them for this blog and other print publications, so I guess producing the video tutorials was a natural progression for us.

The benefits of video tutorials

Producing video tutorials benefits all the stakeholders. The consumer benefits because video is simply the best medium in which to absorb and understand the processes being explained. Printed instructions and websites are fine, but nothing comes close to watching someone demonstrate a process on screen. Viewers can pause and repeat video tutorials as many times as they like, leaving very little to misinterpretation. Video can also be delivered easily over the internet to any viewing device – be that mobile, tablet, PC or large screen displays – and downloaded locally for playback and reference at a later date.

The commissioning company can also benefit hugely from producing video tutorials. They help build customer loyalty by adding to the customer experience of buying their product or service. Apart from educating end users and customers, video tutorials also help those within an organisation understand the products better and, probably more importantly, the customers who are buying them.

But, above all, populating your website with relevant and valuable video tutorials will help with your search engine optimisation and engage your website visitors more effectively. The longer someone spends on your website the more likely they are to identify with your brand, trust your advice and buy from you. Video tutorials are also perfect material to share via your social media channels and, if your audience sees the value too, they’ll also happily share them with others with the same interests.

If you have a product or service that could benefit from having video tutorials produced about their construction, use or maintenance – please get in touch and we can talk you through the process, costs and then develop an implementation plan to help you start benefiting from them too. Call 020 3602 3356.

Note: Type in ‘copyright-free music’ into the search box at the head of this website to see a range of reviews we’ve published on AKM Music albums.

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