Another Video Artisan website video goes into action

One of my recently completed website video productions was put into action this week. It’s always nice to see your work at work – but even more so when it was produced for that very talented and charming bunch of guys at N2 Visual Communications.

Website video for N2
The website video takes pride of place at N2 Visual Communications

The making of a Video Artisan website video

Every website video job has its challenges but I think this is a good example of what we can shoot in one day and edit in two.  There was no script or storyboard to work to – but we did get a good brief from N2 with a clear idea of what they were trying to achieve.

The shoot basically started off with interviewing the MD and the heads of the three main divisions within N2 – namely N2 Print, N2 Display and N2 Digital. These formed the main narrative – and from there we shot various scenes and pieces around their two Hoddesdon, Hertfordshire factory sites (conveniently located a few doors away from each other).  It was a fair bit to cram into a one day shoot, and I don’t mind admitting that I was spent at the end of it – but they were more than happy with the end result.

This website video was shot in full HD (1080 25p) on a Canon DSLR and edited on our Edius Broadcast suite in Loughton. It took a day to log rushes, audition music score (see below), produce graphics and get a rough shot list on the timeline – and the second day to tidy things up and master.  There was a little additional work that went on after this but in total about two days in post production.

The music was chosen from AKM Music‘s range of copyright free tracks (Album: ‘Cut to the Beat 7’ Track: ‘Light Edition’). The reason I mention this is that clients will often ask to have specific “Commercial” music on their website video.  Without being rude, this is nearly always beyond most company’s budgets as the royalties demanded by the record company and the music publisher is normally astronomical – especially when used in broadcast or website video.  There is no hard and fast rules on these costs but they like to start talking around the £20,000 mark.  As I said – rarely a sensible way to blow your marketing budget.

Ballpark budget on this kind of job is around the £2k mark. Enjoy!

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