Copyright-free music review – AK166 & AK167

Copyright-free music review title
AK166 Electric Guitar Pop & AK167 Weird & Wonderful Vol 2

Copyright-free music review intro

In the past week Anthony McTiffen at AKM Music has kindly sent me their latest two albums for review.  Whilst both are worthy additions to any video producer’s library of copyright-free music, they are both quite different in style and appeal.  The first, ‘AK166 Electric Guitar Pop’, is pretty much what it says on the tin – driving American soft-rock which lends itself to corporate films which need a music underscore to push them along.  The second, ‘AK167 Weird & Wonderful Vol 2’, is an eclectic mix of tracks which are calling out for all manner of images to be cut to them.

To put it another way, AK166 is a follower and AK167 is a leader.

AK166 Copyright-free music review
AK166 Copyright-free music review

AK166 Electric Guitar Pop

This is not going to be a detailed review of each track on this album as they are all very similar.  They are of course different, and their subtle variations are enough to warrant their place on the album, but they all follow a very similar theme and style.  If I had to put a sound-alike label on the music it would range from Bruce Springsteen, to Asia, to soft-Stones to High-School Reunion – and pretty much every one of them could work as a theme tune on an American sitcom.

I can’t say that I’ll be copying this album to my phone and listening to it in the car, but it’s certainly got its uses.  I particularly like the fact that all 10 tracks come in full-length, loop and short versions – which is especially helpful on music which I believe will mainly be used under the images to give them a lift.  Combining all versions you can pretty much extend the music to any length which is always helpful.

AK167 Weird & Wonderful Vol 2

This is what I’d call an inspirational album.  The music ranges from harmonic voice-effect tracks to classical piano pieces – mixed up with Latin, Jazz, Funk, Surfin Dog and others (Surfin Dog will be explained).  There is a pattern or style which links all the tracks but often on a “weird and wonderful” level.  You’d certainly not expect to find tracks ‘10 Bachman’ and ‘23 Junkbot’ on the same shelf as each other let alone the same album – but somehow it all works.

AK167 Copyright-free music review
AK167 Copyright-free music review

AKM Music describe this album as, “A real mix of moods, quirky, curious, light, bright and playful Pizzicato strings, classical string quartets groovy surf guitar, elements of madness and good humour. Fresh and fun. For something different add a little weird and wonderful.”

I’ll definitely be using one or more of these tracks at some time in the near future, but I also think it might help with the auditioning process by giving me a wide selection of musical styles to explore and trial on an edit.  I find that a complete shift away in musical style from my initial ideas often brings out a completely different and more meaningful edit so this album should really help and inspire – and if there’s nothing on it that matches perfectly it will at least give me clues as to where I should be looking.

I hope that I do get to use some of the tracks on this album as there’s not only some very listenable music on it but also quite a few tracks which are crying out to be visualised.  Here’s a few of my favourites…

2 – Klak KloK [1:00]
This conjures visions of a ‘Mission Impossible’ with its piano driven and high-hat tapping rhythm.  It’s jazzy and it’s, “in pursuit of suspect on foot” ducking in and out of doorways, through crowds, down stairs…. It’s tension – in a ‘Man from Uncle’ kind of way.

4 – Meadow [0:59]
I imagined seeing this on a trailer for a new and youthful day-time TV magazine programme for the under 80s presented by the Chuckle Brothers. You know it’s going to be light and possibly funny.  In truth it’s hard to imagine where this will end up being used but its got character and its plucky strings, strumming bass and piano signatures leave you feeling very positive.

5 – Der [2:19]
Expect to hear the word “Der” a lot on this one as it’s a harmonised voice-effect track with calypso bongo breaks.  You also get the occasional “Wooo” too but the lyrics are still easy to remember. It builds in complexity towards the end – right down to the last, extended and harmonised “der”.  I like this kind of track because it’s hard to imagine where you might use it, but if you ever do it’s so perfect you’d think it was written specially.

8 – Spring Onions [2:41]
If I ever had to do a spoof Blues Brothers film this track would help me pull it off.  It could match perfectly to lines such as, “There’s 106 miles to Chicago, we’ve got a full tank of gas, half a pack of cigarettes, it’s dark out, and we’re wearing sunglasses.”  Again I don’t know if I’ll ever actually get to use it but I hope I do.

12 – LED [1:20]
A medium-paced rhythmic electronic score which I could imagine being used on a car commercial.  Not just any car though, the Coolthrash 8000 with super-booster charged engine and hand-crafted mermaid skin trim, walnut dash and more computing power than Belgium.  Luxury, style, dosh!

14 – Rainbow Drops [1:17]
I’m a massive Elbow fan and it would be an amazing compliment if I ever compared a piece of copyright-free music to theirs.  However, with the wizard that he is, I bet if Elbow’s lead singer and lyricist, Guy Garvey, was let loose on penning words to this it would hold up pretty well.  The pictures would therefore need to be something equally deep and meaningful – but that’s really handy if you need to create any motivational content.  The ending is a bit of a non-event though.

15 – Latino Disco [3:20]
Purely selfish I know, but as I produce quite a bit of ballroom dance related content this track is going to be really handy.  At over 3-mins long the track develops through different stages – some less complex and reflective, others more full on, but all following a disco-fied Cha Cha rhythm (I know because I’ve tried doing a Cha Cha to it).

18 – Surfin Dog [1:25]
This is on my favourites list just because it is so well titled.  I can actually imagine a dog surfing to it – so much so that I’m seriously thinking of getting a dog and training it to surf just so I can use this track. It’s also another score I could use in my Blues Brother spoof.

19 – Terraformer [4:16]
A great track for producing a documentary or serious package on a hi-tech company/product.  Slow in pace, with whirly orchestral whooshes and whale-like sound FX – driven on by piano and drums interspersed with less complex passages.  Would suit anything pharmaceuticals, time-lapse construction, architectural and futuristic subject.

20 – Thinking of You [3:52]
Picture the scene… a sparsely populated Las Vegas hotel bar in the early hours.  It’s jazz time and I think I could write the words to this one! Piano, drums and bass – and Steve Martin singing…  “I think I love your smile, the diamond twinkle in your eyes, your blush that colours all my dreams – and then.  I always want it to be, you and me in eternity, but more than that I want to know – if so.  That when I’m thinking of you, for perhaps a moment or two, that you’re also thinking of me – and then….” (© Kevin Cook).  Listen to it, sing my words, it works (if only in my head).

22 – Edge of Beyond [5:44]
We’re at the end of a Quentin Tarantino film where the hero is looking at the death and destruction surrounding him and thinking, “WTF was that all about?”.  They walk off into the sunset and the end credits start (and the music plays on through them).  Very spaghetti, very steel guitar – very hard to find the right bit of film to use it on but perfect when you do.

24 – Shotgun Runway [2:04]
I can’t get a fashion show catwalk out of my mind on this one, after which we all popped of to the nearest rave.  It’s not fast paced by any means, but it’s got an incredibly strong beat to it and lends itself to hard cutting, artistic picture grading and perfect for music-driven caption/graphic animations.

The Rest
Whilst the above are my favourites I think all 25-tracks are worthy of space on this album – and when any of these are used on a project the music is going to play a major role in telling the story.  When I’d finished listening to it I had to go the AKM Music website to preview Vol 1 (AK090 – The Weird and Wonderful) as I’d not heard it before. It was good, but I think Vol 2 is way better on would certainly sit somewhere in my top-5 list of AKM Music albums.  Buy it – if only to try out my lyrics for track 20!

Kevin Cook F.Inst.V. (Hon)

Note: Get 20% off either the CD or CD DOWNLOAD with this promo code ‘HDSLR1’.  Click the links in the album titles above to audition.

Creating a custom Vine video

Vine Video
Creating a custom vine video for business

What’s this Vine Video all about?

It’s time to admit it… I was one of those who thought Vine video was just another gimmicky social media platform that was going disappear quicker than it appeared. It hadn’t even shown up on my radar until Twitter bought Vine Video out at the end of 2012 for a reported $30 million (source Vine Video Wiki) – but even then I couldn’t quite see what all the fuss was about. Isn’t it funny, this all changed the moment I had a call from one of my regular clients asking if I could produce a Vine video series for them. Of course I could – and I’m now well and truly hooked!

Vine video website
Vine video website

Vine video was originally an iOS app that enabled you to create short, looping videos with your mobile device and then upload and share them. By the beginning of 2013 it was available on Android too – but it really started coming alive when the web version was released in May this year. The maximum clip length is 6-seconds (just over apparently) and the simple Vine video app enables you to compile your video (with sound) in bursts or as stop-frame animation. Once completed you can then add descriptions and tags and share your Vine video through Facebook and Twitter (and others) – or embed it on your website.

You might be reading this and thinking that Vine is nothing new as you can do pretty much everything here with YouTube. However, the main way that Vine video differs is by it 6-second time limit and looping playback which lends itself to different content to YouTube. The content on Vine video also differs as it has to be created via the Vine app (well not really but I’ll come to that) and the camera within the device. You can of course make things easier for yourself (and make better Vines) by using accessories on your phone such as external microphones, lens adapters, tripods… but you’ll see that much of the content on Vine is basic, low production value content shot by normal people using their basic device and nothing else – other than a creative mind!

You’ll also see some pretty spectacular 6-second films which will have you wondering how they shot them using just a phone or tablet. You’ll also come across more and more Vines which were obviously not shot on a phone. These are what are commonly referred to as ‘Custom Vines’, and are generally pretty highly polished films that have been shot and edited professionally and the user has been able to circumvent Vine’s normal upload process.

Creating a Custom Vine video

Vine’s current inability to upload externally produced videos has been a major frustration for users and had resulted in a few third-party solutions that enable you to fool Vine into thinking the content you’re posting was created within the app. I’ve not used this, but one of the first of these was a free iOS app called ‘Uploader for Vine’. There were also other ways you could manually kid Vine by replacing the temporary video files created prior to publishing with pre-created content. But now there’s a really simple Google Chrome extension that does the job really neatly – namely Vine Client. Using Chrome, simply go to the website and activate the extension, open a free account and link it to your Vine account and you’re off.

Vine Client
Using Vine Client to upload your custom Vine videos

The technical spec for Custom Vine video file is reasonably straight forward and achievable with any half respectable editing system – but must be adhered to for a trouble-free upload. The file needs to be less than 5Mb and between 3 and 6.8 seconds in length. They recommend using MP4 using the H.264 codec (but there are other file formats they’ll accept) – with a square format pixel dimension of 480px by 480px at a maximum bitrate of 1,200Kbps. The audio should be 64 Kpbs bitrate, 44.1 Khz, 2 channels, AAC. An audio stream needs to be present, even if silent.

Once you have your formatted files it’s then simply a case of logging on to Vine Client and uploading it – job done! I suspect that Vine will eventually cave in to users’ demands and build-in the ability to upload Custom Vines directly (or more likely monetize that process) – but until they do this process seems to work quite well.

Start having some fun with Vine Video

Like other users my first attempts were video doodles created within the app itself. I’m a big fan of Instagram for photos and occasionally use its video tools too (apparently there are tools/processes to enable you to create Custom Instagrams as well – see useful reference site here about difference), but I think Vine’s simplicity is what has won favour amongst its rapidly expanding user base. Creating Custom Vines though opens up a whole new world of video fun.

Nipper Clipper Vines

Getting back to where this all started, my client Stylfile (one of Lord Sugar’s enterprises headed up by Apprentice winner and inventor, Tom Pellereau) wanted to create a collection of Vine videos to celebrate the first anniversary of their Nipper Clipper baby and toddler nail clipping product (see blog here). Having produced a number of films for them about Nipper Clipper and other products in the Stylfile range, the thought was to produce a series of Vines based on existing footage which had the potential to generate viral interest.

The first Nipper Clipper Vine appeared on 17th June to coincide with the product’s launch in 2013. Happy Birthday Nipper Clipper! More will follow in the series – so keep an eye on Vine.

Filming exhibition stand interviews at #BVE14

Filming exhibition stand interviews
The story behind Video Artisan filming exhibition stand interviews at BVE

I’ve been super-mad-busy in the past week following my adventures filming exhibition stand interviews at BVE at Excel in London on 25th Feb. This morning I finished editing the last of 11 short films that have now been uploaded to YouTube and Vimeo – and the viewing figures have started to go ballistic!

Whilst it’s not unusual for a video production company to be involved in filming exhibition stand interviews, this particular project was self-generated, self-presented and funded through me selling the service to my old industry contacts who were exhibiting at the event. Essentially, they pay me a modest fee (cough) and I shoot a quick interview with them at the event and then share the film through my various online channels and connections.

My Interview Theme – BVE for the Videographer

BVE is predominantly a broadcast event but it also encapsulates an element of professional videography. Whilst there’s a lot of video content already created by the guys at TVBay who are there every year filming exhibition stand interviews the emphasis of these is really on the broadcast audience. My idea was to create content squarely aimed at the professional videographer.

JVC interview
Interviewing BVE exhibitor who had something for the videographer

This is one of the very few occasions where I’ve tapped into and profited from my past life as the IOV’s (Institute of Videography) Executive Administrator. Having spent 17-years in that role I’d obviously built up a long list of contacts amongst the manufacturers and dealers – so why not? I’ve also maintained a reasonably high profile in this part of the industry too through writing articles and reviews for various publications – as well as gathering a reasonable following for this blog and my social media channels.

The IOV’s executive committee also agreed to help me by sharing the content through their IOV News Stream channel on their website – which in turn gave them some video content to share via their IOVTV channel too. I’d like to think therefore that everyone was a winner!

The IOV also got an additional bonus as the guys at TVBay asked me to gather a panel of videographers together on the second day of BVE for a live chat show presentation from their Broadcast Show studio on the exhibition floor. Within that session, amongst other interesting stuff, my panel members shared their views on the value of being a member of the IOV. The program is 30-minutes long, but it’s time well spent if you are interested in hearing how other people do things in videography. Please note, you’ll have to turn the volume up to hear it properly (unless they’ve corrected it now!!!)

The challenges of filming exhibition stand interviews

Filming exhibition stand interviews is never easy as you don’t have time nor space for niceties such as lighting or crowd control. The H&S guys are pretty strict on that sort of thing at exhibitions. The interviewees, whilst obviously interested in me ending up with something that works for them, are really there to deal with the many customers that have come to see their new wares. Whilst booking a timeslot helps you to manage your time, in the real-world environment of a show these times can slip as events take over and you have to grab your opportunities as they arise. I say this as not all the interviews are as technically perfect as I’d like but, given the conditions and time allowed, the content should soon outweigh any shortcomings in picture quality and composition. I might be underselling them a little here but please don’t expect to see anything near to the usual end results of our other corporate work.

If you missed the individual releases of the interviews, here’s a list along with a brief intro of the contents. They can also be seen on my Vimeo and YouTube channels and are presently featured on IOVTV.

AKM Music – WATCH NOW!
An interview with Anthony McTiffen from AKM Music about their attendance at BVE in February 2014 – and gives an insight into their range of copyright free and royalty free music aimed specifically at the professional video producer and videographer.

DVC (David Vincent Clarke) – WATCH NOW!
An interview with David Clarke from DVC about their attendance at BVE in February 2014. This short film gives an insight into their range of purpose-built nonlinear editing systems aimed specifically at the professional video producer and videographer.

Genelec – WATCH NOW!
An interview with Andy Bensley from Source Distribution about their attendance at BVE in February 2014 and the introduction of the Genelec 8010 studio audio monitor. This short film gives an insight into the main features and benefits of this compact and cost-effective studio monitor which is designed specifically for smaller and mobile edit suite environments.

Holdan – WATCH NOW!
An interview with Richard Payne from Holdan about their attendance at BVE in February 2014. This short film gives an insight into the vast range of products from Holdan, including new camcorders from Panasonic and Blackmagic Design – as well as accessories and production tools aimed specifically at the professional video producer and videographer.

JVC Professional – WATCH NOW!
An interview with John Kelly from JVC Professional about their attendance at BVE in February 2014 and the launch of their new 800 series camcorders covering their many features and specifications. John also gives an outline of the range of camcorders JVC have that are aimed at the professional video producer and videographer.

Portaprompt – WATCH NOW!
An interview with Jim Keating from Portaprompt about their attendance at BVE in February 2014. This short film gives an insight into their range of tele-prompting and presenter cueing systems aimed specifically at the professional video producer and videographer.

Production Gear – WATCH NOW!
An interview with Simon Beer from Production Gear about their attendance at BVE in February 2014. This short film gives an insight into their range of new products that were shown at BVE – concentrating on the DJI Phantom UAV, its accessories and the regulations facing UAV use in the UK.

RØDE – WATCH NOW!
An interview with Alex Theakston from Source Distribution about their attendance at BVE in February 2014 and the introduction of the RØDE VideoMic Go. This short film gives an insight into the main features and benefits of this compact and cost-effective microphone designed specifically for DSLR shooters.

Sachtler – WATCH NOW!
An interview with Nino Leitner of Nino Film e.U based in Austria who is a Brand Ambassador for Sachtler. Nino talks about his relationship with Sachtler and reveals what features and qualities he looks for in a tripod.

Sony – WATCH NOW!
An interview with Álvaro Ortiz from Sony about their range of camcorders, monitors and audio products aimed specifically at the professional videographer.

Thear Technology – WATCH NOW!
An interview with Rod Thear of Thear Technology about their attendance at BVE in February 2014. This short film gives an insight into their range of servicing and repair services offered by Thear Technology and explains their ethos and values in providing for the professional video producer and videographer.

Creating Customer Reference Videos

We all want to share great customer stories and there really is no better way than commissioning customer reference videos.  Few understand the value of this marketing activity more than BT (British Telecom).  They are constantly researching success cases across all the businesses within BT Global group and set about capturing and sharing these stories through customer reference videos.

We’ve produced a number of these customer reference videos for BT now and the most recently completed film tells the story of how South Essex Partnership University NHS Foundation Trust (SEPT) has adopted BT’s Workstyle Managed Service at the core of their WorkSmart programme. This multi-faceted offering from BT enables flexible working practices within organisations and helps maximise efficiency within their workforce by allowing them to work any time, any place, anywhere and on any device.

SEPT HQ
Filming Customer Reference Videos for BT

BT have helped to deliver so many benefits to SEPT that the story just had to be added to their growing list of customer reference videos.  As with all NHS Trusts, SEPT have growing pressures to deliver more and more healthcare services with ever greater cost efficiency.  Flexible working is not just about letting employees work from home.  It’s about developing and managing culture change within the business; it’s about managing processes and people – and ultimately making huge savings which, in the case of SEPT, can be channelled back into front-line healthcare services.

Long-form film

The initial brief was to produce a more detailed film for BT’s Workstyle Managed Service division for use on their website and at exhibitions and presentations.  This original film runs for around 5-minutes and gives a fuller picture of SEPT’s WorkSmart programme and the role that BT played in delivering and rolling out the project.

Short-form film

After the initial launch of the long-form film BT Global commissioned a much shorter edit that concentrated on the key benefits to SEPT. This version was to be used within an online and social network marketing campaign – as well eye-candy for exhibitions and presentations.

Creating Customer Reference Videos
BT see these films as highly valuable marketing collateral and have an ongoing commitment to commissioning more films whenever and wherever possible.  Video Artisan helps them to create customer reference videos that tell the story from the customers’ perspective which promotes BT in a credible and engaging way.

If you would like to start incorporating customer reference videos into your marketing mix please contact us today.

Shooting as a freelance cameraman

I had the pleasure of working for Stuart Boreham last week as a freelance cameraman on a film he is producing about the groundworks taking place on the impressive Lots Road Power Station development in Chelsea.

Working as a Freelance Cameraman
Working as a Freelance Cameraman – photo by Stuart Boreham

This was a massive privilege for me as I’ve been a great admirer of Stuart’s video and photographic creations for many years.  As well as being a winner of a number of IOV Awards I think his body of work speaks for itself (take a look at his Vimeo channel).

This one-day shoot was just part of year-long project Stuart is working on for Careys who are carrying out the groundwork on this £500M development.  The entire site is being developed by Hutchison Whampoa and will consist of 13 separate buildings including two multi-story luxury tower developments.  With part of the development in Kensington & Chelsea and part lying within Hammersmith & Fulham, the site has not been without its planning challenges.  Now finally under way it will eventually become one of the most impressive Thames waterside features.

 

My freelance cameraman services were required to capture part of the action as a steel bridge was lifted over a creek separating the two sides to site. In addition to me filming on a Sony EX3, Stuart also had another freelance cameraman shooting on a DSLR doing the funky slider shots as well as filming from a cherry picker once the bridge lift was taking place.  Stuart had also located a couple of GoPro cameras, plus a Sony EX1, to capture a range of timelapse sequences of the movement. Whilst all this was going on Stuart was taking stills of the proceedings.

Even though there was a lot of hanging around waiting for the action, once things did get started it was all hands on deck and meant dashing from one side of the creek to the other in order to get the bridge being lifted into its final position.  I don’t mind admitting it was exhausting work.

I hope this is the beginning of more calls from Stuart for my freelance cameraman offerings.