Creating Advertising Videos
Make no mistake, we create advertising videos. Despite all the clever and creative ways we like to describe what we do, 99% of the time we’re creating advertising videos. They’re videos, and they’re advertising something.
Some like to talk up our craft (and there’s nothing wrong in that) and call these “advertising films”. However, in almost every instance the intended outlet for the content we create for our clients is being distributed online. That’s usually through YouTube of other social media platforms – and these are video channels. So yes, we create advertising videos! Sometimes, however, we’re doing a whole lot more than that.
CAT Publications Advertising Videos
We’ve created many advertising videos for CAT Publications over the years. These are mainly in the form of event documentaries covering either their M&IT Awards or their M&IT Agency Challenge events. Whilst these videos are supposed to inform and entertain, their true purpose is to act as advertising videos for future events. In fact, we’ve just completed the 2017 M&IT Agency Challenge video which is already being pumped out to encourage participation at next year’s event.
Where this assignment differs from others is that Video Artisan are not just there to make an event documentary. We are very much part of the team building experience and provide delegates with a video challenge of their own. Each team at the M&IT Agency Challenge has to shoot a short film within an hour (edited by us) – the judging of which goes towards points and prizes at a gala dinner.
Many forms of advertising videos
There are of course many forms of advertising videos. Some are just straight promotional films that directly sell the product or service. Others get the advertising message across in the form of educational content – or maybe purely entertainment content. Whichever platform you choose, you should never lose sight of the aim to advertise. Google Dictionary describes this as, “to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales”.
This is why we generally describe Video Artisan as a, ‘Promotional video production company’.
Planning your advertising videos?
If you’re starting to think about how you can introduce advertising videos into your marketing mix, give us a call. We like to think we can help any organisation to achieve their video goals – regardless of budgets and the complexity of the task. The key to making this successful is to start to talk to your video production company at an early stage so they can advise on the most efficient and cost effective approach. If you’re at that stage now – call Kevin Cook on 020 3602 3356 or email firstname.lastname@example.org.