We’ve recently launched a series of short marketing films produced for SliceStoppa – but this project extended way beyond our usual sphere of film and video production. SliceStoppa’s Managing Director, Ian Joyce and fellow product designer, Gary Cant, approached us whilst the product was still in the design stage and engaged us to create the SliceStoppa logo, packaging, business stationery, photography and, in association with my colleague, Martin Baker, the company’s eCommerce website.
Like many companies, SliceStoppa knew that marketing films would play a vitally important role in getting their amazing golf training aid to market. Not only do marketing films lend themselves perfectly to demonstrating the unique selling features of products like SliceStoppa, but they also play a vital role in search engine optimisation. Producing a series of marketing films was therefore uppermost in their minds from day one. Furthermore, apart from direct sales from their own website (www.SliceStoppa.co.uk) the company also knew that wholesalers and retailers of their product would demand marketing films to include on their own websites.
Whilst Video Artisan regularly creates graphics and animated logo sequences for marketing films, this is the first time that we have been commissioned to design an original logo and branding for a business from scratch. The benefit of this was that we could design a logo that would work equally well on paper, online and on video from the outset. The benefit for SliceStoppa was that they could work with one local agency and know that there wouldn’t be any conflicts between differing agencies or design objectives.
SliceStoppa is a golf training aid that helps golfers to develop the perfect golf swing and approach to the golf ball. It can also be used for a number of other training drills to help with chipping, putting and removing leg slide on the downward swing. It can be used equally well on the driving range, practice tee, golf course or at home – and is suited to both left and right-handed golfers.
SliceStoppa is compact, impact resistant and incredibly easy to set up and use. Within minutes of introducing SliceStoppa to your regular golf practice you’ll see a vast improvement in your golf swing and will start hitting your golf ball further and straighter. It is available now direct from the SliceStoppa website at only £29.99.
The three SliceStoppa marketing films
The three marketing films were produced primarily for delivery from SliceStoppa’s website and are hosted on their YouTube channel (and also Video Artisan’s Vimeo channel). These consist of a general introduction to SliceStoppa, a short ‘teaser’ promo and a short film that explains what a golf slice is and how SliceStoppa helps golfers remove slicing and hooking from their game.
What is a Slice?
These marketing films were shot at three locations, including Topgolf at Chigwell, Ilford Golf Club and also outside the Video Artisan studio here in Loughton, Essex. Filming took around two days to complete and around three days to edit. Apart from one Action Camera shot on the teaser film, all material was shot using a Canon 5D DSLR. This is also the first instance where we have voiced the video ourselves too – but not until after the client had auditioned a number of voiceover artists.
Further Marketing Films
Within a week of being launched the initial interest in the product has been excellent and it has already been taken up by Groupon where it is selling really well. The website has also attracted interest from other golf retailers, golf professional and other specialist retailers. Once product sales increase SliceStoppa have plans to produce further marketing films to demonstrate the additional drills which the product can be used for.
If you have new or existing products that could benefit from marketing films, or you would like to hear about our complete marketing services, please do not hesitate to contact us.