Tag Archives: Promotional Video

Promotional Video Services

Are you looking for Promotional Video production services in Essex? Look no further than Video Artisan. We are a specialist provider of business video services throughout Essex and East London region. Promotional Video is what we are all about!

Furthermore, are looking to harness the power of YouTube or website video to improve your search engine optimisation? Maybe you want to develop a series of public information films – or create a one-off company film? Therefore Video Artisan has the skills, resources and creative talents to deliver an imaginative and cost-effective solution for your next company video.

Promotional Video Location

Our location is perfect for servicing London, Essex, Harlow and South Eastern England with London Underground connections, the M25 and Stansted Airport very close to our studio edit facilities on the edge of Epping Forest.

In addition, we offer freelance camera operator and video editing services to client producers, agencies and other video production companies. With various cameras, lenses, camera mount systems, rails, sliders, dollies, lighting and sound kit we can cater for most video assignments.

Filming customer referrals title

Filming Customer Referrals

Winning new business by Filming Customer Referrals

Filming customer referrals creates powerful marketing tools for your business or organisation.  No, it’s not a fad – it’s a fact!  We all buy from people – so there’s nothing better than hearing other people share their stories about their experience with your organisation.  All successful organisations now concentrate on perfecting their customer experience.  By filming customer referrals you can share the experience repeatedly with new and potential customers.

Tips and Tricks of filming customer referrals

Like all marketing activities, you must know the “who, what, where, when and why” answers.  Who are your customers?  What do they want or need? Where are they?  When are they looking to purchase your products/services?  Why should they choose you?

These Five W’s questions form the basic approach to journalistic storytelling.  They also constitute a formula for capturing the complete story on your customer’s experience.  Armed with these questions you have a ready-made script to start filming customer referrals.

Choosing your customers

You will already have a good collection of satisfied customers.  Some will be particularly special and exactly what you want to attract more of.  These existing customers are your best advocates in attracting new “ideal” customers.  Whilst each will have their own customer experience story, a powerful connection to new customers will be found within their answers to the Five W’s questions.

You are not looking for the best on-screen performers or most photogenic people when filming customer referrals.  What you are looking for are real people who can tell their story in a believable, natural, and engaging way.  The secret here is to get them relaxed and comfortable in front on camera.  This is one of the things we pride ourselves on here at Video Artisan.  We make the experience fun, interesting and educational for all involved.

The important extras when filming customer referrals

The interview itself obviously forms the main narrative when filming customer referrals but additional footage is needed to tell the complete story.  Referred to as ‘B-Roll’ or ‘Cutaways’, these shots are used to illustrate the customer’s story.  They help the film flow and to enable editors to cut the customers answers to deliver the most concise marketing message.

-Roll when filming customer referrals
The role of B-Roll when filming customer referrals

Quite often the interviews will have many edits within each answer.  Without B-Roll to cover these joins you would end up with jump cuts and loss of continuity.  Done correctly, the end result will be a fluid and logical.  And, most importantly, they help deliver a compelling case for new customers to engage with your business.

Case Study -Kainos Evolve

We have recently been filming customer referrals for Kainos – focussed on the successful implementation of their paperless healthcare system, Evolve.  The customer in this instance was Ashford & St Peters Hospitals NHS Foundation Trust.  The customer story is all about how the Evolve system, combined with Apple hardware, helps this NHS Trust to save millions of pounds and to deliver a safer and more efficient health service to their local community.

Your next step

If you are thinking about how you could start filming customer referrals, please get in touch with us today for a free consultation.  Call Video Artisan on 020 3602 3356 or email kevin@video-artisan.com now.  See our Freelance page for details on filming and editing rates.

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Advertising Videos

Advertising Videos for all

Creating Advertising Videos

Make no mistake, we create advertising videos. Despite all the clever and creative ways we like to describe what we do, 99% of the time we’re creating advertising videos.  They’re videos, and they’re advertising something.

Some like to talk up our craft (and there’s nothing wrong in that) and call these “advertising films”. However, in almost every instance the intended outlet for the content we create for our clients is being distributed online.  That’s usually through YouTube of other social media platforms – and these are video channels.  So yes, we create advertising videos! Sometimes, however, we’re doing a whole lot more than that.

CAT Publications Advertising Videos

We’ve created many advertising videos for CAT Publications over the years.  These are mainly in the form of event documentaries covering either their M&IT Awards or their M&IT Agency Challenge events.  Whilst these videos are supposed to inform and entertain, their true purpose is to act as advertising videos for future events.  In fact, we’ve just completed the 2017 M&IT Agency Challenge video which is already being pumped out to encourage participation at next year’s event.

Where this assignment differs from others is that Video Artisan are not just there to make an event documentary.  We are very much part of the team building experience and provide delegates with a video challenge of their own.  Each team at the M&IT Agency Challenge has to shoot a short film within an hour (edited by us) – the judging of which goes towards points and prizes at a gala dinner.

Many forms of advertising videos

There are of course many forms of advertising videos.  Some are just straight promotional films that directly sell the product or service.  Others get the advertising message across in the form of educational content – or maybe purely entertainment content.  Whichever platform you choose, you should never lose sight of the aim to advertise.  Google Dictionary describes this as, “to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales”.

This is why we generally describe Video Artisan as a, ‘Promotional video production company’.

Planning your advertising videos?

If you’re starting to think about how you can introduce advertising videos into your marketing mix, give us a call.  We like to think we can help any organisation to achieve their video goals – regardless of budgets and the complexity of the task.  The key to making this successful is to start to talk to your video production company at an early stage so they can advise on the most efficient and cost effective approach. If you’re at that stage now – call Kevin Cook on 020 3602 3356 or email kevin@video-artisan.com.

Advertising Videos Interivews
Shooting interviews for Advertising Videos
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Video Training

Bespoke Video Training

The continued rise in demand for online video has seen us providing bespoke media and video training packages to all manner of clientele. In the past month, this has included basic one-to-one coaching to local businesses though to specialist aviation industry training as far away as Brunei!

Though online video has been with us for some years, organisations are now really starting to understand how video can drive their business forward. And, for many, buying in video training and doing it themselves is the most logical way to achieve this.

CAT Video Training

A great example of how a Video Artisan bespoke video training package can help a business grow is our relationship with CAT Publications (Conference And Travel Publications). CAT have been creating print, online, educational and research content for the international events industry since 1987. Their editorial expertise and industry knowledge has helped them maintain their position as the most trusted resource for anything “events industry” related.

CAT are not shy about harnessing the power of video though. We have produced many films for them in the past five years – with numerous event documentaries on their M&IT Awards, Agency Challenge and Masterclasses. However, the next logical step for them was to start repackaging their extensive editorial output into a video format. The long-term aim is to create a vibrant online video channel of up to the minute news content and comment on the events industry across several their publications.

Video Training at CAT
Everyone enjoying the video training at CAT

Having already experimented outsourcing the the video element of this with their Intellectual Capitals product, they soon realised the most cost-effective and time-efficient approach would be to invest in the skills of their existing editorial team. They obviously didn’t need any guidance in journalism – but a well-structured video training and support package would enable them shoot, edit and produce compelling content, in-house. This would mean they could get their video content out faster and build even greater engagement with their audience.

More than just Video Training

Apart from the video training element of this service, Video Artisan also helped CAT with their investment in the kit needed for their in-house productions. This included specifying a lightweight camera system suitable for roving reporters, video editing software and all the video accessories needed to create professional looking videos (see notes below on the kit).

The initial training was spread over two days – starting with the principles of creating video interviews, developing a house-style and basic camera craft and sound recording techniques. Practical filming assignments were then followed with guidance on how to package up footage and other media assets using Edius editing software. The final steps included outputting settings and how to share content on social media platforms and achieve the best possible search engine visibility.

This is very much an ongoing relationship with CAT. The initial support package means we are going to be very instrumental in helping them to create their first two or three real pieces of video content. By then they should be well on their way to achieving their goals. However, as their video channel develops, there will be further involvement from Video Artisan that will see CAT evolve into the leading resource of video news and feature content for the events industry.

Your video training needs

Our main strength at Video Artisan is our ability to shape and develop video training services for any application or size of organisation. Through our extensive industry contacts and partners we can offer complete media training solutions – covering technical, creative and on-screen performance coaching to broadcast standards. If you’re thinking of creating your video content in-house, please get in touch for more details on our bespoke video training services. Email kevin@video-artisan.com or call 020 3602 3356.

NOTES: Video Artisan specified the JVC GY-HM170 compact 4K camera, E-Image EG03A2 tripod and accessories – sold as a bundle through ProAV . Additional filming kit included RODE NTG1 shotgun and Filmmaker Kit radio mic system. This configuration was chosen because its ability to easily shoot in either automatic, semi and manual modes – enabling their journalists to concentrate on the story but giving them the ability to develop their manual camera control skills over time.

Edius Pro 8 editing software was chosen for its ease of use and ability to incorporate source material in a range of formats. This is also the main editing system used by Video Artisan and therefore enabled easy remote support to CAT on future projects.

Video training with Edius
Video training with Edius
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How to create great video marketing content

Great Video Marketing

Once upon a time with Video Marketing

The rapid rise of Video Marketing has been good for Video Artisan – but this also presents its challenges. To create content for a truly-effective video marketing campaign it’s no longer sufficient just to create any old video. The novelty of video has, almost, worn off; the stakes have increased.

You’ve now got to be able to tell an amazing story in order to make your video marketing shine through. Thankfully, there’s an amazing story within any business or marketing task. Video Artisan’s role is to help you find it, wrap it in video and tell it.

A video marketing story worth telling

Quite often, finding the story is the biggest part of our challenge. But every now and then a commission comes through where there’s a really good story to tell and a client who knows that a video marketing film is the best way to tell it. The Chris Fletcher ‘Stretcher’ commission was an excellent example.

The purpose of this marketing video is to tell the story of former Royal Marine, Chris Fletcher – and how this Afghan/Iraq conflict veteran came about inventing an in-uniform stretcher system to help speed up casualty extraction and save lives. Its potential audience is wide and varied – and hopefully the film carries enough interest to captivate anyone. This includes those who are never likely to need to be extracted from a battle zone. Whilst the roots of the system are in the military field, it could be just as beneficial to those involved in any kind of rescue or emergency service.

But more importantly this marketing video’s role is to help Chris, and his investor, Jon Hunter, to tell a consistent and compelling story when presenting the system to those who are likely to adopt it.  This could be during a formal presentation or simply shared online.

A timely story

One of the challenges, especially for online video, is to compact your video marketing story into the shortest possible time. But sometimes you need to break through that magic 120-second time limit (the maximum duration Google advise for video marketing). At 5 ½ minutes the film is probably too long to be called an ‘Elevator Pitch’.  It’s actually better described as a ‘Pilot’. It sets the scene and tells their story so far, but there’s much more to come from Chris and Jon and they plan to use video marketing to tell the ongoing story too. Keep an eye on it!

The cover price of Video Marketing

Video marketing needn’t be an expensive option. This film took just four days to produce – including setting up a very basic website for the video to sit on. You’ll be able to workout the rough costs for this kind of commission by looking at our Rate Card.

If you’re ready to tell your video marketing story now – please get it touch for a no-obligation consultation and discover how little you might need to invest. Call +44 (0) 20 3602 3356 or email kevin@video-artisan.com

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Video Production Services Showreel

Video Production Services Showreel Title
Watch our latest Video Production Services Showreel

And, relax!  Having just got to the end of a very busy run I’ve finally had time to put together a short video production services showreel – and to write another blog! To be honest, I even surprised myself with the range of video production works we’ve completed in recent years.

It is very rare that we get two jobs exactly the same – so when a client says, “Could you show me something similar you’ve done to what we are looking for?”, it can be quite a challenge to demonstrate this in a video production services showreel.  However, we feel that it is much more important to be able to demonstrate that we understand what our clients are trying to achieve – and to be able to offer creative solutions that enable us to exceed their expectations.

Video Artisan – a ‘can-do’ company

So far we’ve never had to say no when a client has asked, “Can you do XYZ?”.  Apart from our own in-house resources and expertise we have an extensive range of industry contacts and specialists who we can call upon to deliver any video-related product or service for our clients.  This also means we can cope with multiple assignments at the same time – yet still manage the process and output to ensure every client receives the level of service they’ve come to expect from Video Artisan.  No project is too big – and nothing is considered too small.

We’re about to head into another busy spell – with the production of training films for a major US-based manufacturer starting in a couple of weeks.  Filming will be carried out in Essex for this, but we’ll also be heading overseas shortly after for assignments in Canada, France and Italy.  I’ll keep you posted on these.

How to feature on our next Video Production Services Showreel

I hope you enjoy our video production services showreel.  If you are looking for a different kind of video production service that’s not featured – please ask as we’d love to be able to add it to our next video production services showreel.

For more information on our corporate video services click here – or call us on +44 (0)20 3602 3356.

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