Yet another Awards Event Documentary
This is the third time we’ve been commissioned to create an awards event documentary for CAT Publications. It was very special this time though as it was their 30th Annual Awards. That’s some achievement. It was also another great reason to create an awards event documentary to remember it by.
This is an amazing event, attended by more than 1,300 key people from the top organisations in the meetings and events industry. Its purpose is to celebrate and reward the very best across a wide range of categories. This includes hotels and conference venues, agencies, airlines and banqueting providers. Like all the best awards nights, the winners are not revealed until the awards night itself to an ever-so excited audience.
Awards Event Documentary A&O
The purpose of this Awards Event Documentary isn’t purely for prosperity though. CAT use these films as a part of their marketing activities for the following year’s event. In fact, the film is one of their most powerful tools in sharing the atmosphere and scale of the event. For anyone who has not attended the awards before, this short awards event documentary will give them a pretty good idea of what to expect.
Furthermore, the film plays an important role in attracting entries in future awards. As the only awards scheme in the events industry which is voted on by the end user, they are extremely highly valued. The film therefore had to show the impact that winning an award has on the recipient’s business. Likewise, the film had to impress the value of brand association for future sponsors.
The narrative for this awards event documentary was pretty much set in stone. Shooting was therefore straight forward, with three camera crews recording the general atmosphere shots. We also had two fixed cameras covering the main presentations. The main host was TV’s Eamonn Holmes – and along with various guest speakers, provided the main structure to the edit. In addition, winners were pulled backstage after their presentation to be interviewed by another camera team to captures their elation. Whilst this was an extremely quick turn round it also gave us the opportunity to ask them their views on the event in general.
The backstage interviews, along with the winner’s stage presentation, were also cut into individual short clips. These were then sold to the winners post-event for them to use within their own marketing to promote their success. This enabled CAT to recoup some of their investment in the creating the documentary. (see example here)
Editing the main Awards Event Documentary was made easier by the excellent neon drumming performance by Spark! They were spectacular on the night and provided us with a dramatic up-beat soundtrack to cut to.
Video Artisan and CAT Publications
This is just one event we work on for CAT Publications each year. Other events include their series of masterclasses for the events industry – and also the ever-popular Agency Challenge events at which we provide video team-building challenges for the delegates. There’s another one of these coming up in July.
If you are organising an awards event, or any other corporate event that really would benefit from being made into a short documentary, then give us a call. You might be surprised at how a little investment in a video film could take your event to the next level. Call Kevin on 020 3602 3356 or email email@example.com