Category Archives: Video Artisan


Video Artisan pride themselves on producing cost-effective video communication tools for business clients.  They understand their clients’ needs – and how to achieve their video production goals. This is why more and more businesses are using them for their video production needs.

These articles will keep you up to date with what’s been happening at Video Artisan.  Short stories, news updates and comments are published by the company’s founder, Kevin Cook.  Kevin has been in the professional video industry since 1985 and always aims to provide his clients with exceptional levels of customer satisfaction.  The company motto is, “Under promise and over deliver”.   At Video Artisan they always go that extra mile to provide an excellent product at a competitive price.

For further details

In conclusion, the areas of expertise include corporate video, company films and all professional video services.  Please contact Kevin Cook for further advice on this website – or call 020 83602 3356


DVD on sale – Supadance National League

Following its online release on the Supadance website, I have been approached several times from competitors about purchasing a copy on DVD. Whilst this wasn’t in our original plan, we like to do what we can to keep the customer satisfied and are pleased to announce this short film’s DVD release.

Supadance National League DVD on sale
Buy your DVD copy now!

Is this DVD any different from the online version?

No, its exactly the same but many dancers seem to want a more permanent and easy to watch reminder of the Supadance National League finals held at the beginning of the month.

Are there any discounts for bulk purchases?

We understand some competitors will want more than one copy to give out to family and friends so we have put together four different packages – with multi-buy discounts.

Postage & Packaging

All prices include postage and packaging – so what you see is what you pay. DVD’s will be dispatch by 2nd-Class Royal Mail post.

Order your DVD Now…

2012 Supadance National League DVD x 1 copy

2012 Supadance National League DVD x 2 copies

2012 Supadance National League DVD x 5 copies

2012 Supadance National League DVD x 10 copies

I don’t have a PayPal Account or Credit/Debit cards!

PayPal will allow you to pay by Credit or Debit card too – even without a PayPal account.  However, if you prefer you can pay by cheque.  Please send to: ‘Video Artisan, 174 Roding Road, Loughton, Essex IG10 3BS‘.  Please make the cheques payable to ‘Kevin Cook‘ and include your name, address, telephone and email address (if available).

We can also accept payment by BACS transfer.  Please email me ( with all your contact details and we will supply our bank details and a payment reference for you to use.


Video converted to DVD

Like a lot of people offering this service we’ve been inundated with video converted to DVD requests in the past couple of weeks – all leading up to Christmas family gatherings and the reliving of old memories.

VHS video converted to DVD
Read on for details on our video converted to DVD services

Whilst there’s been a fair spread of different formats to convert to DVD, the conversion service that dwarfs all others at the moment is VHS to DVD. There’s literally thousands of miles of VHS tape out there and no one wants to buy a player once their old deck starts to play up. It seems to me that customers are becoming more and more concerned about their precious tapes being chewed up and lost forever if played in an old un-serviced VHS player.

Therefore finding a reliable, fast and efficient company to get your video converted to DVD is very important  – and if you are in the Essex, East London or Hertfordshire area you’d be hard pressed to find a company better than Video Artisan.

Act now to get your video converted to DVD

As video to DVD conversions have to be done in real-time (a 2-hour videotape takes 2-hours to ingest – after which it needs to be authored to DVD) there isn’t much time left in order to get your video to DVD completed before the family arrives. If you are needing your videotapes converted (or cine films, slides to video, camcorder hard drives etc)  please note that our last orders will be taken in the middle of next week (19th December) to ensure we can deliver for Christmas. For details on pricing please see our dedicated page here.

Video to DVD (or other services) in an emergency!

Except for real emergency works, our studio will be closed from midday on Friday 21st December and will open again on 2nd January. Calls to our land line (020 3602 3356) will be directed to our mobile (0777 153 5692) over this period – and we will be monitoring emails ( too if you have any questions.


IOV Award winning video moment

The IOV has just released the videos filmed at their 2012 awards night – with ‘Supadance – Shoes for Dance’ being announced as the award winning video in the Best Open Category.  I also picked up second place in the Best Documentary Category too.

IOV Awards 2012 – Best Open Category from Institute Of Videography on Vimeo.

It’s not the best coverage of the awards I know but they were struggling with the light sensitivity on the cameras and a dimly lit room.  Still – it’s a nice reminder of the moment when I discovered I’d produced an award winning video.

I went into a kind of PR frenzy in the weeks that followed to make everyone aware of my award winning video. I’ve blogged, Facebooked, Tweeted, LinkedIn’d, updated my website, updated my email signatures, shared the news with my clients, sent out numerous standard press releases, amended title sequences for video, taken publicity stills and (I kid you not!) designed some new ‘Award Winning Videography’ polo shirts.

IOV Award Winning Video
Kevin Cook Celebrating his IOV Award Winning Video

A couple of local media have since published my news story – including ‘West Essex Life‘ magazine (on page 7) and it’s also been on the ‘Everything Epping Forest‘ website.  I’m very grateful to these companies for sharing this info – and any other magazine or website that has also spread the word which I’m not yet aware of.  I do keep looking!

Guess I’m going to have to start thinking about the 2013 IOV Awards and how I can better this year’s haul.  There’s really no magic formula to creating an award winning video – other than always trying to make your next production your best production.  Standard practice really : )


Filming a three-day ballroom dance competition

I have to admit that I’m still in recovery after filming the Supadance National League finals in Blackpool.  Starting on the evening of 30th November and ending on 2nd December, this was a massive filming assignment during which I was filming for more than 15-hours a day and then having to retire to my hotel room to charge batteries and back-up cards.  Needless to say I slept well – and have been doing so ever since!

Filming at the Supadance National League finals
Filming some exceptional dancing at the Supadance National League finals

The original brief was to produce a short 3-minute piece to give a flavour of the event. With all the best intentions in the world plans often change.  By the time I was well into filming the brief expanded to include an explanation of the history behind the event, how Supadance became involved and how participants can enter the competition. In reality this meant two different films (ka-ching!) and what you’ll see below is the longer 10-minute version giving an overview of the event.

Supadance are still to decide on the future and format of the shorter version but I can understand why there is another story to be told here.  Whilst there are some obvious reasons for them to sponsor dance competitions the more subtle benefits are what keeps them as the world’s number-one dance shoe manufacturer.  Meeting and interacting with competition dancers face to face, hearing their wants and desires in dance shoes and apparel, having first-hand experience of the conditions and demands of dancers and keeping abreast of the standards of dance sport in general enables Supadance to continue to innovate and improve dance shoe design and manufacture.

It’s great to work with a British company that still understands these values.  It’s also great to work with a company who understands the need to demonstrate their commitment to excellence by using video!  Of course I would say this, but I think there really is no better way of demonstrating these values than by using video.

Filming ratio

This project has really shown me how things have changed – especially in relation to people’s attention span.  At 10-minutes this is the longest film that I’ve made since launching Video Artisan back in February this year.  The filming:edit ratio on this was quite staggering – even with the longer version.  Cutting around 400 minutes of recording down to 10-minutes was no easy task.

Because a lot of this was shot with a shallow depth of field (DoF) there was tons of wastage.  Shooting a dancing couple quickstep at pace from one end of a dance floor to another whilst shooting with a DoF of only a few inches is not the easiest thing to do.  It looks fab when you get it right though.  More often than not you are letting the couples dance through the focal depth so the ratio of “useful” to “useless” is incredibly high – hence me having so many hours of rushes to wade through.

Other filming challenges on this shoot was the constant colour changes due to horrible sodium house lights that had to be on all the time in order to enable the judges to see every move of every dancer.  In addition to this there was an LED stage lighting rig which really only covered certain parts of the dance floor. The end result was light colour that changed throughout the dance floor.  Why do venues still have these horrible lights?

Anyway, next year you might see us take a completely different approach to covering this event.  The amount of interest from the contestants in obtaining a copy of the video has been quite staggering.


Off to film another ballroom dance event documentary

Event Documentaries on Ballroom Dancing

I’m heading north in the morning for another documentary shoot for Supadance at the home of ballroom and Latin dance – #Blackpool.  This time it’s the Supadance National League being held at The Norbreck Castle Hotel (Queens Promenade, FY2 9AA).

film another dance event documentary
Shooting another dance documentary in Blackpool

The Supadance League is a series of regional team-based ballroom and latin dance competitions carried out between dance schools. Aimed at those who want to bridge the gap between social and competitive dance the competition culminates in a grand final each year. It’s obviously a bit more involved than that and far better explained here.

I’ve yet to witness any of these league events but understand that the atmosphere is electric. With around 600 participants there’s apparently a lot of lively and energetic support from the audience. It’s a crammed schedule too – starting on Friday evening with a grand parade and ending on Sunday evening when the winners of the various classes will be crowned. They’ve got a Facebook page if you are interested in following the action as the competition progresses

Anyhow – bags are now packed and we should be there early afternoon to start on the documentary.