Robertson and Co. Promotional and Training Films

It’s obviously getting busier here at Video Artisan as I’ve not found time to tell you about the completion of the promotional and training films I produced for Robertson and Co – the UK’s leading investigation and surveillance specialists.

This was one of those video production commissions with a long lead time.  My first meeting with them was early 2012 where we talked about the benefits and likely costs of producing both promotional and training films.  There were various internal reasons why it took nearly a year to get started but they kept me informed all along and were obviously keen to get the project under way.  Once we got the green light script writing commenced and both corporate and training films were completed in little over a month.

Shooting training films on location
Shooting training films on location

The need for both Promotional and Training Films

Robertson and Co provides a wide range of award-winning investigation, surveillance, claim validation, intelligence and fraud investigation services to a large number corporate clients, insurance companies and public sector bodies. Originally they wanted one film that would showcase their services and corporate values to potential clients – as well as demonstrating the level of expertise and commitment required by those wanting to be employed as Robertson and Co. agents.

The goal for the corporate audience was relatively straight forward – to set out the range of services offered by the company and to inspire new customers to use Robertson and Co. The training film’s goal was a little more subtle, in that it had to help reduce the costs of engaging agents by deterring those who would not be able to deliver the standards of service the company demands. Prior to the video, every year around 1,000 people enquired about becoming one of their agents – from which only around 10 ended up being employed by them for a period of 6-months or more.  Whilst most of these applicants failed to proceed to supplying CVs or progressed to an interview stage, this initial filtering was obviously costing the company a lot of time and resources.

Following our consultation they agreed that trying to produce one film to fit both purposes might have been possible but wouldn’t be as effective as producing two separate films. We were able to keep costs to an absolute minimum by using the same b-roll footage on both films – as well as gearing the interviews with key personnel in such a way that sections of them could be used in both versions.  This has resulted in the two films being not that dissimilar at first glance – but the emphasis on the narration is quite different.  Having said that, knowing that Robertson and Co.’s agents operate to a strict code of ethics and role specific training manuals will be something that potential clients want to hear.  Conversely, applicants watching the promotional film will understand the very important role they will play in delivering customer satisfaction.  This resulted in quite a few passages within each script having very similar wording but with a slightly different emphasis.

The Promotional Film

The promotional film is already being put to use – and will feature heavily on the company’s new website which is presently being developed.  The video is also being used as part of their general search engine optimisation efforts and is already creeping up the search results within Google and YouTube searches for their key words.

The Training Film

The training film is being presented to all of their current agents and will be shared with those enquiring after employment.  Whilst the initial thinking is to keep this for agent enquiries only and not to include it on their new website, this might change once it has been in restricted circulation for a period of time.

Thanks

A really big thanks goes out to my old school chums (Karen Clitheroe, Debbie Snook & Richard Haynes) and not forgetting my good wife (Tiffany) for playing the role of investigation and surveillance operatives/targets.

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IOV Award winning video moment

The IOV has just released the videos filmed at their 2012 awards night – with ‘Supadance – Shoes for Dance’ being announced as the award winning video in the Best Open Category.  I also picked up second place in the Best Documentary Category too.

IOV Awards 2012 – Best Open Category from Institute Of Videography on Vimeo.

It’s not the best coverage of the awards I know but they were struggling with the light sensitivity on the cameras and a dimly lit room.  Still – it’s a nice reminder of the moment when I discovered I’d produced an award winning video.

I went into a kind of PR frenzy in the weeks that followed to make everyone aware of my award winning video. I’ve blogged, Facebooked, Tweeted, LinkedIn’d, updated my website, updated my email signatures, shared the news with my clients, sent out numerous standard press releases, amended title sequences for video, taken publicity stills and (I kid you not!) designed some new ‘Award Winning Videography’ polo shirts.

IOV Award Winning Video
Kevin Cook Celebrating his IOV Award Winning Video

A couple of local media have since published my news story – including ‘West Essex Life‘ magazine (on page 7) and it’s also been on the ‘Everything Epping Forest’ website.  I’m very grateful to these companies for sharing this info – and any other magazine or website that has also spread the word which I’m not yet aware of.  I do keep looking!

Guess I’m going to have to start thinking about the 2013 IOV Awards and how I can better this year’s haul.  There’s really no magic formula to creating an award winning video – other than always trying to make your next production your best production.  Standard practice really : )

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Corporate Video production for All

corporate video production

Get your next corporate video on-line, on-cue and on-budget!

Thank you for your interest in our corporate video and business-based media production services.  We specialise in the creation and delivery of effective company video communications to businesses and organisations of all sizes.  Our aim is to help our clients to benefit from incorporating video content into their day-to-day business communications. Video Artisan has a wealth of experience and the creative talents to match any business film requirement.

Why commission a corporate video?

A well produced video is the best way to engage with your audience.  It delivers a consistent message in an easy to consume and adaptable format.  You only have to look at the rising prevalence of YouTube and Vimeo to see just how important online video has become in SEO.  Today, a website without a properly indexed and relevant video will rank lower than one that does – full stop!

There are probably many more reasons to commission a video but the most common goals are that you want to:

  • create wealth for your business
  • offer a more cost effective means of achieving a goal
  • and/or augment your brand and raise its profile.

Why Video Artisan?

Above everything else, we understand that your video is a business tool that has one of the above objectives to meet.

With our in-depth understanding of the technology, coupled with our creative approach to developing innovative ways of engaging your audience, Video Artisan can offer a complete script-to-screen service at very competitive prices.

Want to know how much a corporate video production will cost? Click here to read our useful article.

Are you ready to find out more?

For a no-obligation consultation please feel free to contact us today.  We would be more than happy to discuss your ideas and requirements and come up with a proposal which fits your needs, desires and budget.

Please call 020 3602 3356 or 0777 153 5692  – or Email: kevin@video-artisan.com

A bit more about Kevin Cook and Video Artisan

Kevin Cook first started in corporate video in 1985 and has helped many companies and organisations develop their video content for training, promotional, online and branding purposes. Kevin has also written many articles and papers on the subject, as well as giving presentations throughout the UK and Ireland on corporate video.

With contacts throughout the film, tv and creative-freelance community, Kevin is able to pool together and manage large creative teams on more demanding projects.

One of the few cameramen with NATO Secret Clearance.

Corporate video montage copy
Choose the right partner to produce your next corporate video

Services include
Concept Development, Script Writing and Storyboard Design
Freelance Producer/Director, Videographer, Editor
Web encoding and video SEO
File format conversions and duplication

Client & Production Credit List include
Haynes Data, Trinity Catholic School, Air Products, Cimar, CAT Publications, TATA Communications, Anibas, Robertson & Co., JVC Professional, AKM Music, Crown Media, The MOD, NATO, Galliard Homes, Smiths of Loughton, Stylfile, Hyper Recruitment Solutions, Supadance International, Beaver84Eiger Safety, Sony Broadcast & Professional, N2 Visual Communications, Robert Dyas, Hanover Foundation, Picco Dolly, Hills Pet Foods, Maspalomas Princes Hotel, Marley, LaRoche, Olympus HiSpeed Tests, Distillers MG, Fernaux Avionics, Tolmink, Waltham Forest Social Services, SelClene, Europa Logistics, Ultimate Animates