News release – event documentary to be broadcast
It’s taken some time to release this news but this week I’ve had confirmation that my short event documentary on the 2013 Same-Sex Dance Festival is going to be broadcast on the Community Channel on 7th June at 9:45. Sponsored by dance shoe manufacturer, Supadance, this event documentary tells the story behind this unique Ballroom and Latin Dance competition for same-sex dance couples held in the Spanish Hall at Blackpool’s Winter Gardens.
I’ve produced five films for Supadance now but this is the first event documentary which has been spotted by a broadcaster. The Community Channel describe itself as, “Broadcasting original programmes that showcase the work of new directors and community filmmakers, as well as the very best of terrestrial TV, Community Channel is the place for real-life stories” and is a registered charity owned by the Media Trust. Same-Sex Dance Festival was chosen by the channel for its human interest appeal for both dance and same-sex audiences.
Broader Audience for an event documentary
The online version of this film has already reached more than 20,000 viewers through YouTube, Vimeo and social networking platforms since it was launched in October last year. It has also been downloaded and shared throughout the world by those interested and activity participating in same-sex dance. The Community Channel, which its average daily reach of 160,000 viewers (according to www.barb.co.uk), should push the event documentary out to many more people and give them an insight into this fascinating area of social and competition dance.
The Community Channel is broadcast 24/7 on Virgin 233, Sky 539 and Freesat 651, as well as on Freeview 63 and glorious Freeview HD. Community Channel is also available on BT Vision and BBC iPlayer. You can also watch their “on demand” output on their website and on their YouTube channel (CommunityChannelTV).
Whilst there is no monetary advantage for Video Artisan in having this work broadcast there are other, very significant, advantages in this event documentary going out to a wider audience.
Firstly, Supadance are obviously extremely pleased as their products and their involvement in the event are heavily featured in the documentary. Produced initially as website video content to help with their search engine optimisation, this event documentary will now expose their brand even further without any further investment. Equally, the event organisers for the Same-Sex Festival are going to gain more exposure than they could have dreamed of – which not only benefits this particular dance festival but also same-sex dancing in general.
Finally, I can’t deny that there’s a certain amount of kudos to be gained from having one of your films noticed and output by a broadcaster – albeit not one of the more mainstream channels. It should also mean that I can add a legitimate credit to the IMDb database (www.imdb.com). More importantly though, it’s another demonstrable example of where I’ve been able to deliver far more than promised to a client. Not every event documentary has this potential but, when it does, Video Artisan can develop and deliver the right kind of content.
You can read more about the making of this event documentary on my earlier blog HERE.