A simple but effective website promotional film

Just before I went off on annual leave at the beginning of September I completed another website promotional film – this time for IT sales recruitment specialists, Robertson Sumner.

Robertson Sumner
Creating a Website Promotional Film for Robertson Sumner

Robertson Sumner is amongst the growing number of businesses who recognise the vitally important role that a website promotional film can play in raising their Internet visibility. In addition to helping to maintain their search engine rankings, this video will also form part of their general marketing activities and used to promote their business through social networking channels.

But apart from the fact that a website with video content will rank higher than one that doesn’t, commissioning a website promotional film can also help businesses of all sizes to augment their brand and communicate their business culture. People buy from people, and there is no better way to introduce potential clients to the key people and values within a business than to get them on-screen with a short personal pitch.

I think this is a good example of how simple and effective a website promotional film can be. Running for just 1-minute 44-seconds, Robertson Sumner’s managing director, Marc Sumner, gives an introduction to their specialist IT sales recruitment business based in Gerrards Cross. It explains who they are, what they provide and why so many major IT companies choose Robertson Sumner as their preferred recruitment consultancy.

Filmed, edited and mastered in just two days, it’s also a great example of just how cost effective and pain-free it can be to commission a website promotional film. Following a familiar production format it was also easy for us to provide Robertson Sumner with an accurate and realistic quotation over the phone – resulting in the film going from enquiry to delivery stages in very quick succession.

The making of this website promotional film

The film was shot at their Gerrards Cross offices. Whilst these were very neat, tidy and professional, Marc Sumner wanted his presentation to be filmed against a greenscreen and keyed over an alternate office background – similar to a previous film we produced for another recruitment company, Hyper Recruitment Solutions. The advantages of this are that we have more control over the finished look of the film and create minimal interruption to their real office in having to move furniture and fixings around which might prove to be distracting to the viewer.

Greenscreen shooting
Shooting Greenscreen for Robertson Sumner

The film was shot on a Canon 5DMkii (running Magic Lantern software) using Canon EF 24-105mm 1:4 USM lens against our pop-up greenscreen.  All post production and keying was carried out using Edius 6.5. The office image was supplied by www.iStock.com under licence and was then manipulated in PhotoShop by adding the Robertson Sumner logo to the glass partition wall and colour grading to match the shot of Marc.

The finished composition after greenscreen keying

Needless to say we have another happy website promotional film customer who is now benefiting from the power of video in their marketing activities.