Category Archives: Video Artisan


Video Artisan pride themselves on producing cost-effective video communication tools for business clients.  They understand their clients’ needs – and how to achieve their video production goals. This is why more and more businesses are using them for their video production needs.

These articles will keep you up to date with what’s been happening at Video Artisan.  Short stories, news updates and comments are published by the company’s founder, Kevin Cook.  Kevin has been in the professional video industry since 1985 and always aims to provide his clients with exceptional levels of customer satisfaction.  The company motto is, “Under promise and over deliver”.   At Video Artisan they always go that extra mile to provide an excellent product at a competitive price.

For further details

In conclusion, the areas of expertise include corporate video, company films and all professional video services.  Please contact Kevin Cook for further advice on this website – or call 020 83602 3356


VOTM Award winning film for @supadanceshoes

Winner of VOTM for November 2013
Video Artisan’s VOTM award winning film for November

Another award winning film for Supadance

I had some great news last week. The documentary I produced for Supadance on the Same-Sex Dance Festival in Blackpool was voted as the winner of the IOV’s Video of the Month (VOTM) competition for November. Yay!

Like all competitions, sometimes you win but more often you lose! To me that just makes winning things that much nicer. However, winning the VOTM with this entry was especially pleasing for a number of other reasons. Firstly, it’s probably my favourite film to date. I’m the first to say that there’s always room for improvement on every film I produce (including my other award winning film for Supadance) but this was the closest I’ve come to date to having something I’m totally happy with as far as meeting the brief is concerned. It was also a double-bonus to find that the first draft was pretty much exactly what ended up being released as a final edit.

People to please

Supadance are great clients but there’s normally always more than one person to satisfy on their commissions. In this instance I also had to win approval for the film from the organisers of the Same-Sex Dance Festival, namely Bradley and Soren from the Sugar Dandies. Whilst Supadance wanted a film that would promote their shoes in a new and developing avenue of ballroom and Latin dance, Bradley and Soren were keen to have something that would explain and promote Same-Sex dance in general and promote participation in the event itself. This was especially important to them this year as in June 2014 they will be hosting the European Same-Sex Dance Festival alongside Gay Pride in Blackpool. This should result in a much wider attendance and participation in the event so there was a lot riding on me producing something that helped them achieve this.

Group at SSDF
Recognising the talent in Same-Sex dancing

I’m also really pleased about winning VOTM with this film as it was a challenge for me to make on a personal level. Working with Supadance for the past couple of years has really got me into ballroom dance. I’ve become an avid Strictly Come Dancing fan and, in recent weeks, have broken down under mounting pressure from my wife to take up ballroom dancing lessons. Having produced five films for Supadance now I thought I knew how challenging ballroom dancing was – but now I really know! I justify this to my macho mates by saying that it helps me interpret dance when I’m filming it but, the truth is, I really enjoy it (don’t tell the Mrs. that though).

Anyway, before making this film I was unsure of the value and need for same-sex dancing. The process of making the film, meeting the people involved and listening to the reasons why same-sex dance should have its own platform (or indeed incorporated into mainstream dance) has completely changed my point of view. I hope that watching the film does that for you too.

It is a shame that you never know what other entries your film was up against in the IOV’s VOTM competition but it is especially pleasing to have an award winning film that’s judged by your piers. I was a little bit sceptical about entering this film into the competition as the subject matter is not everyone’s cup of tea, which made it even more satisfying as the content and production values must have overcome any potential biases within the judging panel (if indeed there was any!).

My next award winning film – maybe?

Right now I’m about to complete the finishing touches on yet another film for Supadance. That will have to wait until next year to be entered into anything but once again I’m pretty chuffed with the way it’s turning out. Keep an eye on my blog as I hope to have this one launched before Christmas! I have entered something into the December VOTM competition though and my fingers are crossed. If you aren’t in it you can’t win it!

PS. A big thanks to Martin Baker for his help in making this film. As a relative newbie-shooter he spends most of the time at these events running the audio for me during interviews. But at other times I set him loose with the Canon 550D and a vintage f1.8, 50mm lens to get b-roll footage.

Martin shooting at the SSDF
Thanks to Martin for his part in this award winning film

As anyone who shoots with a DSLR with a wide aperture and shallow depth of field will know, it’s a real challenge getting usable footage – especially when the subject is moving rapidly towards or away from you. Each time Martin shoots footage for me I manage to use more and more of it in the final edit so this baptism of fire is certainly making a videographer of him. Thanks Martin – I reckon you own some of the ‘award winning film’ bragging rights.

PPS. There’s a little more info on the making of this film on a previous blog here.


Report on the JVC GY-HM600 Camera Workshop

JVC GY-HM600 Camera Workshop
Camera Workshop at JVC’s London HQ

The first Camera Workshop

I must admit to being more than a little chuffed to get asked to be part of a camera workshop on JVC’s wonderful GY-HM600 and GY-HM650 camcorders. Alongside Mike Turner, our aim for the workshop was to give existing users a better understanding of the many and unique features and controls of this series of cameras.

The first of these took place on a foggy day on 11th December at JVC’s HQ in North London and was attended by ten owners of the camera who were hoping to discover their camera’s full potential. The delegates included a complete mix of experience and familiarity so it was difficult to pitch the presentation so that everyone walked away better informed.

Having had this camera for the past month or so it was great to be able to share some of the things that I had learnt about the deployment of this camera in the field. It was also really useful to have feedback from more experienced delegates that have been using the camera for much longer. With such a feature-rich piece of technology it’s unlikely that anyone could know everything there is to know about it, but between us we covered all the main functions and controls in an information sharing and friendly environment.

Updating Cameras

One of the most revealing sessions of the day for me was the software update session. These days, like any other technology, cameras are software driven and updates to performance and additional features are introduced long after the camera is released for sale. The GY-HM600 series is no different in this respect and since launch there have been a number of software versions which have improved the camera and added useful features for the user. These improvements really only come to light once the camera has been used in the field and JVC have been quick to develop these and release them to existing users via their website.

Delegates were asked to bring their cameras with them to the workshop so that they could follow sessions with their own camera to help retention. When we came to the software update session the most surprising thing for me was that none of the people on the workshop had the latest software version installed – and at least one had the original version when the camera was first launched. Not only did these guys walk away better informed but they also had better cameras from when they arrived. JVC also learned that their system of informing users on software updates had room for improvement, so everyone was a winner.

Another one of the revealing sessions was on the use of the camera in low-light situations and between us we established the best working practices that enable users to attain the best possible pictures in difficult situations. We also covered the camera’s strengths and weaknesses in full-auto mode and established the best practices in attaining and maintaining correct focus using features such as Focus Assist, Expanded Focus and the Face Detection mode.

Advanced Camera Workshop Session

The day was split between my session on general camera use and after lunch a more advanced section by Mike Turner for GY-HM650 owners covering its streaming, remote monitoring and networking functions. This was great for me as I’d not really tested these capabilities; features which are unique on this model of the camera.

Mike Turner
Me and my co-presenter, Mike Turner

Post-workshop feedback was still coming in whilst I wrote this blog but the comments from delegates on the day were all very positive. As this was our first attempt there were some things that we’ll do differently on future workshops, but overall a good first attempt. We hope to announce the next workshop date very soon, but it’s looking like being the end of January at JVC’s London HQ again.


JVC GY-HM600/650 Camera Workshop

JVC GY-HM600/650 Camera Workshop

For the past few weeks I’ve been working with JVC on developing an introductory camera workshop for users of their GY-HM600 and GY-HM650 cameras and we have now announced details on the first date – Wednesday 11th December 2013 (yes only a couple of weeks away!).

GY-HM600 series camera workshop
GY-HM600 series camera workshop

Entitled, ‘Create better content with your new GY-HM600 Series camcorder’ this one-day camera workshop is aimed at getting users up and running quickly and enabling them to get the most out of this very versatile and feature-packed camera. It is being held at JVC’s London headquarters (JVC Professional Europe Ltd., 12 Priestley Way, London NW2 7BA) and is free to all recent purchasers of these cameras from one of their authorised dealers.

Other camera owners are welcome on the course at the normal £175 cost, but please bear in mind that the course is designed for these cameras and will cover its various controls and features.

Camera Workshop Content

  • Basic overview of camera functionality
  • Recording media and formats
  • General camera setups
  • Audio Connection & Control
  • Recording
  • Editing Workflow
  • Best practices shooting with GY-HM600 Series
  • Essential & Additional Accessories

Course details

The event starts at 10.00am and will finish around 1pm and will cover the GY-HM600 specifically with a second 1-hour session after lunch on the networking features of the GY-HM650, hosted by JVC Support Manager, Mike Turner. GY-HM600 owners are welcome to stay for this session if they like as it’s always good to understand the technology.

Booking your place on this Camera Workshop

You can book this workshop through your JVC dealer or by registering on the JVC website by clicking here.  Please note, places are subject to availability but the intention is to run this camera workshop on a regular basis. I’ll keep you posted on additional dates as and when they are arranged.

If you need any further information about the day, please contact or phone 020 8208 6219


Nipper Clipper Video Diary – Baby Show Olympia

We shot and edited another little film for Stylfile this week. This time it was a short video diary about their attendance at the Baby Show, Olympia, and the first-time public exhibition of their innovative Nipper Clipper baby and toddler nail clippers and associated Timmy Tickle Baby distraction app.

Nipper Clipper Video Diary
Filming the video diary at the Baby Show

The video diary was presented by 2011 BBC Apprentice winner, Tom Pellereau – inventor of the Nipper Clipper (and other amazing nail care products) and business partner of Lord Sugar. I think the video speaks for itself as to why it was commissioned…

What’s the point of a Video Diary?

Producing a video diary is a simple, fun and cost effective way of letting customers know what you are doing. Apart from giving you another platform for promoting your product and brand, these films work especially well with social networking platforms and blogs. It’s also incredibly easy to share them through your website and deliver to an audience whether they are mobile, desk-bound or through home-based viewing devices and smart TVs.

We’re very proud of just how cost effective we can be when commissioned to produce a video diary – especially when there’s the potential for multiple films or an ongoing series. If you think your business or organisation might be able to benefit from this type of video marketing then please do give us a call. We love a creative challenge!!!

Event Documentary

Documentary on the Same-Sex Dance Festival

Why make a documentary?

This was the second time Video Artisan has been commissioned by dance shoe manufacturer, Supadance, to make a film about this same-sex dance competition held in Blackpool. Last year’s film was a relatively straight-forward record of the event. It was well received, and has had thousands of plays online, but it did nothing to explain what same-sex dancing is all about or who it is aimed at. We were therefore really looking forward to making a more in-depth documentary and help tell the world why same-sex dance deserves much wider recognition.

Lady's Same-Sex dance
Lady’s Same-Sex dance

Before I move on to the making of the documentary itself, I have to admit that even after filming last year’s event I wasn’t totally convinced of the argument for same-sex dancing. I’m not the only one to feel this way though. We have made several films for Supadance about their shoes as well as other short films about mainstream dance events which they sponsor. During the making of these films it’s become obvious that certain sectors of the mainstream dance community would rather not see same-sex dancing at all – and would certainly be opposed to seeing it integrated into mainstream competitions.

Hopefully this new documentary will help change some of these opinions. It has certainly changed my point of view and made me appreciate the subtle but important differences of same-sex dance.

Like any documentary you’ve got to tell a story and at least present one side of an argument. This documentary is certainly presenting the argument from the same-sex dancer’s side but, in all honesty, I don’t believe there is a logical argument for continuing to exclude same-sex dance from mainstream dance competitions.

Whilst Supadance sponsored the production of this documentary I was very much under the guidance of the event organisers, Bradley and Soren Stauffer-Kruse (AKA The Sugar Dandies). You might be familiar with these guys from their appearance on Britain’s Got Talent. Prior to the event I got Bradley and Soren to list out the questions they get asked most often about same-sex dancing in general and the festival itself. This was like gold dust and gave me the main thread of the story and formed the basis for all the interviews we carried out over the two days.

Getting the answers to these questions then became the main focus of our documentary filming. To ensure we had all the points covered our first day of filming started with Bradley and Soren giving their answers to these questions. This day was actually just a practice day for the competitors so there wasn’t much real action taking place on the dance floor but it did give us a relevant background for their interview where dancers can be seen on the floor behind them.

The second day we set about gathering general scenes from the dance festival itself, but at the same time we worked out with Bradley and Soren which competitors would be good subjects for interviews. These were all recorded later on in the afternoon whilst the competition was still running which often meant grabbing couples as they left the dance floor. You will normally experience some resistance from people in these situations but thankfully the same-sex dance community all seem to be anything but camera shy. Still, part of the skill of the documentary maker is getting your subjects to relax in front of camera and I hope the film shows them as being that way. We certainly ended up with more content than we could fit in the film.

Men's same-sex dance
Men’s same-sex dance

The general shots of dancing were simply b-roll images to help tell the stories told within the interviews. We didn’t therefore film any dance in its entirety but were instead looking for fleeting moments within the dances that would look good on film and covered all the dance-types, costumes and characters taking part in the competition.

The final filming sequence was carried out at around 11pm once the competition was over and most of the contestants had left (a long day after a 9am start). This was with Bradley and Soren in all their finery doing a very professional job of opening and closing the documentary. It’s just so nice to work with people who shine on camera.

Documentary tools

All filming was carried out by two videographers (Martin Baker and myself) using two DSLRs – namely a Canon 5D MkII and a 550D. All the interviews were filmed on the 5D using a Canon 24-105mm f.4 lens. For much of the day Martin was using the 550D with a vintage Fujinon 55mm f1.8 lens to gather the shallow depth of field shots. There’s also one or two shots in there where the 550D was mounted on my iFootage Mini Crane and using a Tokina 11-16mm f2.8 super wide zoom – plus there’s also a slide using the Varavon Slidecam 900. Lighting was provided by two Lishuai LED lighting panels.

Shooting the same-sex event documentary
Shooting the same-sex

The majority of interview sound was recorded in-camera via the Tascam DR-60D recorder/mixer using a Sony ECM674 directional mic on phantom power. This was the first real field test for the Tascam and I have to say it was fantastic. There was however two interviews where we used our Sony tie-clip mic connected directly to the camera – namely the interview with Supadance Chairman, Barry Free and the vox-pop with Strictly Come Dancing’s Erin Boag. These came out OK – but I think you can tell the difference.

The editing took three days to complete and was all carried out on our Edius 6.5 edit suite. The only exception to this was the opening graphics and caption lower 3rds which were all created in PhotoShop and then imported into Edius as separate layers and animated.

Music is always a challenge with Supadance films as you have to avoid tracks which are obviously either ballroom or Latin. It simply doesn’t look right if there’s Latin music over the top of a couple ballroom dancing. It might not get spotted by the uninitiated but for anyone involved in the world of dance it’s going to look very odd indeed. Thankfully AKM Music came to my rescue again with the track ‘Celebration’ from the album AK157 ‘Positivity’.

Making a documentary go viral

There’s a lot of talk about videos going viral and how best to achieve it. The fact is that “viral” is a relative term and a documentary on what is a special interest subject is unlikely to ever reach the heady heights of films about cats and dogs doing funny things. Going viral is therefore really about getting your content shared by as many people within the target audience as possible. It’s never a one-man job and has to be a collaborative effort by all those with a vested interest in the film.

As the producer I’ve obviously got an interest in spreading the documentary about as much as I can and have tweeted, added to Facebook, blogged about it, added to my YouTube and Vimeo channels and took various Instagram pictures during the event and after. Bradley and Soren have since shared the video in various ways throughout the same-sex dance community whilst Supadance will be using the film as part of the media library on their website and will also be screening it at mainstream dance events they are involved in. It’s very early days as I write this blog but the documentary was watched over 700 times in the first day of going live. In my mind that’s gone viral!

Commissioning a documentary

Whether you are into same-sex dance or not doesn’t really matter, the point is that any organisation can commission a documentary that will engage with your target audience and help augment your brand. There must of course be a reason or aim of the video in commercial terms (this one was, “Buy more Supadance shoes”), but the art is making something that your audience will want to watch and share with others with a similar interest.

If you think you have a story to tell contact us today for a free consultation and we’ll go through the process and costs of getting your documentary out there.